IT Cosmetics Do It All Radiant Concealer ­­– Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish ­­– Niacinamide & Hyaluronic Acid - 0.2 Fl Oz

Why did you pick this product vs others?:Love the brand This concealer did not disappoint.

First concealer that went on smooth and stayed on all day. Did not crease or cake. My eyes love it.

Super light on my face. Blends perfectly. Buy this. You won’t be disappointed!

I like the consistency and it does stay on. I just feel like much is wasted with the twist up applicator. Color seems a bit off as well.

I love this concealer. It goes on smooth and doesn't crease for me. Good coverage and shade choices to pair with their foundations.

LOVE THIS FORMULA! WILL BUY AGAIN AND AGAIN!

Why do all these concealers claim to cover it all they do not still can see my dark circles. If I put on more to try and cover it’s really thick settles in wrinkles then put on my glasses and all that is magnified. We need more makeup artists that wear glasses so they know the struggle

Easy to use and can be carried in a purse . Stays on some time