New Products Management 10th Edition

great!

I always finds great deals on Amazon. This is yet another prucey book for classes and when it arrive it was in great condition no scratches, tears or markings in the book. It is not as heavy as I thought it would be which is great. Great price and fast delivery..another satisfied customer.

thank you!

Awesome book

I'm still in the New Product Innovation and Development Class and have only read the first 11 Chapters, but overall it's a good book. I love all of the real world examples they give you to help you understand the concepts or ideas.

This three-ring punched loose-leaf version of the book was used in my MBA program from a Strategic Product & Pricing course. Not only was the course excellent, but this book served as the perfect supplement to my in-class learnings. This book has the same content as New Products Management, only you don't need to carry the entire book to campus since it is loose leaf - just take the pages you need for the day!Since it has the same content, all the reviews located here New Products Management are also relevant and highly valuable! In conjunction with this text book, our professor used a variety of Harvard Business School cases to supplement our learning and application of the textbook.The textbook is a fast read that is both easy to read and simple to understand/comprehend. This is the first book in my 2-year MBA program that I read cover-to-cover, simply because it was so beneficial and even enjoyable. Well-written with a wealth of real-world examples and applicability. I recommend this book for any MBA student interested in marketing or strategy.

Good introduction book to product management. My only negative comment is that some of the examples are out dated.

Strategy part - 2/3 of the book are engaging - just to the point of pre-launch and launch. The rest generates double feeling of non-detailed or left apart, de-prioritized operations