








🎨 Turn back time with every strand — color that cares and conquers gray!
AGE beautiful Permanent Hair Color Dye is a professional anti-aging hair color enriched with Biotin, Melanin, Keratin Peptides, and Silk Protein. Designed specifically for mature hair, it delivers 100% gray coverage while replenishing essential hair components lost with age. This gentle yet powerful formula provides thicker, fuller, and shinier hair with long-lasting, fade-resistant color. Trusted by salons and cruelty-free, AGE beautiful transforms aging hair into vibrant, youthful-looking locks.


















| ASIN | B010BZ6IGI |
| Best Sellers Rank | #327 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #5 in Hair Color |
| Brand | AGE beautiful |
| Brand Name | AGE beautiful |
| Color | 7NN Dark Intense Blonde |
| Container Type | Tube |
| Customer Reviews | 4.3 out of 5 stars 10,843 Reviews |
| Global Trade Identification Number | 00074469495998 |
| Hair Type | aging |
| Item Form | Cream |
| Manufacturer | Zotos Professional |
| Material Features | Soft Floral Fragrance |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | First color with melanin, keratin peptide, silk protein and a patented conditioning technology to replenish hair. Product Benefits First color with melanin, keratin peptide, silk protein and a patented conditioning technology to replenish hair. See more |
| UPC | 074469495998 |
| Unit Count | 2 Fluid Ounces |
K**A
• Perfect black color and very gentle on my hair
Beautiful black color without damaging my hair I’m very happy with this black hair dye. The color is rich, deep, and looks very natural. It covered my grays perfectly and left my hair looking shiny and healthy. What I liked the most is that it didn’t damage my hair at all. After using it, my hair felt soft, smooth, and not dry or brittle. The application was easy, and the smell was mild compared to other dyes I’ve tried. The color lasts well and doesn’t fade quickly. I would definitely buy this product again and recommend it to anyone looking for a black hair dye that doesn’t damage hair.
T**D
Actually Covers All Stubborn Gray, Doesn’t Pull Red!
I mixed 6A and 5NN together, hoping for the sweet spot of completely cool undertones and full gray coverage, and it achieved both! No previous box/kit has been able to do this, and I’ve been exhausted by “cool” and “ash” brunette colors that inexplicably pull red and/or leave grays unpigmented. While this combo did come out darker than my ideal light-medium ultra cool ash brown, I had anticipated as much (per the product notes), and next time will experiment with the just #6 browns. My hair is very long (2 inches below my waist) so I used both full tubes and 4oz of the branded 20v developer. I processed for 45 mins on 2nd day clean hair with no post-shampoo/conditioner product. Definitely don’t use this on a freshly cleaned scalp or you’ll get itchy/stingy as this is an ammonia based product. The ammonia vapors are very strong at first, so be prepared—it’s not a lightweight DIY color. (Natural/ammonia free dyes have failed to cover my grays no matter the brand or formula.) I will say that despite the formulation, I didn’t find it to be conditioning, which I mention for anyone who factors that in. HOWEVER, it’s a non-factor for me; I have numerous beloved conditioning products to do that job. All I want out of hair color is total gray coverage and true-tone pigment payoff, and this delivers both in spades. I’m glad I finally found a product that does what I need, and will be exclusively using this brand from now on.
E**I
Excellent gray coverage and easy application
I recently purchased the AGE beautiful Liqui-Crème Hair Color in black, and I have to say I am very impressed with the results. As someone who has been coloring my hair for years, I’ve tried a wide variety of products, and this one definitely stands out in terms of coverage and ease of use. The texture of the formula is smooth and easy to apply, and it spreads evenly through the hair without dripping or creating a mess. I left it on for about 30 minutes, and it covered every single gray strand perfectly. The color turned out rich, deep, and natural-looking. Exactly the shade of black I wanted. Another big plus is that it didn’t stain my skin much. I had very minimal marks around the hairline, which washed off easily. The hair felt soft and shiny afterward, not dry or damaged, which is something I really appreciate in a permanent hair color. The only downside is that it doesn’t come with a developer (peroxide), which I didn’t realize at first. You have to purchase that separately, so keep that in mind when ordering. Other than that, it’s an excellent, salon-quality product that delivers professional results at home. Highly recommended!
M**I
Amazing Anti-Age Hair Dye! Highly Recommend
I was honestly impressed with this anti-age hair dye. The formula is gentle, nourishing, and doesn’t burn or irritate the scalp like many others I’ve tried. What I loved the most is how soft, shiny, and youthful my hair looks after using it. It covers gray hairs perfectly and the color looks natural, vibrant, and long-lasting. My hair also feels stronger and healthier, almost like a deep-conditioning treatment was included. The texture improved, the frizz reduced, and it added a beautiful glow. If you’re looking for a hair dye that not only gives great color but also helps your hair look younger and revitalized, this one is definitely worth it!
L**1
Reds are beautiful but accuracy is a problem.
My natural color is a very, very light strawberry/reddish blonde, often mistaken for blonde or red, depending on lighting. I've been coloring for a couple of years. Based on my roots, I think I'm starting to grey. Blue eyes, cool fair skin, some freckles. The following are different shades that I've tried and my experience. 7RC - This is where my journey began. After an unfortunate temporary blue color that wasn't fully washing out, and an even more unfortunate interaction with Nice n Easy red, I was advised to use Schwarzkopf bond enforcing color remover, followed by a good quality level 7 red. This was quite pretty and true to the box on day one. Being new to red hair color, I took a hot shower on day two or three and my hair faded to orange. It was the first time I colored after using the color remover, so I hadn't built up a good base red, that might account for the dramatic change. I used 7RC for a few months and the color became darker and more saturated, a little better on the fading front (with a lot of care), but I always felt like a clown, it was just too red, too vibrant. 6RC - So I started mixing 7RC and 6RC 50/50 and that toned down the clown red, but it still was too vibrant. So then I did strictly 6RC for a year or more. It always came out crazy dark, like mahogany, reddish dark brown, but I could wash using normal temperature water and it would gradually fade to the prettiest copper. This was the color where I got compliments almost daily, whether it was dark or faded. Eventually I grew tiredof the dark and wanted to achieve that pretty copper on day one, not three weeks in 😄 8RC - So I used the color remover on my 6RC hair and used 8 RC color for a few months. It was coppery, it looked more natural and closer to the color on the box. It just wasn't very flattering on my cool, fair skin that flushes red easily. Much like my natural color, it also looked very different depending on lighting, and could look too vibrant at times. 7NRG - Around this time I saw the neutral reds for the first time. I thought this might be more flattering with my cool skin and eyes. It came out crazy dark, darker than 6RC, which comes out crazy dark. My hair looked dark brown. I had to be in the sun to show red, and it is much more resistant to fadng than the RC colors, though it has faded a bit, I still don't like how dark red/blackish brown the lengths are. I also don't love the condition my hair is in. Because of how much red fades, you have to recolor the lengths every month too. My wavy curls are now just sad waves, my once thick healthy hair feels dry and thin. Ive been using K18 a few times a month and heavily moisturizing products, and occasionally a bit of protein. I don't use the hair dryer too often. Now, I am aging, and I do have health conditions and medications that couldbe a factor, but I think that permanent color every month (my hair grows fast) may be adding to my problems. Currently trying to figure out where to go from here. I'm experimenting with Keracolor Clenditioner in Autumn, not sure it's sticking to my roots though... I have been very happy with Age Beautiful coverage. Reds are difficult and require a ton of upkeep, it's a known problem. 😕
M**E
Good hair dye
Good hair dye, doesn't dry or damage my hair at all. The directions are clear and very easy to use. My color last for 25 to 30 days and covers all grey.
C**L
Great color and covers the silver coming in!
As the title states; this is a great light ash blonde and covers up my silver (not grey, grey is dull mine shines like silver). It doesn't have a strong odor. I've been purchasing this brand for several years and have colored my dirty blonde for 30+ years after getting tired of the sun bleach blonde it gets every summer. I know color, basically they're all the basic same ingredients then companies add there own extras such as biotin etc. This brand keeps my hair in great condition, doesn't cause breakage or overly dry hair. That being said, I also don't do my ends every time, over process etc., and I regularly condition my hair. I also maintain the color. People complain about the color fading, unfortunately colored hair no matter the color requires maintenance, its just a fact and no fault of this brand. If you want to color your hair for whatever reason; it WILL require maintenance. If you don't want the hassle don't color it! People need to have realistic expectations and understand hair color is not a one and done. Everything, everyday life affects the outcome of how long your color will last and the shade outcome. This particular shade will eventually lose its a ash color turning a bit more golden/beige blonde due to washing my hair being out in the sun etc. even using a sulfate free shampoo so I, as anyone should maintain the beautiful color with a toner for maintaining that ash blonde color. Also, be aware not only do you have to do regular maintenance you also have to be aware: 1. Everyone's hair is different (same molecular structure) but different everyday factors, past treatments, environmental and personal care as well as texture. As such, 2. Not everyone will get the exact shade "as seen" in the pictures. Dark hair vs. a lighter hair to start out with and your processing now and prior, computer screens displaying colors slightly different etc. Don't expect your results to be exactly the same, especially if you're not familiar with this shade and/or color processing. So, yes I highly recommend this brand, especially if you have older, grey or silver cover up needs! Just be realistic in your particular outcome and that colored hair requires maintenance and you will like this hair color brand!
R**N
9AA Double Ash will likely turn your light or medium blonde hair green
TL;DR - this color has a lot of green in it and is not meant for light or medium blondes. It's probably best for light brown or dark blonde hair with strong orange/red tones. I've used Age Beautiful permanent color before and liked it. This review is for the particular shade, not the color line itself. I am now transitioning to my natural gray, and my stylist previously performed a gray blending service. After a color remover and lightening service, the ends of my hair are somewhere between a Level 7 and Level 8 blonde. I regularly tone with a purple-blue conditioner to remove the yellow and orange tones and give it the ashy gray color that blends with my natural gray. I love the look, but it's a lot of maintenance. I don't always have 15 minutes to stand in the shower and let my tinted conditioner do its thing, so I was hoping to shortcut the process with the 9AA Double Ash. My stylist gave me a good refresher education on color theory and what colors cancel each other, and she told me that I could either maintain with a purple-blue product at home or come back to her for monthly toning services. I opted to try at-home maintenance, and over the past year I have learned a lot about gray color products. They are typically based on one of two base colors...purple (which counteracts yellow tones), and blue (which counteracts orange tones). If you choose a gray product with the wrong base color for the tones in your hair, then you are going to end up with a big hair color oops. Knowing this, I reached out to Age Beautiful's customer care to ask which base they used in the 9AA Ash Blonde. They responded that this color has a gray AND green base, and they didn't tell me if it was a purple gray or a blue gray. I know that a lot of ash colors have at least a little green in them, and it didn't matter to me if it was purple or blue-based gray since I have both yellow and orange tones. Instead of asking more questions as I should have, I thought I would try it. I applied it to my processed ends only, and while the color was developing, it looked like it was doing what I wanted. And it is definitely a blue-based gray. But once I rinsed and dried, the green tint showed up with a vengeance. This color was a lot greener than I was expecting, and because my hair is porous from previous services, it sucked it all up. Cue slight panic and immediate internet searching to find the appropriate, red-tinted product to now tone out the green without messing up my gray. Thank goodness for the advice that clarifying shampoo sometimes helps, and I immediately washed in my Olaplex 4C clarifying shampoo. It got a lot of the green out on the first wash because the hair cuticle had not closed yet, and I wore my hair up for a few days to hide my greenish ends before another round of clarifying shampoo. The green all came out by the second wash. In the end, the color did tone out the orange from my hair, so I couldn't be mad. But it did leave the yellow behind (expected), so I still had to follow-up with another purple toner again to address that. This shade didn't save me any time/maintenance or provide the amazing gray color shown by the manufacturer. But that's because this color wasn't right for my starting color, and I had to learn the hard way. The 9AA Double Ash Blonde shade really isn't for anyone in the light to medium blonde range. And that's a shame for those of us who lightened our hair specifically to color it gray and were hoping to avoid the constant upkeep. If you really want to understand your current hair color tones and what tones will work with your hair to give you the look you want, I love Ugly Duckling's Hair Color Levels and Undertones and Neutralizing Colors charts. According to them, the blue/green combo in this color is likely best for light brown or dark blonde hair with strong orange tones. If you are lighter than that or do not have orange/red tones in your hair, your hair will likely turn green with this shade.
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5 days ago
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