Designing Brand Experience: Creating Powerful Integrated Brand Solutions (Graphic Design/Interactive Media)

This book is great for all your graphic design needs!

I am studying a master on marketing, the course I am taking right now is "Branding". I found this book very interesting, because it complements my knowledge but from a designer's point of view. It is very clear and the examples are real. I love it is not black and white, it is color which I find very important when it is design related material.

I really enjoyed this book. It is very concise and to the point.This is a book of examples, case scenarios of branding strategies.

This book is a great tool for any designer looking to learn more about brand solutions! get it, you won't regret it!

Good book for newbie advertising professionals. Unlike other theory books, this follows a step by step guide for creating a brand.Make sure you understand what a brand is first, though... read "The Brand Gap" first.

Quick shipping and new book. . . unfortunately could have gotten it cheaper somewhere else.

There were some chapters that need to be update to today's marketing. There was stuff about how brands should stick with one category for product and that is not how things are done anymore. Many companies are cross-marketing into other types of products.