RTIC 30 Can Ultra-Tough Soft Cooler Pro, Insulated, Waterproof, Leak Proof, Portable Floating Bag for Beverage, Drink, Lunch, Outdoor, Beach, Car,Camping, Picnic, Fishing, Boat

I've only used this four times, so I can't speak to the longevity and durability of the cooler, but I'm already impressed with how well it insulates. I used it to transport a bunch of frozen items to a family member (via a 2 day road trip) and it managed to keep the contents frozen for just shy of two days. Admittedly it was an ideal situation: items which had come out of our -15F deep freezer packed tightly and to the brim, but without exaggeration, they were still solidly frozen after about 36 hours in it. I then used it for a few days of boating in 90F weather to keep drinks and various lunch food items cool and again, it did not disappoint. The size is great for a long day outing where you don't need a massive cooler, but need more space than a little cooler can provide. The zipper is honestly very tight, but I had looked at several brands of similar design in a store and they all shared this trait: I suspect it's to ensure air and water tightness and given how well it insulates, I guess it's a small trade off. It seems of good construction and I'm optimistic it will age well, but only time and more use will reveal that.

Love this cooler for the boat and pool day. Held more drinks than I thought it would and the ice stayed in tact all day in 100 degree weather.

Great cooler, going to Omaha Zoo I am confident this cooler will keep our snacks cold all day. 92 degrees expected.

Lives up to its claims on capacity and keeping goods cold. Only issue I’ve had is the zipper tends to be a bit difficult to use, even after lubricating. Other than that, a great product.

Buy it, it’s a Yeti with a different name. I have the Yeti Hopper Flip 18, same exact quality. The zipper is slightly different, but is easier for me to open than the yeti and the top holds in the cold fairly well without zipping. 30 cans? Bologna. I am able to put 40 12oz cans in it, but with a bit less ice (x2 layers of 20 cans with the ice filling the voids between the cans). Love it, 1/3 the price of a comparable Yeti. That’s not to discount the quality of a yeti, but why pay way more for the same thing? Stop searching, buy it

Item would have been perfect for a 3 day camping trip. Zipped great and looks very durable. Just way too big for an everyday use. Photo does no justice. It’s as big as my recliner.

Not compatible to the M30 Yeti

Great Cooler. Doesn't hold ice as long as a large cooler but works great for drinks out on the boat for the afternoon.