Logo-a-gogo: Branding Pop Culture

Excellent book for creative and design reference. Arrived promptly.

Excellent, delivery as expected

I have to confess to not knowing who Rian Hughes is but looking at the people praising him prior to the introduction then I must have seen his work as indeed you have. After this book, you’re not likely to forget him. I thought more about my opening line after reading this book and figured he came into comicbooks as I was leaving so our paths never crossed. Amongst Hughes’ illustrative work, he is also employed by a variety of firms to create logos, mostly the titles of comicbooks and corporate designs, but as shown here, this brief extended much further. Shop chains like ‘Forbidden Planet’ and others have been served by his logos. Every page has a story associated with it so don’t think this is a light read although it would have helped if the text was a few scales larger and the odd colour contrast been ironed out. A background of brown or red with black text is never a good choice for reading. Something I hadn’t realised when I started reading this book was the number of times it would be pointing at comicbooks and/or graphic novels that I might want to take a second look at but hadn’t heard of before. Incidentally, Hughes designed Marvel’s current logo. I also didn’t realise that Hughes was responsible for the early 1990s ‘Doom Patrol’ logo for DC Comics. I was wondering how I was going to read this book. I mean, this book is an enormous number of pages. The text slows things down so you don’t flick through the pages but as I kept on, I found it easier to digest all I was seeing by limiting myself to about 25-50 pages a day. If you want to read this book seriously, there really is no other way. Hughes mentions other logo designers out there from time to time so if you think you have ability in that direction, then this book is also a great education in the technique. Hughes also shows various designs that were eventually never used but I presume he was paid for, so don’t think this is a world of success. Likewise, don’t think you can do one design and fall in love with it and expect your client to do likewise. Business doesn’t work that way and you’ll be expected to do multiple variations. Hughes also mentions that sometime companies use his work as a cheap way to work out an advertising campaign. There is also a secondary issue of various companies wanting other cheaper freelancers do design in his style than hire him. From an artistic pov, it does make sense to have designers come up with their own ideas than that but corporations don’t necessarily think along those lines. I wasn’t quite sure what to expect when I received this book but I am better for reading it. Understanding that a logo is more than an exotic font but a memorable image that sticks in the brain often means a lot more thought before putting things on paper on computer screen but the effect can be dazzling.

Over 500 pages packed with inspirational work. Essential reading, especially for students of design.

As a designer and a fan of comic-pop culture, it's helped me come up with ideas when creating concepts and ideas for brand/logo design for my clients and at my professional work. I recommend it especially the insights and explanation for each of the logo concepts in the book.

What a well put together book, the array of logos combined with alternate rejected concepts with added commentary makes this a must have book. an inspiring array of styles and concepts that use typography, Illustration, shape, colour and texture that will help sprinboard ideas for years to come. I love it so much and that because the book is too big to carry in my bag everyday I'm considering buying a second copy, one for my desk at work and one for my desk at home for my personal work

Prachtig boek. In zeer goede staat en zeer snel geleverd. Top! 😃

It's so great to see the iterations designers have to go through to get to a final version. Hughes work is no clean and hip. This book is a great companion piece to his other logo collections I own.

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