Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair - Neutralizes Brass + Yellow Tones, Shine Restoring - Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.

the number one best product in the world! I get probably 15 to 20 compliments on my hair everyday when I'm at work and even when I'm not but I really owe it all to this purple shampoo. it leaves your hair the prettiest color. I leave mine on the whole time I shower so my hair is pretty purple but like I said it's a beautiful shade it's like lilac or lavender. so I can tell that the concentration is very very heavy and it's amazing quality

This has been a great, budget friendly soap to help keep the brassy color out of my hair. I use it in conjunction with my salon grade shampoo and conditioner (regular shampoo in roots first, then this purple shampoo, followed by a regular conditioner). I keep the purple shampoo on for a couple minutes to let the color sink in. I’ve noticed my hair looks like a prettier summer blonde without orange colors peeking through. It isn’t so dramatic that I have a purple hue to my hair, which I like. I also have noticed that my hair feels and stays clean and moisturized, just as it felt before using this shampoo. I’m used to using salon grade shampoo and took a gamble with something cheaper. Yet, I haven’t noticed a difference in my hair so far and have used it for about a month! I think it works very effectively. The bottle is sleek, modern, and good quality. I love the little click top that keeps everything very messy-free. Though it leaves very faint purple splashes in my shower that can easily be rinsed off, my hands do NOT turn purple from using this product.

This is my favorite purple shampoo. It’s dark purple and it makes my hair feel great. Washes out well. I pair this with the conditioner and it brightens my blond to the perfect color.

This shampoo is such high quality considering the price! I recently purchased Kristin Ess Hair The One Purple Shampoo and I couldn't be happier with my decision! This product is fantastic for anyone looking to maintain the vibrancy of their blonde hair while neutralizing brass and yellow tones. First and foremost, the value for the money is outstanding. At 10 fl. oz., a little goes a long way, and I’ve found that just a small amount works wonders when lathering. The shampoo has a lovely, rich purple color that lets you know it’s ready to work its magic. When I applied it, I noticed how easily it lathered up, and my hair felt luxurious even before rinsing it out. Not only does this shampoo do an incredible job of toning my blonde hair, but it also leaves my locks shiny and feeling healthy! I appreciate that it's sulfate, silicone, and paraben-free, which gives me peace of mind knowing that I'm using a product that is safe for both my hair color and keratin treatments. I’ve seen a noticeable difference in the brightness of my hair. The brassiness has significantly reduced, and I get compliments on my color all the time! Overall, Kristin Ess Hair The One Purple Shampoo is a fantastic investment for maintaining beautiful blonde hair. I highly recommend it to anyone looking for an effective and affordable solution! The only thing is the product is a bit drying, but I have fine hair that gets greasy more easily so it’s fine for me!

My stylist recommends a purple shampoo for my silver hair. This is reasonably priced and does the job. I have sensitive skin so pleased with how it does not irritate. I add water once the shampoo is in my hair and get enough suds. Pleased with the quantity. It does not make my hair oily, will definitely purchase again. The bottle seals well and does not leak. The bottle itself is strong and doesn't break if dropped.

This is my favorite purple shampoo. I have tried many, and this is the only one that works and that I continue to purchase again and again. The blonde color I achieve is perfect and it doesn’t damage my hair. Love. Love love. You do have to be careful to not leave it on too long or your hair can turn violet. But once you get the timing down, it is literally perfect every time!

I purchased this to try on keeping the yellow out of my gray hair. It's ok, but I found other products to work better

This is such a good purple shampoo! I was in the market for a new one recently and hadn’t loved my old one, so after reading some reviews I bought this one and I love it! It has such a good pigment to it, and it does say on the bottle that it’s an ultra violet pigment and to only use it when needed (not every shower) and it’s lasted me a long time already. Because it’s so pigmented, I mix it with my regular shampoo and I haven’t had any problems with it staining my hair, but my sister did not heed my warning and it turned her hair purple (lol) so definitely make sure to mix it if you have very light blonde hair. It’s the only purple shampoo that I’ve traveled with and hasn’t leaked, so that’s a big win for me. It smells great and leaves my hair feeling good and not dry, which is very important for me because I have textured, wavy/curly hair that I bleach myself so I have to be careful when I buy purple shampoos. It’s a great price for what you get and I will definitely be repurchasing when it runs out!

Great fresh scent. Super pigmented, so I don't suggest you leave on longer than maybe 3 minutes if you are light blonde to platinum. I have been using WITHOUT the purple conditioner and it is definitely not needed! Not drying like other purple shampoos ive tried, I guess you can thank the lack of sulfates for that! Lol

I use this with the conditioner and both leave my hair really soft and conditioned - much better than other brands.

Realmente quita el tono amarillento del pelo decolorado y lo deja "más claro" en tan sólo 3 minutos.

Conserva el cabello

Due to the the high cost of this purple shampoo I expected better results. It didn’t happen so disappointing.