AGE beautiful 4A Dark Ash Brown Permanent Liqui-Creme Hair Color 4A Dark Ash Brown

The product is so easy to use. It goes a long way, takes well, has no strong smell, does not burn your scalp and provides a beautiful coverage, allowing your hair's own personality to come through. In other words it is not flat and heavy, it covers without smothering.

Doesn’t really stay long

I was honestly impressed with this anti-age hair dye. The formula is gentle, nourishing, and doesn’t burn or irritate the scalp like many others I’ve tried. What I loved the most is how soft, shiny, and youthful my hair looks after using it. It covers gray hairs perfectly and the color looks natural, vibrant, and long-lasting. My hair also feels stronger and healthier, almost like a deep-conditioning treatment was included. The texture improved, the frizz reduced, and it added a beautiful glow. If you’re looking for a hair dye that not only gives great color but also helps your hair look younger and revitalized, this one is definitely worth it!

Okay so I am not a cosmetologist. I am not a chemist. I am not an artist. Nor am I anything close to patient. Boxed dye and I have had a long hate/hate relationship and boy am I glad that when I got a wild hair up my you know what before my birthday a few weeks ago and decided to take my hair by the roots (literally) and go wild (mid-life crisis maybe?) at home I picked Age Beautiful! In 3 short weeks I have taken my hair on a trip around the color wheel from dark blonde to light golden blonde with an attempt at ash blonde highlights (may I please get a Never Again!) to level 9 platinum blonde - where I got a glimpse of what the future could hold in 50 years if I didn’t pull my self back together, get some moxie and correct my mess with some gusto!!! Saving grace as I refuse to age gracefully? The hair color I chose is actually formulated to protect, preserve and strengthen hair despite the best efforts of home color artists like me who seem intent on sending it by the fistful down the drain, in a tangled mess of frazzled broken strands, despite their sleepless nights, endless internet searches, Reddit and Quora quests for knowledge, endless hours of “how to” videos, and somehow wading through all the mixed and often contradictory info and advice out there from professionals and home colorists doing their best to herd us like cats (because cats go wherever they please, thank you very much) toward a professional if we desire drastic change and don’t know what the hell we’re doing! I am pleased to say, however, that with some potential peril, major disasters were neutralized and major sanity was reached in the end. And while my now slightly darker, slightly more golden, and a bit more intensely colored locks are headed to the salon for a fabulous new cut after our ride on my crazy train, all in all, we’re not too much worse for wear! A few weeks of therapy, with intensive bonding, conditioning, love and TLC (yes for the hair, people!) and my tresses and I will be as good as we’ve ever been! A sincere thank you to the pros at Age Beautiful who offered their sage, straight forward and strategic advice. They also knew after I reached out the third time to tell me to get my butt to the salon and stop my weird science! So that’s what I’m doing! I am so grateful for these products designed to protect my hair and enhance it when the dance is done. And I have only the highest respect and gratitude to the professionals who valued me enough as a consumer to respond and help. In my humble opinion, this says First Class company taking care of all of us they impact from Amateur to Zohan, er Zotos (aka Master in Greek)…. My play on A-Z … lol! So today I am a happy home colorista with hair remaining to be styled and a fun story on the crazy train around the color wheel to tell, and lots of new reasons to feel blessed and grateful. Funny… never had the same feeling recovering from the damned stuff in the box with the Saran Wrap gloves. So best wishes to my fellow self coloring practitioners. May our hair stay strong and benefit as we boldly age beautifully!!

I will forever repurchase the ash brown color! It does come out dark at first (like most brown hair dyes) but after 3 washes (including day 1 wash) it reaches its true color. It definitely covers my little grays, tones my hair, and leaves my hair feels soft after! I use a 10 developer with it because I like some of my previously dyed highlights to pop out.