Matte (No Shine) Formula - Medium Hold Hair Pomade For Men - Matte Hair Paste For Natural Texture Hairstyles

I finally got around to trying this. After TONS of research a few years ago, it was between this and Imperial Barber Classic High Hold Pomade for a high hold, low weight, water based pomade. This is almost identical to that product, which I really like as well. But both have just a few small things holding them back from being absolutely perfect products, but both are for sure THE BEST if you're looking for a pomade that is super light weight, is high hold, and washes out super easy with water. The only difference between this and Imperial is the hold level, crunchy level, and smell. Which are minimal between the two. Either one is incredible and you can't go wrong! Suavecito is: - High hold 9/10 - Has the slightest bit of hard/crunch like gel, but virtually none 1/10 - Has a very nice low sheen look. It's not dry and matte like some high products, and it's not glossy looking either. I'd say if matte is 1 on a scale of 1-5 and high gloss is 5, this is a 2 out of 5. It's perfect. It basically looks like you just washed and conditioned your hair. A very nice natural sheen, and nothing fake looking. And if you use more than normal, you can get that slicked down look for greaser hairstyles or a nice combed formal look - Extremely easy to get out of container and work through your hair. It does have a sort of "short" work time though, just like Imperial High Hold Pomade. Once you get it out, you just rub it around all over your hands to spread it out really well, then work into hair. You don't need to rub it for 20-40 seconds and get it "warm" like some other fibers or clays. Very easy to work into hair, and within mins your hairstyle is held in place how you styled it. Almost like a gel or hairspray, but MUCH more natural looking - Holds most of the day as long as you don't mess around with your hair all day - Strong smell that can compete with your cologne/fragrance for the first few hours (it smells incredible though, very manly) - Very light weight and washes out super fast with just a tiny bit of water. This is a HUGE feature that makes this better than almost all other products - Moderate ability to get some nice texture/separation in your hair, not as good as a really good texturizing clay, but much better than most other hair products Imperial is: - High Hold 9.5/10 - Is slightly hard/crunchy like gel, but not too much 2/10 - Has a nice low/medium sheen look. It's not dry and matte like some high products, and it's not glossy looking either. I'd say if matte is 1 on a scale of 1-5 and high gloss is 5, this is a 2.5 out of 5. Ever so silghtly more than Suavecito. So if you prefer a slightly more formal or finished look, this is a bit better for that look then Sauvecito. But really both are so close, it's splitting hairs. This has ever so slightly more sheen than Sauvecito Firm Hold. And if you use more than normal, you can get that slicked down look for greaser hairstyles or a nice combed formal look - Extremely easy to get out of container and work through your hair. It does have a sort of "short" work time though, just like Suavecito High Hold Pomade. Once you get it out, you just rub it around all over your hands to spread it out really well, then work into hair. You don't need to rub it for 20-40 seconds and get it "warm" like some other fibers or clays. Very easy to work into hair, and within mins your hairstyle is held in place how you styled it. Almost like a gel or hairspray, but MUCH more natural looking - Holds most of the day as long as you don't mess around with your hair all day - Light smell that doesn't compete with your cologne/fragrance, which could be a great feature if you don't want your hair product competing with your fragrance/cologne - Very light weight and washes out super fast with just a tiny bit of water - Moderate ability to get some nice texture/separation in your hair, not as good as a really good texturizing clay, but much better than most other hair products Both are INCREDIBLE values for what you are getting. $12-20 for a huge container that works amazing. All other products either don't work this well or cost way too much or both! Sauvecito is a great product and I would highly recommend this!

I have thick, straight hair that is stubborn and refuses to work with any product. I have been doing my very best to style my hair differently for years since being a teen but to no avail. I have tried Suavecito's other product (non-firme hold), and though I like it, it's just not strong enough for me. This stuff does the trick. The smell is really masculine and fragrant (my wife LOVES it). It has a strong hold but is also water soluble so it's easy to wash out (which is incredible, by the way), and is relatively cheap in comparison to other brand name salon products out there. I would absolutely recommend this to anyone. Let me caveat how much I love this product with some advice to my fellow men out there struggling to get the style they want. In order to get your hair to do what you want and to be more flexible, you need to take appropriate care of your hair and spend the time. Here are some small tweaks I've made that have made the world of difference; 1) Invest in a round brush or a comb - I can't stress how important this is. For years I styled my hair with just my hands, but no more. A comb is critical is getting your hair to move the direction you want. Even if you comb through you hair and subsequently run your fingers through just to get the texture/wave you're looking for, you should still use a comb. The product description of this pomade even suggests combing the product through your hair. Don't skip this step (I actually prefer a good round brush, as I can get the volume and shape I want easier than a comb. I recommend the one from Uppercut). 2) Invest in a good hair dryer and learn how to use it - Again, can't stress this enough. If you're too uncomfortable with your sexuality to use a hair dryer, then have fun with your boring hair the rest of your life. A hair dryer is life changing. The sooner you let go of your pride, the quicker you will be on your way to incredible hair. There is no substitute for getting your hair to move the direction and have the volume you want. The trick with the hair dryer, I've found, is to blow dry on high with the narrow nozzle (makes a huge difference) attached until my hair is styled in the general way I like. THEN, and only then, do I put pomade in my hair. This is huge. Blow drying your hair allows you to use less product, since the product really only serves as a holding mechanism rather than a styling mechanism. Yes, there is some texture and wave you can get only from using the product, but the general direction and style of your hair can be achieved by using only a comb and a hair dryer. Less product is more when it comes to having great hair. 3) Use Argan Oil - Yes, another girly product. This stuff works wonders. If you have poofy crazy hair like I do, this stuff is magical. Put two squirts of pure argan oil into the palm of your hand and apply to damp, towel dried hair. Immediately blow dry your hair after applying the oil. You'll find that your hair is smooth and the frizz is gone. This also allows you to use less pomade to achieve your desired result, which is a bonus. It's also healthy for your hair. 4) Don't shampoo every day. This really should be a no-brainer, but shampoos are harsh on the scalp and hair. Shampoo only 2-3 times per week, but use conditioner daily. 5) Don't give up - This is big. If you are losing hope like I was with your stubborn, thick straight hair, be patient. Keep training it daily and let it grow longer than you think it needs to be or more than you are accustomed to. Longer hair is easier to deal with, and is less stubborn in general. Training your hair takes time, but it's possible. Each day goes by, and you won't notice a difference, but looking back over the months I can see huge improvements and I'm finally at a point where I love my hair. Don't give up, and be patient.

This hair wax is amazing. It provides a strong yet flexible hold that lasts all day without making the hair feel stiff or greasy. It’s easy to apply and works perfectly for shaping, styling, and adding texture. I really like that it leaves a natural finish and washes out easily without residue. A small amount goes a long way, making it very economical. It works well on different hair types and keeps the style looking fresh and well-groomed. Overall, this is a high-quality hair wax with excellent performance. Highly recommended for everyday use!

Suavecito Pomade Firme (Strong) Hold – The Perfect Pomade for an All-Day, Sleek Look! If you’re looking for a reliable, strong-hold pomade that keeps your hairstyle in place all day without the hassle of stiffness or flakes, Suavecito Firme Hold Pomade is the perfect choice. This water-based formula offers a firm, yet flexible hold, making it ideal for a variety of styles—from slick backs and pompadours to more structured modern looks. Performance & Hold The strong hold truly lives up to its name, keeping your hair in place without feeling overly stiff or crunchy. It works well for thick, wavy, and unruly hair, giving structure and control that lasts all day. The medium shine is just enough to add a polished finish without looking greasy. Application & Washability One of the standout features is how easy it is to apply and restyle. The smooth consistency allows for effortless distribution, and it doesn’t clump or leave residue. Unlike traditional oil-based pomades, this washes out easily with just water, so there’s no heavy buildup. Scent & Quality The signature Suavecito scent is clean and masculine without being overpowering. Plus, the high-quality ingredients ensure a comfortable wear without flaking or irritation. Final Verdict For those who need a long-lasting, strong hold pomade that’s easy to wash out and flake-free, Suavecito Firme Hold is a top-tier choice. Whether you’re styling for a casual day or a formal event, this pomade keeps your hair looking great without the hassle. Highly recommended!

I have used multiple kinds of gel, this one holds really good, compare to the one i currently have which is better when my hair is a little longer, but for comb over short this is better, the smells isn't that bad either i would definitely buy again

I have been a loyal Suavecito firm hold user ever since I started getting haircuts that necessitated me having to style my hair (read: ever since I stopped outright shaving my head). I have come to the determination that while this is not the world's best pomade (and there are debates as to whether or not this is a true pomade), it works the best for my hair and hairstyle. I prefer it over oil based pomades I used and that is 100% based on control alone. I'll elaborate further. Suavecito is thick, strong, and with the appropriate amount of pomade in your hair, it will hold your hair to the desired style you are looking for. I like to apply it to towel dried hair with little wetness left in it, as I find that this is the best way to control my type of hair (thick and slightly wavy). I also use it to top off my beard's styling every day because that's how strong of a hold it is. With that said, unlike oil based pomades, Suavecito is STIFF. Suavecito is super stiff. Do not use this product if you want to like do a hardcore re-style throughout the day, or if you are looking to be able to say run your fingers between your hair or comb it again. I've tried and it just doesn't work like that. It'll style but it just won't look like it did when you dialed down the hairstyle to start your day. If you're looking to do that, get a heavy hold oil based like say Lockhart's Goon Grease. With that said, Suavecito is perhaps the best water based pomade I've used in my short experience at using them but its the price and the quality that keep me coming back. After my first 4oz container, I immediately went and got the 32oz container because I knew I would be continually using it. I recently had to get my 2nd 32oz container and that was nearly 2 years after the initial purchase. Its built to last and you do not need a ton of it to get your hair the way you want it to hold. From now on I have decided to always have Suavecito Firme and use it alongside a good oil based Pomade just for some variety. On days where its rainy or perhaps a little more humid I feel as though the Suavecito can hold my hair a little bit better and I like to have that reassurance. High recommendations but be forewarned there are some minor drawbacks. The positives outweigh the negatives though so buy away!

My husband’s favorite. He is not a “product” kind of guy either, he’s pretty much the most basic dude on earth. His old barber recommended this stuff 5 years ago and the rest is history. He has tried other similar brands but this is the only one that lasts all day because of his thick hair. It’s a nice smell and easy to use.

My hair stays in place the entire day when I use this pomade. The product advertises medium shine, but for me, I don't see it. Not a deal breaker at all. It does make the hair strong in certain sections of my head and in others, not so much. I don't understand that one either. I guess it is just the way my hair reacts to the chemical, which by the way, no stickiness involved; major plus there. I have been purchasing this pomade for years now and I don't intend to stop anytime soon; highly recommended!!