Can I use this dye if I previously used dark color hair dyes? Will it still work to lighten the dark color?

It’s not recommended for dark hair but I lightened my hair with peroxide and baking soda for an hour with a towel around my hair and in the places where it lightened it up , it was that colored maybe a little darker , but I kept using that color and each time it’s lighter and now it’s completely that color

Why didnt it color my hair barely at all but still succeeded in ruining it completely to the point where i want to die intead of being seen by others?

I have been using this product - Féria Midnight Violet (V28) - regularly for years. My only complaint is that it doesn’t last as long as a permanent hair color should. But as far as damaging my hair, this has never done that with mine. It leaves my hair bouncy, shiny and healthier looking than before, as most home hair colors should and do. And this in spite of the fact that my hair is very dry with ends that can be brittle. I’ve used many brands over the years and this is one of the gentlest. Home hair colors tend to be gentler than those used in salons. But, everyone’s hair is different. It could be a reaction from the chemicals in this particular brand and shade with your unique hair. If you are sure nothing else could have caused the damage to your hair and you followed directions carefully my advice would be to avoid using it again. For best results with any home hair color: First, wash and deep condition your hair a couple of days prior to coloring. Never wash your hair the day of coloring. I always wait at least 2 days after washing before I color. The natural oils from your scalp protect and even help the color deeply and more evenly saturate your hair. After coloring wash your hair only in cool to lukewarm water. Don’t use hot water! Also, I’ve found after using the same color for awhile it doesn’t work as well as it did at first. It helps to periodically change up, use a different brand and even color. Any apparent damage to your hair (short of it falling out) is temporary. Human hair is very resilient and will quickly return to a healthy condition. Use a deep conditioner on your hair to help speed that along. And for you, having had my hair damaged by harsh salon products, I understand how upsetting it can be. But this should never have been so traumatizing as to leave you wanting to isolate yourself or die. I see it’s been quite awhile but I believe there may have been some other issue underlying this to cause such distress. You could use some perspective to get insight into what’s really going on. Perhaps counseling could be of help, either clinical or spiritual. Best of luck to you, take care :)

does this help cover grey?

It covers grey only in that it makes it a lighter (sometimes white) blonde - can be useful if you'd like the 'streaked' look

I love feria, however, as i have aged coloring my hair is more difficult, white roots.when i start to see white & use this, do you think it will work?

I used Féria for over a decade when I had a lot of grey throughout the dark brown hair on the top and sides of my head. It worked well until it didn’t. Only the back of my head has my natural color still color, and the rest is almost entirely grey. I used a medium auburn color, and I loved it, but noticed it was going orange really fast where I had so much grey. I hate that brassy look, so I tried a darker tone, but it didn’t work. I tried other lines of L’Oréal and other brands, but grey hair doesn’t hold the red color well. I tried going brown, but ended up just going with 2 lightest shades of L’Oréal blonde now. I have spider web thin strands of hair and other brands just destroyed it. L’Oréal is kindest to my hair with color I love. I did have to use a strong color remover twice to get rid of the remaining red dye in my hair when I gave up and went blonde. I still really miss my auburn color!

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Reviews

Y**A

Absolutely Love This Hair Color!

I recently tried the L’Oréal Paris Feria B61 Downtown Brown, and I am beyond impressed with the results! The color turned out exactly as shown on the box — a beautiful, cool-toned brown with gorgeous dimension and shine. The multi-faceted highlights really make my hair look vibrant and healthy.

1.03.2026

B**A

Good color! Dye makes hair feel good ❤️

Love this color. The red came out fast but it fades to a really pretty color! Cant complain and hair still feels strong and I like the conditioner it comes with also.

5.03.2026

P**.

Love Féria!

Been using L’oréal Feria for years! Love this shade of red..It’s a rich auburn #48.. I receive compliments on the color😊

5.03.2026

A**R

Vibrant color

This review is for Cherry Crush. I previously had black dye in my hair which I stripped out (without bleach) about 3 weeks prior to using this dye. As you can see my hair was a light Auburn/patchy blonde with dark roots. I decided I wanted to stay dark so I went with this shade from a TikTok video I saw. This kit is easy to use, comes with shampoo along with conditioner which is nice. I’ve read many reviews saying that it fades fast, that is to be expected with any box dye kit in my opinion and the history of your hair plays a huge role in longevity of product. Overall I have no complaints. My hair feels soft and I feel the color was true to the description.

6.02.2026

M**N

Great dye!

For the price it isn't bad and definitely does cover a decent amount. However I'd say the shade is a little different than I wanted it to be and looks different in different lighting. I still am pretty happy with my results and would definitely recommend to anyone who wants a quick and cheap dye.

31.01.2026

S**.

Overall color is just as pictured on box

Great price. For my personal use did not cover up my stubborn gray very good, but overall color is just as pictured.

2.03.2026

D**Y

Incorrect color example

I chose the color Rosey Blush because I wanted a light pink color. I did a bleaching beforehand, i started with a light blonde. It colored well, including Grey, but the color was not anything like the box examples. My hair turned a darker coral color. The produce works well, but the color was not as advertised.

23.02.2026

P**K

Color doesn’t seem to stick well, fades

Nice color, easy to use.

7.02.2026

ASIN	B01M1N7IFY
Best Sellers Rank	#324 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #5 in Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	V28 Midnight Violet (Deepest Violet)
Container Type	Bottle
Customer Reviews	4.4 out of 5 stars 51,837 Reviews
Hair Color Permanence	Permanent
Hair Type	Normal
Item Form	Gel
Item Weight	10.37 ounces
Manufacturer	L'Oreal Paris Hair Color
Material Features	Fragrance Free
Material Type Free	Ammonia Free,Peroxide Free
Number of Items	1
Package Information	Bottle
Product Benefits	Conditioning, Hair Coloring
UPC	071249341728
Unit Count	1 Count

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

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