Designed for Digital: How to Architect Your Business for Sustained Success (Management on the Cutting Edge)

Designed for Digital enters a crowded arena of books about digital and digital transformation. This book is unique in the sense that it offers a solid, progressive and clearly outlined approach to building a digital company. If is free of the hype of digital, the over reliance on Amazon and Google as examples and the hyperbole normally associated with this subject. This comprehensive and solid advice, backed by real experiences of companies who are like yours. Overall Highly Recommended. The chapter titles give you a good sense of the book and its no-nonsense approach: Digital Business Design Building Shared Customer Insights Building an Operational Backbone Building a Digital Platform Building an Accountability Framework Building an External Developer Platform Developing a Roadmap for Your Digital Transformation Designing your Company for Digital These are real things that real people need to do. The chapters offer clear definitions and advice on each topic. They are written for a senior management audience, more what it is and why its important than detailed how to advice. The work is sound, based on research and real life case studies from established companies who are making the transition into becoming a digital business. That is the type of company most of us work for and the book uses detailed case examples that will help you explain what it takes to design for digital.

Best book to date on winning digital. Buy it! Discuss at the C-Level. In our personal lives we take delight in the constant stream of new possibilities from the cloud-platform companies. But, big, older companies with ERP systems are generally struggling with their "digital transformation" or "omnichannel" strategies. Why? And what are the stages of the journey to digital effectiveness from our customers' point of view? This book will answer many of your "digital transformation" questions. It is the best researched and written book that I've encountered on winning the digital race. The case studies starring mature behemoths (Schneider Electric, Toyota, Phillips, USAA, etc.) will enlighten both non-tech and IT readers. The graphics are simple, but profoundly insightful. The authors have identified five, building blocks that every traditional company must invent and integrate (often with the help of outside, digital-cloud talent). It will put - non-tech managers, IT managers and outside tech partners - all on the same path with a shared vocabulary. Don't just pave over old ways of doing stuff. Invent new, digital, service values for customers on a real-time, evolving basis. Minimize the hits from digital disruptors and score big against traditional, lagging competitors.

Easy to read and relate with a good link to being put into practice. My money well invested. Highly recommended.

How to define and build the Digital Transformation Building Blocks required for a Digital transformation, a full framework with case studies. Perfect book for all the Digital and Enterprise architects looking for analyze, define and build the Digital Platform building blocks. Sequel to the famous book "EA as Strategy" (looking for define a Operational Backbone) this one goes a step further and analyze how to define the second step: The digital Platform.

Clearly explained a rationale framework to transform businesses into digital with lots of insights from case study. I highly recommend reading

What I liked about this book is that it talks a lot about transformation. It's a good book to go back and reference when you are doing some restructuring, figuring out who belongs where, what talent you need in what positions, etc. For sure a lot of things to run with and for sure something that makes you sit back and think over your strategies. My major complaint is that there's not a enough meat to chew on. There's some interesting things for sure, but I was left wanting more. I think this book would honestly move into the 4 or 5 star range if it was longer.

This is a great book, very well written, is giving me a lot to my presentations. Easy to read, easy to follow and very actionable in its proposals

Pretty simple, actually--Jeanne Ross gets it and doesn't feel obligated to overcomplicate what many others feel obligated to swaddle in mystic garble. If you run a company, just get this book and then get started transforming.

Livro indispensável para quem está liderando ou precisa entender o que é transformação digital e como coloca-la em movimento na sua organização.

Its cheap, its a quick read, and more for your CxO, Directors and Managers to prompt thinking about change and where digital plays a role (or not), and why that thinking is important.

Found this to be a fantastic book on digital transformation. Most books on this topic stop at describing high level “strategies” or “business models.” This book goes deep into the “how” of digital transformations of established companies. Most insightful for me were distinguishing “digitized” versus “digital” and the framework of the five building blocks. The building blocks really act as a checklist and help to cut the amorphous concept of digital transformation into tangible and manageable chunks. Also found the real live case examples very helpful. If you’re dealing with digital transformation in your job, especially if you’re not in IT, I highly recommend reading this book.

Don’t miss on this robust and straight forward work from a strong team who nailed what Digital Transformation is all about and how to put at work for a business to play and win.

+ Lettura molto piacevole Gli argomenti vengono presentati in modo organico e poi approfonditi passo passo Ottimi gli esempi che accompagnano il concetto spiegato Trattamento degli argomenti fluido ed esaustivo - Avrei inserito qualche altro schema a supporto