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I never write reviews but this stuff has to be the best thing I have ever purchased for my1 year old BSH cat. I noticed a lot of tartar buildup and bad breath which made me buy this, even though it is expensive it’s worth every penny as you can see from the results in just under a month alongside Plaque off powder. Amazing!!

Great flavour. My dog loves it. Makes teeth cleaning easier. Gives me confidence as VOC approved.

Good on teeth gets rid of brown stains

A bit early to say if the toothpaste is having an effect on my dogs teeth as I haven’t been using long, I think there is a slight reduction in plaque but to be fair I have only just started using it

My cat refused to even try it. Not surprising. Tastes nothing like chicken. More of a sweet, sickly taste - yes I did try it to see why she wasn't interested. Other enzymatic toothpastes are far better (Virbac). But unfortunately cannot use them as my cat has IBD thus no poultry. No idea what the vegan ingredients are in this, but if it states it's rotisserie chicken flavour, then they should get it so it tastes like chicken. Definitely NOT WORTH the money. An expensive purchase. Sticking to plaque off. Not an enzymatic toothpaste, but the best thing I can get for my cat's teeth. Only buy this if you have a cat who'll eat anything, otherwise don't waste your money.

Sadly my pet isn't even interested enough in this product to want to even sniff the paste, let alone have it in her mouth. I will keep trying and review again if things change. If not, alot of money to spend just to put in the bin.

I've used this toothpaste for over a year now and my boys teeth are nice and white. I'm well pleased with it.

With the first brand I bought the cat absolutely hated the taste of it. This one he didn’t seem to mind. Thank goodness

It smells a bit...minty? Or rosemary like? Than rotisserie chicken, but maybe it smells differently to dogs. I was using the stinky cheese flavored one before, so this one is much nicer. It's a great dog toothpaste brand, and I honestly appreciate that my dog doesn't have to wait 30 minutes to drink water.

Easy to use. Must taste good because my dog does not mind having his teeth brushed

My dog seems to be ok with the taste. This is my second order. I needed the larger size, but out of stock

Keeps the teeth and gums healthy looking. I have used it for years and i think it is the best of the bunch. I always try to get it on sale as it is pricey