DOWNLOAD THE APP

WE SOURCE ITEMS FROM

UAE
UK
India
USA
Japan

Customer Services

About Us

Customer Support

Desert Online General Trading LLC

Dubai, United Arab Emirates

L’Oréal Paris Superior Preference Fade-Defying Color + Shine System, 7 Dark Blonde (Packaging May Vary)

L’Oréal Paris Superior Preference Fade-Defying Color + Shine System, 7 Dark Blonde (Packaging May Vary)

Q: What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

Q: What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Q: Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

Q: What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

Product ID: 294853367

Secure Transaction

Details

Colour
7 Dark Blonde
Package information
Box
Product benefits
For gorgeous
Brand
L'Oreal Paris
Item form
Gel

⏳Fade-defying formula lasts weeks

🎨50+ vibrant shades

💧Care Supreme Conditioner with Shine Serum

Frequently Bought Together

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7 Dark Blonde, Pack of 1, Hair Dye

L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 7 Dark Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1

L’Oréal Paris Magic Root Permanent Hair Color, 10 Minute Hair Dye Kit to Rescue Roots with 100% Gray Hair Coverage, 7 Dark Blonde, 2 Pack (Packaging May Vary)

Description

🎨 Own your shade, defy the fade, shine like never before!

ALL IN ONE KIT - Permanent hair dye plus conditioning system for salon-quality results at home.
TRUSTED LEGACY - Gold standard hair color since 1973, blending innovation with proven performance.
VIBRANT SPECTRUM - Choose from over 50 luminous shades to match your unique style and mood.
SHINE BOOSTING CARE - Includes Care Supreme Conditioner infused with Shine Serum for silky, radiant hair.
FADE DEFYING TECHNOLOGY - Experience long-lasting color that stays vivid and fresh, week after week.

L’Oréal Paris Superior Preference Fade-Defying Color + Shine System in 7 Dark Blonde offers a permanent hair dye solution with over 50 shades, featuring a fade-resistant gel formula paired with a shine-enhancing conditioner. Trusted since 1973, this kit delivers vibrant, long-lasting color and silky shine for a professional finish at home.

Specifications

Manufacturer	L'Oreal Paris
Item model number	U-HC-3551
Product Dimensions	6.1 x 9.14 x 15.75 cm; 259 g
ASIN	B004C0LX6O

Have a Question? See What Others Asked

What is L’Oreal Preference haircolor?

What has changed with the new formula?

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Which L’Oreal Preference shade should I choose?

What should I use to maintain my hair color?

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Shop Global, Save with Desertcart

Value for Money

Competitive prices on a vast range of products

Shop Globally

Serving millions of shoppers across more than 100 countries

Enhanced Protection

Trusted payment options loved by worldwide shoppers

Customer Assurance

Trusted payment options loved by worldwide shoppers.

Desertcart App

Shop on the go, anytime, anywhere.

R$460

Duties & taxes incl.

Brazilstore

Free Returns

30 daysfor PRO membership users

15 dayswithout membership

Secure Transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews