

✨ Own your roots, own the room.
BOLDIFY Hairline Powder is a lightweight, 24-hour stain-proof root touch-up solution designed for both men and women. It provides instant, natural-looking coverage for gray roots, thinning hair, and bald spots without clogging pores or leaving a greasy residue. The compact, mirrored applicator kit ensures precise, mess-free application anytime, anywhere. Trusted by thousands with a 4.2-star rating, BOLDIFY combines professional-grade performance with a satisfaction guarantee to keep you looking flawless between salon visits.







| ASIN | B08N1BLW1C |
| Best Sellers Rank | #78 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in Hair Mascaras & Root Touch Ups |
| Customer Reviews | 4.2 4.2 out of 5 stars (37,650) |
| Item model number | 12345678 |
| Manufacturer | Boldify |
| Product Dimensions | 2.25 x 2.25 x 2 inches; 0.14 ounces |
| UPC | 942190549375 |
H**U
Perfect Match for Burgundy Hair - Less Mess, Great Results
Perfect Match for Burgundy Hair - Less Mess, Great Results I've tried several root touch-up products, and this one really stands out. The Dark Auburn shade matches my burgundy hair beautifully, which can be hard to find. What I appreciate most is how much less messy this is compared to other powder products I've used. The packaging is well-designed and makes application straightforward without the powder going everywhere. This has become my go-to for managing my roots between full color treatments. It does exactly what I need it to do - quick, effective gray coverage that looks natural. Definitely recommend for anyone looking for a reliable touch-up solution.
E**S
Total Winner for Thinning Hair ⭐️
We purchased the BOLDIFY Hairline Powder for my husband as his hair has been thinning significantly in certain areas. Before doing anything drastic, we decided to try a few concealing products—and this one is a total winner. The price is perfect, and the product is not oily at all. My husband is on his feet all day doing physical work and sweating, and once this is applied, it does not move. It truly stays put and looks very natural. The key is to style your hair first, exactly how you want it, and then use the press-twist-apply method to build coverage evenly. It does a great job blending and covering thinning or balding spots. The only con is the circular applicator brush—if you’re not careful, it can leave visible circular marks. Good technique solves this, but I do wish it came with a moon-shaped brush instead for easier application. Overall, we are extremely happy with this product and would absolutely recommend it to anyone looking for an effective, affordable solution for thinning hair or bald spots.
D**R
Excellent product
Purchasing again this sample kit. This works great when I put my hair up. I have A LOT of fine baby blonde hairs so I look like I have spots. This touches it up perfectly along the lines and makes it look fuller. Also the colors are so good I use them as my eyebrow filler. I have full eyebrows, but again super blonde spots and if I don't dye them I just use this. Since my hair color isn't just one color I find the sample pack to work the best for me. Docking 1 star as I see they changed the 4th color to black now which is a bummer and doesn't really make sense for a brunette. If you have black hair you have black hair no questions about color matching.
A**R
A product that REALLY works!
I have tried other touch up products in the past and they DID NOT WORK. BOLDIFY covered the gray and the thinning areas and actually remained in place all day. Easy to apply and looks completely natural. Washes out thoroughly. I was instructed by my hair stylist to go one shade darker than my actual hair color and was perfect color even with highlights. Highly recommend this product.
A**N
ABSOLUTELY AMAZING PRODUCT!
I rarely take the time to write reviews, but this product is AMAZING! I've always used a much more expensive brand that I buy at Ulta and so glad that I found this one! After a google search, this brand came up and I have never heard of it. The other brands have a small brush and it's difficult to cover a large area of dark roots or grey with a little bitty brush. Not efficient at all. The other brands I've used come in a compact like eyeshadows and it would crack/crumble. Very wasteful! I have only used this once and I'm hooked! Alot goes a long way, it's not messy and with the sponge like applicator it's easy to cover a large area. Blends easily too. Bought the smaller size because I wasn't sure if I would like it. Will be buying more and in a larger size.
C**N
Works exactly as advertised!
This stuff works GREAT! super easy to use and it works exactly as advertised. This will cover roots, thinning areas and it lasts all day. I'm super happy with this product and it appears it will last quite a while.
C**.
Great coverage - excellent product!
This product is so legit! First off, kudos on the packaging. Ribbon on top to pull open so you don’t damage your nails and the applicator pulls on and off from the bottom so no worries about misplacing it. Color match was so solid and covered my grays with ease. I usually get a color refresh at the salon every 8 weeks and I was able to extend it to 10 weeks without concern thanks to this product! A couple people thought I already had my appointment beforehand because I didn’t have roots or grays. Highly recommend!
B**S
Ottimo prodotto che copre la ricrescita ed è utile per riempire le sopracciglia.
C**C
A défaut d'avoir plein de beaux cheveux, j'ai ce super blush de racines, ca atténue le blanc des cheveux blancs (si on en met pas trop pour que ca reste invisible) et on voit moins mon crane. Je recommande pour cheveux blonds à châtains (teinte marron clair).
A**N
Product was good and delivery was fast.
A**R
Love this product, does exactly what it says, covers bald spots, adds colour and it’s so easy and quick to use with no mess .
A**A
My hair is mostly white, and I use this product to achieve a salt-and-pepper look, where most of my hair appears black while some strands remain white. Traditional hair dyes don't give me this effect; they turn all my hair black and take a lot of time to prepare and apply. This product, on the other hand, is quick and easy to use, and it doesn't leave any stains on my skin. I just apply a small amount in the center of the area and use the brush to spread it evenly. The only downside is that if I scratch my head, I find black residue under my nails, and it also leaves black marks on my pillow. Despite that, I still love it. Thank you!
Trustpilot
3 weeks ago
1 week ago