Grinding it out: The Making of Mcdonalds

Very interesting and fun fun to read in most parts , the movie does injustice to Mr Kroc and his story .

.....of the genesis of a commercial organisation that now has spread it's 'fast food' tentacles to just about every corner of the world, and is now arguably the most well known retail brand name ever known. The founder of McDonald's Ray Kroc (helped by Robert Anderson) recounts his visit in 1954 to San Bernardino near San Diego to call upon the McDonald Brothers who owned a small 200 feet square food outlet. He was visiting them hopeful of selling them one or more of the milk shake machines he was hawking wherever he saw an opportunity but what he found was at the age of 52, an idea that he instantly thought would be a great business opportunity if 'rolled out' by way of company owned branches or franchises across the States.....low cost quality hamburgers (in those days selling for fifteen cents) with well sourced and cooked fries, a milk shake, and little else. He tried to persuade the Brothers to go into business together with the intention of expanding the business but were only interested if Ray Kroc was solely responsible for the opening of all new outlets as they were quite happy with their lifestyles and didn't want the additional aggravation. A contract was drawn up and at the age of 52 with diabetes and incipient arthritis he found himself embarking upon a business for which he had little experience. The outcome of this entrepreneurial 'gamble' is well known and just about everybody is aware of the phenomenal success of the McDonald business but this book in a very 'folksie' narrative fills in the way the McDonald very simple and straightforward philosophy was evolved, and implemented across the whole business of fast food retailing from ingredient sourcing, preparation, staff attitudes, interior design, imaging, marketing and advertising. Whilst this book was completed in 1977, just 7 years before Mr Kroc died aged 82, and only obviously deals with the company's progress until that time, it certainly very comprehensively 'paints the picture' and explains the whole ethos by which the company based and still bases it's success. A truly inspirational book that would be of great interest and benefit to the casual reader, a McDonald's aficionado, or any established or intending entrepreneur already in or wanting to be in the fast food business.

the book about life, the book about making a choice, if you stay where you are now, or go out and make a billion(or million). Changes in the world and your life as well. At the end of the day, success is measured by the $ you have. And if 54 years old mediocre salesman with diabetes took courage, worked hard, and did not give up to make his dream happen!! then we should too! There are some serious knowledge about sales and business development techniques, so its a bargain for its price, and absolutely must read for someone whos starting a business or just wants to win in life!

Eu adorei esse livro e recomendo a todos que gostam de saber sobre história de empreendedores de sucesso, a trajetória de Ray Kroc não foi fácil e esse livro é sensacional.

Excellente lecture que l'on aime ou pas les produits de la marque. Je le recommande à tous futurs entrepreneurs. Ray Kroc démontre qu'avoir des idées et une vision peuvent se révéler payantes.