PurePlex Colour 12.7 Arctic blonde – Ammonia-Free, Brass-Defying Formula with Aminofix to Protect and Restore

The media could not be loaded. UPDATE I've bought it again and put a video with my hair now, the light is not great but my hair it isI recently tried the Knight & Wilson PurePlex Lightest Extra Ash Blonde hair dye, and I am absolutely thrilled with the results. As someone who has struggled with brassy tones in blonde hair dyes before, I was amazed by how well this product lived up to its claim of being a "brass-defying formula."The color turned out exactly as described - a beautiful, light ash blonde with no hint of brassiness whatsoever. The PurePlex technology not only delivered stunning color but also left my hair feeling incredibly soft, shiny, and nourished.I appreciated the added protection and restoration benefits of the Aminofix formula, which helped maintain the integrity of my hair during the coloring process. Plus, the dye was easy to apply, and the instructions were clear and straightforward to follow.Overall, I highly recommend the Knight & Wilson PurePlex Lightest Extra Ash Blonde hair dye to anyone looking for a high-quality, brass-defying color solution. It's definitely worth the investment for gorgeous, salon-worthy results at home.

The best hair colour I ever had .Cover the gray hair without any damages

I have been dying my hair since a teen. I usually do a bleach and then once I tire of the bleach I look for a darkish ash blonde to try and return to my natural colour. I have tried countless different brands and have never been 100% satisfied with the outcome, they are either too dark, not dark enough, too green, too blue, I have even had dyes that go orange! This one popped up in a search so I decided to give it a go. It was real easy to apply, no drip and no mess. Development time was spot on although it didn't look like it had made much of a difference. I rinsed it clear and applied the reconstructive repair mask. The mask in itself is amazing. My hair had been pretty damaged by the bleach so was very much in need of some tlc. I didn't leave it very long but realise now I should have. Still it did a great job, after I blow dried my hair I was blown away by the colour... finally, true ash blonde!! It isn't too dark, not hints of green, blue or orange. If anything I would describe it as aa ash sandy colour. The condition of my hair is amazing, all bouncy with sealed cuticles. This is definitely me now go to brand. So chuffed!

I was looking for a light shade that would reduce the gingery tones in my brown hair but not add too much colour as it tends to absorb dye and leave me with a much darker result than I'd hoped for, which can make it look flat and unhealthy. After placing the order I was worried that the natural ash blonde I'd chosen would be too blonde, but I'm glad I went for it now. It's lifted the colour beautifully and has hidden all the brassy ginger tones. My hair looks lighter brown and has a lovely summer look to it as if I've been sat in the sun. So top marks for the shade.Reading the instructions the 45 mins development time is a bit off putting and then there's the additional 15 mins for the treatment. However, the time you have to put in is worth it as the treatment does leave you with shiny, healthy looking hair and the colour is really natural - I was more impressed with the result of this home dye than I have been after most of my trips to the salon for a colour....The dye has a thick, creamy texture which is easy to apply as it doesn't drip. There's also plenty in the bottle so you get good coverage. I have quite long hair and I had more than enough with one pack.The dye smells quite strong during application/development, although I'm sure it said no ammonia in the description. However, after conditioning and drying it did disappear and there was no trace of that usual 'just dyed' after smell.Four star product as I do have some minor gripes - the applicator bottle is made from a really thick plastic so it's difficult to squeeze out the colour. The strange twist nozzle doesn't help matters either. I ended up unscrewing completely and banging forceably into the palm of my hand to empty it. The gloves weren't great either. They were very loose and flimsy and kept falling off.I'm not sure how well this covers grey. It seems to have lightened mine, giving the impression they are highlights and so look less obvious but if you were trying to cover a lot you may be disappointed. It would also depend on the shade used I guess.Overall, brilliant. As long as the colour doesn't fade too quickly I'll be buying again

THIS IS A SELLER REVIEW!There is no description/photos of reverse of box, and I read through the description of the product and it doesn't say anywhere that it should not be used on previously bleached/lightened hair!I always bleach my hair at home since the charge of a full head blonde is over £130 in the salon. Since the box bleach kits are not as powerful as the salon ones for safety reasons along with the toners on the market it is almost impossible to not turn out orange as a carrot or bright yellow, the only pair of product that ever helped me reach an actual blonde shade was following the bleaching process by applying the 10.21 Knight and Wilson product as a toner, but since I couldn't get hold of that anywhere on amazon or the stores this time for some reason I chose the 12.2 pearl blonde shade to rescue my bleached hair, but unfortunately only after receiving the product did I find out that it's not supposed to be used for this purpose.Again, I haven't tried the product itself after reading the back of the box so I'm not reviewing the result, but the poor/lack of description of the product.

Amazing hair colour. Great coverage. Have this in subscribe and save. Smells lovely too. Would recommend for those wanting ashy blonde.

Seems good, comes with colour, reconstruction mask and conditioner but my conditioner packet was completely empty