ion 1B Blue Black Brilliant 12 Permanent Gloss Hair Color High Shine, AntiFade UV Protection, 100% Gray Coverage, PPD Free, 2.05 Oz

Only brand and black i use. The black is BLACK it doesnt fade, its not box color so its better for your hair, its not a blue tint like some blacks in the sun. And the gold box makes it really shine, ive been using this for 2 years

I’m starting to get more gray and I was told I needed to change from the warmer brown blondes to an ash. I was a bit nervous, but it turned out great and I think it’s hiding my gray hair much better.

Cubre canas totalmente y duración 10 de 10 un tono super lindo

Most "permanent" hair color last about 2-3 weeks before it starts to fade. This product last the 3 weeks and makes my hair feel fuller and shiny. Love it !

I adore Ion products, and this dye is no exception! The color it produces is so beautiful and vibrant. It could last longer for my liking, but honestly it holds up pretty well for how often I wash my hair.

This hair color is the best and maintains my hair with a wonderful color and healthy! I’ve been using it for years !

Color stays true for a month! When using sulfate free shampoo and conditioner. And love the color.

I've been using this color for years and get compliments constantly. It's dark and bright at the same time. Very purple in the sun absolutely love it