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Feria Multi-Faceted Shimmering Permanent Hair Color in R57 Cherry Crush delivers a vibrant, intense medium auburn shade with 3X shimmering highlights. This vegan hair dye kit offers over 50 bold shades inspired by the latest trends, featuring a Bonding Care Complex conditioner that strengthens hair by up to 40% for long-lasting color brilliance and healthier hair.






| ASIN | B00B1DR8QY |
| Best Sellers Rank | #425 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #6 in Hair Color |
| Customer Reviews | 4.4 4.4 out of 5 stars (50,612) |
| Is Discontinued By Manufacturer | No |
| Item model number | K1344300 |
| Manufacturer | L'Oreal Paris |
| Product Dimensions | 2.75 x 3.5 x 6.5 inches; 10.1 ounces |
| UPC | 071249241059 |
Y**A
L’Oréal Paris
“L’Oréal Paris Feria B61 delivers a vibrant, multidimensional cool brown with great shine. The color looks modern and lasts well, leaving hair soft and luminous without brassiness.”
S**5
Love this color
Easy to apply, works well and a great color
B**E
Not for gray or highlighted hair
I called the L'Oréal hotline, excellent hair customer service. I thought the wrong color was in the bottle as my hair is darker than before. The agent was excellent. It will darken gray hair and my gray is now dark brown. She also said it will darken any previously lightened hair color. Sure enough, fine print on the box says “extreme lightening for darker hair. Lifts to 3 levels.” The box also says in super fine print “not recommended on predominantly gray or heavily highlighted hair.” This was not on the Amazon description. She recommended not lightening my hair with other products for 4 weeks. She recommended washing with Head & Shoulders several times. However, it might only lift from my white/grey hair and not the previously lightened hair.
V**E
Good color buy
I loved this color. I will buy again! highly recommend
W**Y
Love this hair dye!
I absolutely love this L’Oréal hair dye. What really impressed me is that it works beautifully on natural black hair without any bleaching. The color comes out as a soft, subtle red, and it looks especially gorgeous under sunlight — very natural and shiny, not too bold. It also doesn’t feel overly damaging to my hair. My hair still feels smooth after coloring, which is a big plus for me. I’ve repurchased this dye many times from different places because it’s been so reliable. Recently I saw it on Amazon at a discounted price, which was such a great deal, so I went ahead and subscribed. Definitely worth it if you’re looking for an easy, low-damage way to add some color to dark hair. Highly recommend! FYI: it will dye the floor and the wall!
B**T
Covered my Grey's and lighter roots and looks even all throughout
My hair was a plum red purple and I was wanting to get rid of the unicorn colors so I used this color and it is a level 3 dark so if you want a level 4 find one that is a level 4 violet because this is a black brown violet. It looks dark but you can see the violet in low light and outside in the sun. It turned out even, even though I had highlights. So will use this again. Not sure if it fades or not but I will return with an update later in the week. Side note it looks red when you mix the solution but remember it is a blue based violet and they have a red booster to make it dark violet.
A**C
Beautifully Stunning Color, but Washed Out
I did absolutely love this color and covered gray well. Close to black while indoors unless the light hit just right to make the purple pop. In the sun or bright lighting it was a beautiful and vibrant purple. My only downfall to this product is that I was continiously washing the color out, even using a L'Oreal shampoo for color treated hair. In about 3 weeks the color was practically all washed out.
D**I
Not color on the box
NOT for covering grey. I know it says that, but I thought that the color would hide the grey a little. Unfortunately, the color was not what the picture showed. It barely changed the color of my hair. I went from a medium reddish brown to a normal brown (may 1/2 shade lighter) that looks coppery in the light. It’s not bad but not what I expected, and now I’ll have to wear root cover up for 4 weeks until I can color it again.
W**D
Good colour payoff, enjoyable user experience. Made my hair shiny and soft. The conditioner included smells like/feels like Matrix So Long Damage, which is a nice way to finish the process.
S**D
Easy process. Happy with colour. Not too red. Colour rinsed out well. No bleeding on your sheets after first application.
A**C
Excellent produit que je recommande vivement. Toutefois déçue qu il soit en rupture de stock .quand sera t il de nouveau en vente ?
R**I
This is a beautiful colour. It is a deep burgundy and that was what I was looking for. The quality is amazing. I have a very bad experience with Garnier Nutrise colour. So, I am happy with this one. Please, keep in mind, the time they state is accurate. I left the colour on my hair for 25 minutes. If you leave it longer, no more colour is getting in your hair, but may damage it! They test it. Also, I didn't wash my hair for 3 days after the colouring. That way, it absorbs the colour deep in to your hair. Then I wash my hair 3 times a week. The colour was still running after the 3 days but only a bit. I couldn't see it on my pink hair towel at all. I hope, it will last a month before my grey hair will show up again. I agree with some girl's comments that you need to follow the instructions. Then you will have a beautiful, shinny and smooth hair. I used Garnier for close to 15 years. This is my first experience with other brand and I am very happy that I switched to L'OREAL PARIS FERIA. Thank you Amazon for the fair price! I ordered 2 more and will order again in the future.
A**A
The first time I'm using garnet feria ! If ur looking for streaking black or dark brown hair it won't show but if u are looking for a tint it will be visible only in the sunlight . Go for it . I loved the tinted look and my hair was already pre coloured with darkest brown L'Oréal .
Trustpilot
5 days ago
3 weeks ago