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| Best Sellers Rank | #1,520,339 in Books ( See Top 100 in Books ) #341 in Information Management (Books) #361 in Enterprise Applications #373 in Marketing & Consumer Behavior |
| Customer Reviews | 4.0 4.0 out of 5 stars (156) |
| Dimensions | 5.9 x 1.3 x 8.6 inches |
| Edition | 1st |
| ISBN-10 | 1119231388 |
| ISBN-13 | 978-1119231387 |
| Item Weight | 2.31 pounds |
| Language | English |
| Print length | 320 pages |
| Publication date | May 2, 2016 |
| Publisher | Wiley |
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