Radiant Concealer, Multivitamin Serum Formula, Hydrates | Medium Coverage, Vitamins B3 B5 & E, Plumps & Conceals, Do It All Concealer, Radiant Finish, Hydrating Formula

Ordered this from vine. As there were limited choices for colour I will only quickly comment that the colour I ordered as it was a little too dark for my shade, but that's totally on the choice and not on the colour itself. The order arrived quickly and the concealer was not damaged in any way which was excellent. It's so easy to use, the bottom off the tube turns and there is a hard sponge at the top where the concealer is squeezed into. Each click isn't dramatic so it is easy to control how much comes out so there is no wasting it. The concealer has no smell to it and it glided on well. Perfect for under the eye! It absorbed well into the skin and leaves a soft feeling but it definitely doesn't feel like you are wearing concealer at all. I did leave it on as the colour difference wasn't totally noticeable and it didn't crack or cake at all throughout the day which is also really good. I think with a tan I would get away with this so it will be saved for a holiday. Definitely feels like a good quality consealer and with the right colour I think you would be very happy. The colour I recieved was true to what was shown online. At £30 this stuff isnt cheap but given the quality its decent value.

It was easy to apply. I did need to twist the bottom for about 45 seconds but then the product appeared on the sponge at the top. It provided good coverage and it lasted for a good few hours once it was on. It was very smooth to the touch. It does seem a bit expensive but a little goes a long way.

This radiant concealer seems a little larger than normal concealers , however it is also a corrector which can help hide…in my case sun damage age spots , but could just as well cover over other skin problems . It has a good size angled sponge applicator and is easy to apply , just twist the base gently/slowly to get the amount out you need. What I really liked is its radiance. It does not dry and cake on your face, that is probably down to its ingredients which are vitamins B3, B5, and Vit E, so it is rather like using a serum on your skin and not too heavy. The colour I used is light medium warm 225 which is a good colour for me at the moment as I still have a slight tan , but this IT concealer does appear to come in a high variety of shades to suit most skin types. The price at the time of ordering is £29 which is quite a high price , however if used properly it should last a long time .

I’m in love with the IT Cosmetics Concealer with medium coverage. I used to be a girl that would wear a full face of foundation, concealer, colour correctors etc but in recent years i have really scaled back what i wear. I tend to now dab a bit of concealer over my face and blend in with a brush so a decent coverage concealer to hide those blemishes and imperfections is a must. Thats where this concealer comes in, i usually use my cheap and cheerful favourite revolution concealer but when given the opportunity to try this i had to and now i am a convert! While this is a little more ok the expensive side than my tried and trusted, i do think the value does reflect the quality. Its buildable coverage, a nice skin tone match and such a wide variety of shades to cater to pretty much everyone. Its silky and goes on nicely and is super easy to blend out and i find its not as cakey as some others. Its a makeup bag hero for me.

I tried this concealer over a few weeks, mainly for the area under my eyes and the odd patch around my nose. The texture feels smooth and creamy, and it blends easily with a sponge or fingertips. I liked that it didn’t have a strong scent and felt gentle on my skin, which can be a bit sensitive. The shade matched fairly well, though at times it leaned slightly warmer than I expected. During the day, it stayed on reasonably well but did start to settle into fine lines after a few hours, especially when the room felt warm. It gave a nice bit of brightness without looking heavy, though the coverage is more light to medium than full. Overall, it does the job for daily use and adds a soft glow, but it didn’t quite last as long as I hoped, so I’d call it decent rather than perfect.

This concealer is not too thick and gives great coverage. It blends well with my skin with the added benefit of gentle moisturising. It is easy to use but the first time you use it, you do need to twist the bottom part around 20 times which initially made me think that it is not working. It feels comfortable on my skin and I have had no reaction to it. I like the fact that it doesn’t feel too dry or too oily so it works well with my other make up products.

This concealer blends easily and gives a natural looking finish without looking heavy which is ideal for day wear. I found the coverage to be medium as described and it sits nicely under the eyes without creasing too much during the day which is something I am normally picky about. The texture feels creamy rather than dry and it brightens the under eye area quite well. It is good for a tidy everyday look and is easy to apply with just a fingertip. If you want a gentle brightening effect this does the job without overdoing it.

This is actually a light, silky and very easy to apply concealer. It seemed to take an age and hundreds of ‘clicks’ to see its first appearance on the sponge tip, but once out, it blended beautifully without leaving a caked effect on the skin. I wasn’t too fussed on using the actual sponge applicator, it’s a bit clumsy and makes it hard to control how much you are applying, so I used a small blending brush to dab a little on the bristles and applied it that way. It does give a natural finish, with no greasiness. I did try it on the dark circles under my eyes, but being of a certain age, I felt that although it covered the shadows, it seemed to highlight the creases. I settled on using it in the inner corners of my eyes to give it a touch of brightness and on a sun damage blemish I have on my cheek. I don’t wear foundation so was pleasantly surprised to see that it covered the blemish without being obvious against my natural skin tone. I was able to use a cream blusher on top without it smudging or removing the concealer. It cleansed off easily with face wipes. It is a bit on the pricey side, more so than other similar concealers, but if the performance continues, and it is quite a decent size, then it could work out as good value.

Colour matches perfect. I had to switch my under eye concealer as I was getting older and noticed I needed something that was hydrating. Doesn’t crease in the lines and lasts all day. You just need a few dabs. Try not to apply so much under the eye cus I made that mistake the first time I applied. Less is more!

I got "influenced" into this one. It's not wonderful. Color matching is difficult on line and this is no exception. My mistake but I went a little too dark and it's got a lot of pink/peach in it when I wanted a more yellow based concealer. That's not the products fault, although the description could be a little better. The product itself is fine but it's not setting the world on fire. It's a decent size, it blends well but it's not significantly better than my Maybelline age rewind. This is a product to try if you can see it in person in a retail shop. It may work better for you but I don't think it's a good "roll the dice on-line" kind of product. It absolutely does not have the feel of skincare. It's concealer and that's it. Coverage is average and, again, Maybelline age rewind feels more moisturizing.

Exactly the kind of serum concealer I am looking for - lightweight, enough coverage, and serum nourishing.

I was struggling with my other concealer being very greasy under my eyes as an almost 40-year-old I definitely do not wanna walk around with a Kiki lined look I saw this concealer mentioned in a video for older women and I had to try it out. It has been a game changer it's a lot more forgiving than the typical modifying concealers I would use and I use it every day along with a good base foundation of other serums and a good hydrating face setting spray and it works great I would recommend!

Perfect coverage, natural finish, and completely lightweight. It blends beautifully, covers everything, and lasts for hours without creasing. Literally flawless skin in seconds. I'm obsessed! 😍