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🎯 Root cover-up that works as hard as you do—flawless, fast, and fuss-free.
COLOR WOW Root Cover Up is a professional-quality, water-resistant powder that instantly conceals grey roots and regrowth with a natural, multi-dimensional finish. Designed for color-treated hair, it fills thinning areas to create the appearance of thicker hair and lasts until your next shampoo. Available in six shades, this peroxide-free formula is easy to apply, mess-free, and perfect for busy professionals seeking quick, reliable root touch-ups.







| ASIN | B00X3P9ARS |
| Benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. |
| Best Sellers Rank | 2,883 in Beauty ( See Top 100 in Beauty ) 8 in Hair Mascaras |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Colour | Red |
| Container Type | Compact or small jar with integrated filter or brush |
| Country Of Origin | China |
| Customer Reviews | 4.2 out of 5 stars 1,061 Reviews |
| Global Trade Identification Number | 05060150185465 |
| Hair Color Permanence | Permanent |
| Hair Type | coloured |
| Hair type | coloured |
| Item Form | Powder |
| Item Highlight | Root touch-up powder, instant grey coverage, blends highlights, fuller-looking hairline, water-resistant, sweat resistant |
| Item Weight | 2.1 Grams |
| Item form | Powder |
| Manufacturer | COLOR WOW |
| Manufacturer Part Number | CW546 |
| Material Features | Peroxide Free |
| Material Type Free | Paraben-free, gluten-free, alcohol-free, peroxide free, ammonia free |
| Model Number | CW546 |
| Number of Items | 1 |
| Package information | Compact or small jar with integrated filter or brush |
| Product benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. Product benefits This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. See more |
| Recommended Uses For Product | salon |
| Unit Count | 2.1 gram |
A**S
Great root touch up for red hair
I took this with me when I went travelling to touch up my red roots, it was superb. Easy to apply and didn’t come off on anything. I now use it when I coming up to my hair appointment and I have grey roots. Compact and so easy to use.
R**D
The only one I'll buy
This might be more expensive than other brands, but this is the only one I've found which works without really feeling like my roots are caked. It covers grey well - but dab it on using the brush as opposed to brushing on. Good for thinning hair by making it appear thicker at the scalp. Good to use in between root dye appointments. Lasts until the next wash. This is the only one I'll buy now.
K**M
Great product
A product I never knew I needed in my life. Great for hiding roots between dying. Giving you a better hairline when you've got your hair up. Also acts a bit like dry shampoo but without the white cast. Feels like it'll last ages
M**S
Impressed so far. First time of buying ,so bit unsure yet. But will definitely be my standby if it continues as its started.
I was a sceptic. This product is quite expensive. I bought the red, my hair grows very quickly and I have a bad back ,making having roots done bit painful at the moment. It came when my daughter was here and I brushed a bit across she did say wow the grey is completely gone. I used it properly today as I washed my hair and even my husband is impressed. I'll have to see how long the box lasts ,I hope a long time as I'm impressed so far and normally wouldn't let my roots get so bad ,so eventually I hope too use less ,when my back is fixed and keep as a standby.
E**S
Great colour match and coverage
Just arrived and I’ve done a patch test and colour red matches perfect for my ginger (coloured) hair and gave good coverage. This will be perfect for my holiday to hide grey as regrowth comes through - can’t wait to use to see how it lasts
C**E
Disappointing
NOT RED! Just an ordinary brown.
A**R
Eventually covers
This takes a lot more covering than a much cheaper version I have previously used. Doesn't apply as quickly and easily as the videos would have you believe. Does the job eventually but can't give value for money given another product is about a third of the cost and easier to apply.
A**R
WOW!!!!
I never have the time to write reviews but this product is amazing. I am a hairdresser so very critical of quality etc. The colour is perfect for my copper hair. It is so quick and easy to use, doesn't come off on the pillow or clothes. Looks so natural and just perfect and will last forever so great value. There are cheaper products on the market , sprays that go everywhere but this is the best one to date. Buy it!!!
M**I
Contentissima
L'ho provato oggi per la prima volta e dire che sono entusiasta è dir poco. Motivo: 1. a differenza degli spray usati finora, con un percentuale di spreco notevole, WOW l'ho messo esattamente dove si incominciava a vedere la ricrescita bianca, senza finire su orecchini o vestiti; 2. colore perfetto e non era facile perché li ho tinti rosso rame (che si trova a fatica e la tonalità può differire con facilità); 3. l'ho messo anche sulla pelle chiara nella scriminatura, che ha coperto, dando una sensazione di chioma più folta; 4. mi sono bagnata con la pioggia imprevista: tornata a casa dopo qualche ora: colore PERFETTO. Ho letto tantissime descrizioni di prodotti e soprattutto recensioni; ero già abbastanza persuasa della qualità di WOW, ma ora posso aggiungere la conferma da parte mia, sono contentissima.
S**R
Bei blonden Haaren perfekt
qualitativ hochwertiges Produkt. Macht perfekt, was es soll
A**A
100% Recomendable
Es un producto fantático, cubre perfectamente mis raices cuando empiezan a salir las canas. Lo recomiendo 100%.
R**.
WOW is right
My hair is naturally auburn with a lot of sparkly white hairs. I dye it a bolder red, and I couldn’t get an appointment for awhile. I decided to try this to see if I could stretch my root touch ups. I’m surprised how well it works! I did not need to reapply it at all, as promised, it stayed put until I washed my hair. I think it gave a slight orange cast to my scalp at my part line, but it wasn’t very noticeable- I noticed it simply because I was examining my part line to see how well the product was lasting. It really blended perfectly and even camouflaged my sparkly white hairs.
V**D
Parfait.
je recherchais depuis longtemps un produit facile et rapide à appliquer et surtout qui couvre bien les repousses entre deux colorations : c'est chose faite ! mes cheveux sont colorés en roux et le coloris "red" convient parfaitement pour recouvrir mes racines cheveux blancs tout en s'accordant au reste de la chevelure. Le produit se pose en 2 minutes sur cheveux secs en tapotant un peu de poudre avec le pinceau sur les racines. pas d'effet "carton" comme certains mascaras pour cheveux, ou d' effet gras comme certains sticks. Le rendu est juste légèrement plus mat que le reste des cheveux mais c'est imperceptible. il n'est pas nécessaire d'en mettre beaucoup car vraiment couvrant. De plus, ce qui est appréciable, c'est que ça tient extrêmement bien. je n'ai pas encore testé sous la pluie mais la résistance à une séance sportive intensive est parfaite. inutile également d'en mettre tous les jours, ça tient jusqu'au shampoing suivant. Par contre, attention au moment de la pose car en cas de geste un peu large ou de dosage trop généreux, quelques grains de poudre peuvent voler et tacher les tissus fragiles. mieux vaut mettre une serviette sur les épaules, au cas ou. Le conditionnement compact est très pratique, la poudre n'est pas volatile et le pinceau double est bien adapté à l'usage, selon la zone à couvrir. Le produit est un peu cher mais comme il en faut peu pour une tenue prolongée, le rapport qualité /prix est très satisfaisant.
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