Does the colour go very dark? I am looking for a medium-dark brown colour? Can you make it lighter by leaving it on less time?

There is a lot of indigo content in this shade, so it does go fairly dark. But as l have a lot of greys, l find it works better than lighter shades as long as long as l leave it on long enough - the longer time the darker it goes - usually about 4 hours in my case. Hope this helps.

Is it safe to use over chemical highlights, i have a few dark golden ones in my brown hair, will it go orange or break?

Dear Aurelia,Thank you for your question.You will need to strand test, as bleach changes your hair structure, so it may mean the colour takes to your hair in an unpredictable way, or that it may go more brassy. It is impossible to predict how it will turn out really, the only way to know this is to strand test first.I hope that you have found this helpful.Kind Regards Rebecca

As my commercial dye grows out i will have a line of grey at temples. will the 'it's pure' natural dye cover the grey at temples?

A: It takes two applications to cover grey hair and it has to be left on for nearly three hours each time. So apply it and it will darken it a bit and then apply it again a few days later. I know this because I asked the manufacturers. I would advise you to contact them directly because they’re the experts. I have used this tint for about ten years because it’s brilliant. It keeps your hair glossy.

Hi. my hair is about 70% white. i’m just wondering what coverage i will get with this product. many thanks.

I used this, it will certainly cover the white. On me it came out quite dark and be aware it is permanent and does not wash out so I was left with a regrow this line for ages!

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It's Pure Organic Herbal Hair Dye in Henna Red 100g

It's Pure Organic Herbal Hair Dye in Henna Red 100g

Product ID: 48391332

Details

Brand
It's Pure
Colour
Henna Red
Hair type
All
Item form
Powder
Material Type Free
Gluten Free
Material feature
Organic

🌱100% Vegan, cruelty-free & gluten-free

🌿Certified Organic by Soil Association

🔥Permanent Henna Red with natural shine & volume

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R$329

Duties & taxes included

In stock

Sold byAmazon BrazilDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

🔥 Turn heads with a radiant, natural red that’s as unique as you are!

HEALTHY HAIR BOOST - Enhances shine and volume while restoring dry, damaged hair—ditch harsh chemicals!
PURE ORGANIC POWER - First Soil Association certified herbal hair dye for guilt-free, vibrant color.
TAILORED UNIQUE SHADES - Henna reacts with your natural hair for a one-of-a-kind, personalized red tone.
SENSITIVE SKIN FRIENDLY - Ideal for all skin types, especially those allergic to chemical dyes—no irritation, no compromise.
ETHICALLY SOURCED EXCELLENCE - Blended in the UK with fair trade, organic herbs from India for premium purity.

It's Pure Organic Herbal Hair Dye in Henna Red is a permanent, certified organic powder dye that delivers vibrant, natural red tones while nourishing and volumizing hair. Vegan, cruelty-free, and free from harsh chemicals like ammonia and PPD, it’s perfect for sensitive skin and all hair types. Made with ethically sourced herbs from fair trade farms, this UK-blended formula ensures a healthy, damage-free color experience that stands out in the organic hair care market.

Specifications

ASIN	B00R7S9UPO
ASIN	B00R7S9UPO
Benefits	Nourishing
Best Sellers Rank	1,527 in Beauty ( See Top 100 in Beauty ) 1 in Hair Hennas
Brand Name	It's Pure
Colour	Henna Red
Container Type	Bottle
Country Of Origin	United Kingdom
Country of origin	United Kingdom
Customer Reviews	3.9 3.9 out of 5 stars (2,209)
Customer reviews	3.9 3.9 out of 5 stars (2,209)
Full Cure Time	6 Hours
Hair Color Permanence	Permanent
Hair Type	All
Is discontinued by manufacturer	No
Item Form	Powder
Item model number	E0622
Manufacturer	It's Pure Organics
Manufacturer	It's Pure Organics
Manufacturer Part Number	E0622
Material Features	Organic
Material Type Free	Gluten Free
Model Number	E0622
Number of Items	1
Package Dimensions	14.7 x 7.1 x 5.7 cm; 130 g
Recommended Uses For Product	hair coloring, natural hair dyeing
Suitable Hair Colour	Red
Unit Count	100.0 gram

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