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Aveda Men Pure-Formance Grooming Clay is a premium, strong-hold hair clay offering a matte finish with a lightweight feel. Designed for all hair types, it provides flexible styling control without shine, made from 100% vegan ingredients and certified cruelty-free. Ideal for professionals seeking a polished yet natural look, this grooming essential is part of Aveda’s eco-conscious men’s hair care line.









| ASIN | B002CMLS0A |
| ASIN | B002CMLS0A |
| Benefits | Matte clay gives strong, pliable hold. |
| Best Sellers Rank | 4,635 in Beauty ( See Top 100 in Beauty ) 39 in Hair Styling Putty, Clay & Wax |
| Brand Name | Aveda |
| Country Of Origin | France |
| Country of origin | France |
| Customer Reviews | 4.6 4.6 out of 5 stars (1,734) |
| Customer reviews | 4.6 4.6 out of 5 stars (1,734) |
| Date First Available | 6 Dec. 2010 |
| Global Trade Identification Number | 00018084851036 |
| Hair Type | All |
| Is discontinued by manufacturer | Yes |
| Item Form | Cream |
| Item Volume | 75 Millilitres |
| Item Weight | 132 Grams |
| Item model number | 18084851036 |
| Liquid Volume | 75 Millilitres |
| Manufacturer | Aveda |
| Manufacturer | Aveda |
| Material Type Free | Dairy Free |
| Number of Items | 1 |
| Product Dimensions | 7.5 x 7.3 x 4.1 cm; 132 g |
| Scent Name | Vetiver |
| UPC | 018084851036 |
| Unit Count | 75.0 millilitre(s) |
E**L
Great product
A great hair product and a great price. Would definitely recommend as it washes out easily, styles well and is significantly more expensive elsewhere.
C**N
Great
Best hair product. Great hold and long lasting
R**S
Decent
Decent
V**Y
Smells divine!
Smells amazing. Light and lasts all day. I buy this on repeat
A**R
Very good cream
My husband loves it and bought another one
A**R
Great product however, quite expensive
I had been using a hair dust product for over 10-years however, was advised by a barber that this can dehydrate the scalp and accelerate hair loss. Therefore, I made the switch to clay. There are a lot of clay products on the market so, finding a good one is difficult. I have tried quite a few at this stage, trying to find one which is of good value and performs well over a whole day. Many failed, especially to the latter. This clay is good. It holds itself well throughout the work day, even with medium-length hair (but obviously has better hold the shorter the hair). I only knock off a star because I'm not sure it's great value, as a tub of this only tends to last me around 6-weeks, even with rationed applications (which leads to around >£150 per year).
M**N
Does what it says
Does the job goed product
C**O
Hubby loves it. Matt and smells amazing
My hubby won’t use anything else. Hairdresser used to sell it to him but easier and cheaper this way. Used it for 9 years or longer now. What more can I say
S**S
Nobody makes grooming clay like Aveda. I've tried every other brand. This is the only one that looks natural, real matte, doesn't get greasy overnight (the others do), and still looks as good the next morning as the first morning. It holds up to rain well without being stiff, which is pretty impressive. You can continually restyle without losing position, or being forced into one position. This is a fantastic product. Expensive, but you get what you pay for here.
R**O
Ormai sono un cliente aveda da quasi 20 anni da quando ho scoperto questo prodotto. Cera ottima per chi cerca un effetto super opaco e non piace l’effetto capelli lucenti. Più caro rispetto alla media ma se li vale tutti i soldi spesi.
D**S
Ótimo aroma, deixa o cabelo bem leve e macio mas sem tanta estrutura
M**S
Entre perturbateur endocriniens, polluants, allergènes et éléments irritant ce n’est pas la meilleure cire. Si vous souhaitez avoir des cheveux dans 20 ans je ne le recommanderai pas. Je me suis tourné vers quelque chose de plus naturel.
C**Y
Best hair clay I have used. Keeps my unruly hair in place. Flat finish and pleasant lemony scent. Not sticky either
Trustpilot
1 week ago
1 week ago