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Product Description COLOR WOW Root Cover Up in Dark Blonde instantly conceals greys and blends highlights, delivering soft, natural-looking coverage in seconds. Developed by beauty legends Gail Federici and John Frieda, this award-winning root touch up powder uses light-reflective pigments to mimic the tone and depth of salon-coloured hair — without dullness or stickiness. Ideal for toning down harsh regrowth and boosting brightness at the roots, this non-waxy, mineral-based powder adheres without residue and resists sweat, water, and humidity. The included dual-ended brush makes touch-ups clean and precise, wherever you are. Ingredients TALC, SYNTHETIC FLUORPHLOGOPITE, MICA, ZINC STEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, ALUMINUM STARCH OCTENYLSUCCINATE, PENTAERYTHRITYL, TETRAISOSTEARATE, ETHYLHEXYLGLYCERIN, ZEA MAYS (CORN) STARCH, PHENOXYETHANOL, KAOLIN, TRIETHOXYCAPRYLYLSILANE, POTASSIUM, SORBATE, TIN OXIDE, CI 77891 (TITANIUM DIOXIDE), CI 77492 (IRON OXIDES), CI 77491 (IRON OXIDES), CI 77499 (IRON OXIDES) Directions Apply to dry hair, load up small end of brush with powder, use free hand to pull hair flat and taut against head, press brush down firmly into roots starting from scalp and working out, do not use a sweeping motion, apply more powder as needed, to extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush. Review: WOW It works! - Great product, does what is says on the tin. A little expensive but it works! Review: Great touch up - Absolutely perfect if you have dark blonde hair and your roots are light grey/white. I’ll never be without it now the week before my hair appointment!
| ASIN | B07229BG2F |
| Benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. |
| Best Sellers Rank | 8,764 in Beauty ( See Top 100 in Beauty ) 22 in Hair Mascaras |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Colour | Dark Blonde |
| Container Type | Box |
| Country Of Origin | China |
| Customer Reviews | 3.9 out of 5 stars 4,224 Reviews |
| Global Trade Identification Number | 05060150185472 |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | Ageing |
| Hair type | Ageing |
| Item Form | Powder |
| Item Type Name | Powder Regrowth Cover |
| Item Weight | 2 Grams |
| Item form | Powder |
| Manufacturer | COLOR WOW |
| Manufacturer Part Number | CW547 |
| Material Features | Cruelty Free |
| Material Type Free | Ammonia Free |
| Model Number | CW547 |
| Number of Items | 1 |
| Package information | Box |
| Product benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. Product benefits This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. See more |
| Recommended Uses For Product | salon |
| Unit Count | 2.1 gram |
F**Y
WOW It works!
Great product, does what is says on the tin. A little expensive but it works!
L**E
Great touch up
Absolutely perfect if you have dark blonde hair and your roots are light grey/white. I’ll never be without it now the week before my hair appointment!
C**R
Useless on very light blonde with dark roots
This is useless product. I normally have very short hair that is bleached so due to lock down my roots are horrendous. I got lightest colour. Takes ages to apply. It does cover roots slightly but no where near enough! It’s not worth the faff for the coverage. AND it washes out so have to reapply everyday (as I wash hair everyday). I’m sure it works better on darker hair but mine went in the bin. Very disappointed. Waiting for hairdresser now!!
H**H
Good
I have used this product for years but I just had the mess it makes and how it crumbles after one use! It does hide roots but you need to use a lot of it in order to get colour onto the hair.
E**S
Great colour match and coverage
Just arrived and I’ve done a patch test and colour red matches perfect for my ginger (coloured) hair and gave good coverage. This will be perfect for my holiday to hide grey as regrowth comes through - can’t wait to use to see how it lasts
A**R
Root cover up
Good colour but I felt it didn't last after applying
J**E
Excellent
Excellent for covering grey roots or streaks
Z**W
Have reviewed this product before
This is an old favourite for me. I gave it five stars some years ago and it’s still my go to for a quick touch up. I am getting on now and do dye my hair regularly. I used to use this product to touch up roots if I noticed re growth before leaving the house. Very quick fix. I now use it to help me grow out my dyed hair. Letting your greys and silvers grow out can be quite a challenge. I have succumbed and re dyed twice! This product is helping to shade the really lighter areas that makes my hair look like it has lots of different shades. Helps me keep confidence in how I look.
Trustpilot
2 weeks ago
3 weeks ago