Sony XR-50X90S – 50 Inch - BRAVIA XR™ - Full Array LED – 4K Ultra HD – High Dynamic Range (HDR) – Smart TV (Google TV) – (2022 model) [Energy Class G] [Energy Class G]
Thumbnail 1Thumbnail 2Thumbnail 3Thumbnail 4Thumbnail 5Thumbnail 6Thumbnail 7Thumbnail 8Thumbnail 9Thumbnail 10Thumbnail 11Thumbnail 12Thumbnail 13Thumbnail 14Thumbnail 15Thumbnail 16Thumbnail 17

Sony XR-50X90S – 50 Inch - BRAVIA XR™ - Full Array LED – 4K Ultra HD – High Dynamic Range (HDR) – Smart TV (Google TV) – (2022 model) [Energy Class G] [Energy Class G]

4.6/5
Product ID: 448029738
Secure Transaction

Details

  • Screen size
    50 Inches
  • Brand
    Sony
  • Display technology
    LCD
  • Resolution
    4K
  • Refresh rate
    100 Hz
  • Special feature
    (function(f) {
HDMI 2.1 with Auto Low Latency Mode
🎯Cognitive Processor XR for lifelike visuals
🖥️50-inch immersive display

Description

🎬 Elevate your viewing game — see, hear, and play like never before!

  • ACOUSTIC MULTI AUDIO - Sound precisely placed to match on-screen action
  • GAMING READY HDMI 2 1 - Ultra-responsive gameplay with Auto Low Latency Mode & VRR
  • COGNITIVE PROCESSOR XR - Human-like picture and sound analysis for ultra-realistic content
  • GOOGLE TV BRAVIA CORE - Access 700,000+ titles and exclusive movie streaming built-in
  • IMMERSIVE 50 INCH FULL ARRAY LED - Maximized screen, minimized bezel for pure visual focus

The Sony XR-50X90S is a 50-inch 4K Ultra HD Full Array LED Smart TV featuring the advanced Cognitive Processor XR for unparalleled picture and sound realism. Designed with gamers in mind, it supports HDMI 2.1 with Auto Low Latency Mode and Variable Refresh Rate for smooth, responsive gameplay. Its minimalist bezel design maximizes screen immersion, while Acoustic Multi-Audio technology delivers precise sound placement. Powered by Google TV and including BRAVIA CORE streaming, it offers seamless access to over 700,000 movies and shows.

Large manufacture image 1Large manufacture image 2Large manufacture image 3Large manufacture image 4Large manufacture image 5

Reviews

4.6

All from verified purchases

A**R

super quality

Sony TVs are always the best and don't even think about buying other brands. Super quality!!!

C**N

High spec

This tv has a great spec vrr, Dolby , full array but be aware to get the best from it calibrate it, and sit front facing to it as side angles are not the best.

T**S

A bit disappointed

I wanted to stick with Sony having had them for 20 years. This model seemed to tick the right boxes. On the positive side the HD picture is excellent and fairly straightforward to set up. Niggles, the sound despite all the technology and good reviews is thin and lacks any oomph. Fortunately I play it through the hifi so that is ok now. After watching the HD / 4k picture, non HD looks very grainy and poor quality. Perhaps the jump in screen size, 40 to 50inches makes it more noticeable. So much for upscaling.Editing the channel list was a faff but got there eventually. I expected more , watched too much Ultra HD output in the TV outlets. What’s confusing is mention of the red ,green ,yellow ,blue coloured buttons in instructions that do not exist on the handset.

D**Y

Quality

The media could not be loaded. Amazing picture and sound. I don't feel the need for my sound bar nor sub woofer anymore. Perfect for the PS5.

J**M

Brilliant tv lookout for deals on these

Couldn’t afford the full OLED version of this tv but this for me is nearly as good and a bargain if you can bag a warehouse return (£599) full price was £799

I**I

Picture this

Waves of new screen technology come so frequently that I find it difficult to keep up with the jargon or whether (as with some skin products) it is there merely to baffle me with science.Full array LED is a step forward compared with my last television. Instead of pixels being lit from behind or to the side, each is self-illuminating. Comprehending how this is done is well beyond me but I can grasp the theory – more precise contrast. Another bit of jargon is that it allows localised dimming.Before I even opened the box I wanted to delve more into this latest technology and was rather worried to come across another jargon term – vignetting. According to some forums, full array architecture (regardless of manufacturer) is more prone to the corners of the screen being over dark. Further investigation revealed one individual who claimed that their full array television showed thin vertical lines when blue was displayed in density. I quickly disappeared down an anorak rabbit hole in which it seemed that picture quality had deteriorated since the days of the cathode ray tube. Maybe such commentary needs to be taken with a pinch of salt.Setting up the television was par for the course with me – I initially think I can make do without reading the set up instructions and then find I wasted time for the sake of not following a straightforward guide. There are various add on cost options available via Amazon to pay for unpacking, setting up, taking away previous set and wall mounting (if you supply the bracket). These may be useful if you dread any of these tasks.The looks of the television? To my eyes, the design of many brands has converged. This model looks stylish and up to date, but I don’t get obsessed. It doesn’t shout out when it is off, which is a good thing because I don’t want the room to be about the television. When it is on, it is the picture that counts.After all the talk on anorak forums, I was prepared for a picture quality that was back to the sixties. I tested the set on a few wildlife programmes, which offer a good way to measure a variety of colours and panning shots (the latter being a challenge for some older technology back a few years). I just couldn’t fault the quality. I swapped slightly obsessively a few times between my older television (same size) and the new candidate and thought I could detect a material improvement. It is difficult to judge without a blind control test when the standard of picture quality is so high with full HD. Intuitively it ‘felt’ as if it was more advanced but this could have been too much reading about self-illuminating pixels and the new car effect. In the interests of a decent review I bored several guinea pigs with a ‘which is better’ challenge, disguising everything but the picture. Five chose the new model and one ‘I am not sure’ guinea pig was subject to re-sits; eventually they pointed to the new model and asked if they could go now, please.Sound quality was fine for me without needing a sound bar. I guess it depends on the sound absorption of the room, distance from television, hearing and the type of programmes you watch. The sound only deteriorated marginally at full volume and felt immersive. Some may like a sound bar and I suppose if you have a dedicated television room you might want to go the whole hog and have surround sound speakers. I tried out a few music tracks and compared with a Bose unit and my eyes shut. The Bose delivered a purer note at higher frequencies and deep base but it is a sound dedicated piece of kit. I thought this model’s sound was plenty good enough for all but those who have an extremely good ear and they probably don’t use a television to listen to music, or channel sound through their hi-fi anyway.The speed of switching between functions and apps seemed faster than my existing television and there was no particular delay. If I want to watch something on Netflix, I do not get impatient for the sake of a millisecond and I am in awe of the sheer processing ability of even lower end televisions.All round? A very pleasing, higher end, up to date appearance, fast model offering the latest picture technology and good sound. I find it difficult to perceive how the experience could be improved upon. But then I thought that each time I compared an up to date model with one I had been watching for a few years. Maybe in a decade what is the cutting edge now will seem old hat, but it feels that it would be difficult to improve by an order of magnitude from here. A quality item and I cannot identify any shortcomings.

V**R

Amazing Picture Great Size Lovely features

TV looks stunning even before you switch it on, Seems to be constructed with top grade materials. Very thin screen, unobtrusive stand giving an elegant look, love the cable management feature. The clarity of the screen and the fact that it can be viewed from all angles without loss of image intensity is a real boon.Setting up took us about 20-30 minutes as I did not quite understand the terminology used, I think it’s definitely a two-person job. it was just trial and error until I found a reasonable setting. I am still not sure I have the best available setting, Still trying to master the new controls and settings. Another gripe is that the size of remote control very long in length and thin in width, not very easy to tell which Side should face the screen in the dark.The sound quality seemed to have a mid range peak, making voices sound a little bit harsh and nasal. This was corrected by adjusting the equaliser settings, so I feel this is now acceptable, but would expect better from Sony.Access to all ports at the rear are covered by a removable plastic cover that was not extremely easy to fit. The USB side ports seem a bit slow. As an example, it took over 20mins to load up 165GB of Photos & Videos from my external HDD drive. Other than all the above I think it is a great compact TV plenty of connectivity for casting phones & Pads.

Common Questions

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Khalid Z.

Great experience from order to delivery. Highly recommended!

1 week ago

Anita G.

Good experience, but the tracking updates could be better.

2 months ago

Shop Global, Save with Desertcart
Value for Money
Competitive prices on a vast range of products
Shop Globally
Serving over 300 million shoppers across more than 200 countries
Enhanced Protection
Trusted payment options loved by worldwide shoppers
Customer Assurance
Trusted payment options loved by worldwide shoppers.
Desertcart App
Shop on the go, anytime, anywhere.

Currently out of stock

Brazilstore

Sorry, this item from our Brazil store is out of stock. We're restocking soon—check back or contact support for similar products.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Anjali K.

The product quality is outstanding. Exactly what I needed for my work.

1 month ago

Farhan Q.

The delivery time was excellent, and the packaging was secure.

2 months ago

Sony Xr 50x90s 50 Inch Bravia Xr Full Array Led | Desertcart Brazil