Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Robin Landa's book "Strategic Creativity" provides insights into how a designer solves problems and develops visual solutions. Using brainstorming prompts, design strategy examples, and professional campaigns, Prof. Landa demonstrates how designers strategically use creative thinking to meet organizations' needs. This book differs from her 20+ advertising and design books because it speaks to business professionals. Prof. Landa provides a path for them to understand the creative process and guides them on how to explain the origin and meaning of their agency's campaign. This book is a must-read for designers who want to add creative thinking tools to their repertoire and for CEOs, COOs, CMOs, and anyone else in a company who wants to understand the value of creative campaigns in the overall success of their organizations.

As I continue my work journey in the design field, I find myself coming across challenges to persuade clients to adopt new ideas. It's not always about creating, but strategic creativity. Robin Landa's book Strategic Creativity is a well-worth read to understand that creativity is not just for artists or designers. Anyone can use creative thinking to help push the boundaries of one fixed solution for any business. I highly recommend it to anyone that wants the edge of modern-day marketing and to those who want a broader understanding of the creative department.

Content rich, this book generously shares enough insightful, intelligent, and inspiring information that it could easily have been two books, no wait, three books. Worth several reads.

I dove into Robin Landa’s latest book looking for a toolkit, what I got was an ethos. It’s not unusual for creatives to espouse the value of humanism but Landa pushes and interrogates the discipline, exploring compassion as a brand value and empathy as a creative superpower. Strategic Creativity is loaded with insights. It's about finding inspiration, effective communication and forging the meaningful connections that are essential to great design and compelling brand storytelling. Landa has crafted an essential guidebook for data mining the zeitgeist and translating the moment into actionable strategy. Along this journey I was reminded that “quality is a habit” and great work is “reflective, iterative and intentional.” Bravo! Encore? 👏🏾👏🏾

I have a library of design books focused on graphic design, branding, design management, and business. Robin Landa’s book, Strategic Creativity, is truly a new highlight in the collection. Strategic Creativity is a go-to guide that provides tactical steps to achieving greatness in branding and design. It’s a valuable resource for designers, educators, marketers, executives — everyone involved in creating, building, and marketing a brand. The book provides insights into working with creative teams and it helps business professionals understand and access the creative process. With practical information in every chapter, my pages are already covered with highlights and stickies!

Strategic Creativity is one of those books that no matter where you open it, you’ll find creative insights that you can use in your everyday. I found myself making notes throughout the entire read. Robin’s writing and way of storytelling are engaging and easy to follow. It all just makes sense and will have you asking yourself, as well as others, all the right questions. It’s an ace in your back pocket when dealing with creative teams. Strategic Creativity will have you zeroing in on the 'WHY' and should be in every execs toolbox.

Robin Landa was able to demonstrate just how important it is for a brand to own who they truly are, create content that is new but shows that they took time to learn about their market, and understand that people grow and evolve which means a brand has to grow as well. Even as a designer, I find this book to be extremely valuable because I can contribute to the growth of a company more than just making something look good. This book is just fascinating.

Who better to serve as your guide through Strategic Creativity than Robin Landa? The author of well over a dozen design text books that are required reading in the classroom, Landa brings a new perspective to an entirely new audience, anyone and everyone who seeks mastery in a creative field. Jam-packed with insight and encouragement, Landa’s latest is a must have guide for personal growth and success in a competitive field. Highly recommended.