20 Vol

I’ve used quite a few bleach and peroxide products over the years, but Jerome Russell Bblonde Maximum Lift Cream Peroxide is hands down one of the best I’ve tried. It really lives up to the hype! 💛 Powerful lift: It easily lightens my medium brown hair by several shades without leaving it brassy or patchy. It gives a clean, bright blonde result that looks like I’ve just stepped out of a salon. 💛 Gentle formula: Even though it’s strong (30 Vol), it doesn’t fry or overly dry my hair like some other brands do. I think the added avocado oil really helps keep it soft and manageable after bleaching. 💛 Easy to use: The consistency is smooth and mixes perfectly with the bleach powder. It applies evenly and doesn’t drip — ideal for at-home use. 💛 Trusted brand: Jerome Russell has been around for decades for a reason. The quality and results speak for themselves, and I love that you can get professional-level results without the salon price tag. If you’re looking to go lighter, refresh your blonde, or do a full bleach before toning, this is a must-have product. I’ll definitely keep repurchasing — my go-to for reliable, beautiful blonde results every time! 5 stars – brilliant lift, soft hair, and salon-worthy shine!

Great price top quality 5 star and delivery

Excellent used with the sachets of bleach powder it is great value and very effective

Perfect bleach lift.

So after watching a LOT of videos and seeing all those horrible hair fails I decided to take the plunge and brought the bleach powder and this 20% vol in the past I always used 30 or 40 so this was new to me. I had dyed black hair, under that was blached hair that had been dyed green then red so I had no idea what colour to expect. I found it liften pretty quick the black was gone in half an hour, no damage yet so went again and this time I added a little too much bleach powder so the orange went to pale yellow with first signs of damage, I had hair breaking off at the ends so cut some length off to help. I looked at my pale yellow and took my chances & went hot hot pink & yay it took!!!!! It has been a few weeks now and my hair feels repaired and the pink is holding up. I am getting black roots which is OK as the rest of my hair is black. I was pretty impressed with this. Few weeks later husband wanted to go ice white eek! He is pretty much grey but it is dark so instead of pure bleaching this time I did bleach baths on his virgin hair, it took FIVE baths but he now has white hair!!!!!!!! He loves it I am still unsure but he has no damage at all. Pretty good product at great price. Always remember low and slow to mostly avoid hair damage.

Good quality item at a great price.

Used for years, best product for bleaching hair that i've used

actually worked way better then i thought it would since i have over years worth of different coloured dye build up in my hair , the 2nd photo was my previous hair colour(purply/red which was vibrant that’s just bad lighting) and it managed to get it to the colour in the 1st photo in only one round of bleach , i definitely recommend buying more then you think you’ll need (i bought 2 boxes and 3 cream peroxide things but definitely needed more to fully coat my whole head!! ) overall really good , defo recommend even though i did have stringy jelly like hair (fixed by thoroughly washing my hair with shampoos and all) and it has been left quite rough however since then ive been putting serums and that on and its gone back to normal texture and i did do a toner on this a few days afterwards as i obvisouly didn’t want the yellow tones i was left with !

Good product！！！！

Ottimo prodotto

It does the job!!

I have used better products then this. Won't buy it again.

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