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💁♀️ Elevate your curls, own the room—shine and stretch that lasts all day!
As I Am Curling Jelly is a premium 8-ounce styling gel designed for kinky, curly, and wavy hair types. It offers 72% curl retention after 5 hours in high humidity, delivers shiny, frizz-free curls, and enhances curl stretch while reducing shrinkage. Paraben-free and perfect for wash & go styling, it keeps curls defined, healthy, and effortlessly polished.






| ASIN | B007IVW5M0 |
| Best Sellers Rank | #16,519 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #215 in Hair Styling Gels |
| Brand Name | As I Am |
| Customer Reviews | 4.5 out of 5 stars 6,855 Reviews |
| Global Trade Identification Number | 00858380002066 |
| Hair Type | Kinky-Curly-Wavy |
| Item Form | Gel |
| Item Volume | 236.5 ml |
| Item Weight | 8 ounces |
| Liquid Volume | 236.5 ml |
| Manufacturer | As I Am |
| Material Type Free | Paraben Free |
| Number of Items | 1 |
| Product Benefits | Frizz Control |
| Scent | Clean Scent |
| Scent Name | Clean Scent |
| UPC | 885215344244 791769487460 885829281669 885650170705 885670296119 885310328194 698798582497 887156479467 884904388132 858380002066 |
| Unit Count | 8 Ounce |
C**0
Quality hair products
This is the second As I Am product I have purchased and an surprisingly happy with it. I have always believed a gel needs to form a hard cast in order for the curl to hold. When I used this product and the gel did not form a cast, I was expecting to have to redo my hair the next morning. Well, I'm on day three and my curls are perfect and soft! Another reviewer had stated this gel was watery. It is not as thick as the Curlsmith in Shower Hair Fixer, but I have to admit my hair looks fabulous and has never been softer. I like the fact it is in a jar and doesn't need to be squeezed from a tube. I have also purchased As I Am shampoo, conditioner and Castor Oil water spray, but I have not used them yet. I have used the cowash and it's the best I've used by far. I think I will be replacing my Curlsmith products as they run out with As I Am. What a find!
C**Y
WORKS LIKE CRAZY!
I was using MopTop for the longest time, but their price kept jumping, so I tried this. IT'S DIVINE! Not as sticky as Moptop, and does a great job of creating curls in my naturally wavy hair. I love it. I first run California Naturals conditioner through my long hair--just a quarter size in my palm--then a good silver dollar size amount of As I Am, and tit works like a charm! LOVE THIS STUFF! And, it's priced well for long hair, since I go through one of these a month.
J**B
Great for bring out the curls.
I have long medium curly fine hair. I have been using this hair product for many years. It plumps up my curls, it is not crunchy, my hair still feels soft. It is reasonably priced.
K**E
Good for soft, defined curls. A little tricky for fine hair.
I like this a lot, it's a really effective curl definer, but it's a little tricky for fine curls. It's a sort of syrupy consistency, which makes it a bit hard to use out of the tub. I think a pump bottle would be way better. You do need quite a bit, but it's also easy to overdo for my hair type. When I get it right, I have bouncy, defined curls. If I overdo it, my hair comes out with strongly defined curls but a slightly tacky feeling. For fine curly hair, putting this on dripping wet hair with a generous hand works best. The curls hold up for day but go flat if you sleep on them, bit you can plump them back up the next morning with spray products from the same brand or even just water in a spray bottle. (Oh, and it has barely any scent, which I love.)
L**A
Awesome defining jelly
I love As I Am products. They always smell good, feel good (no hard or sticky residue) helps my curls feel hydrated and defined. My hair is 4b/4c, daughters has 3c/4a and son has 2c hair, it does well with all of our textures ! I will say the jelly is just that, very liquid and can get messy becareful not to knock over the container. I recommend their leave ins, shampoos, conditioners, oils and cowashes too. The only thing I havent tried is the double butter cream but that's next on my list.
U**D
It works
Works for my curls. I add it to my hair after it’s dry
L**Z
It's a good product, but....
It seems like a good product, but I don't like the jar they put it in. When I received it, part of it had come out into the box, so it was only 2/3's full! It would be better if they put it into a tube, so you don't have to reach into it & get it under your nails. This is too expensive to lose some of it from leakage.
A**R
Make sure the hair is clean, not too early
I use this product between washing. It makes my curl snap back.
A**E
Super !
C’est mon gel préférée 😍! Super nourrissant (il ne faut pas en mettre trop sinon cheveux poisseux), il ne durcit pas les cheveux, belles définition de boucles qu’on a déjà naturellement, les assèches pas. Top ! Je l’avais acheté la première fois dans le magasin Colorful Black sur Paris, ça a été un coup de cœur depuis je le rachète tout le temps avec la lotion hydratante. J’aime beaucoup la marque AS I Am, ils font de super produits.
J**D
Génial et super odeur
J’ai acheté ce produit qu’une copine m’a conseillé je ne regrette absolument pas l’odeur est genial la texture top et elle fait parfaitement son taf boucle bien definies cette gelée c’est un véritable plaisir à l’utiliSation je suis deja a plus de la moitié du pot je pense vite le recommander
M**A
Lovely curls
Amazing for bringing out the curls and setting them for the day. Lovely product
S**R
Makes my hair so soft with soft curls
My naturally- sometimes frizzy!! hair loves this stuff. It allows me to dry my hair naturally and leaves it so soft. I've learnt to embrace those curls.
C**N
Excellent produit pour coiffer cheveux frisés
Cette gelée es un excellent produit pour coiffer les cheveux frisés et très crépus
Trustpilot
1 month ago
2 weeks ago