NYX Professional Makeup Thick It. Stick It! Brow Mascara, Cool Ash Brown

I tried a cheaper brow gel because I thought it might work just as well as the NYX one I normally use. It didn’t. The colour went on uneven, the texture felt thin, and instead of making my brows look thicker, it just made them look messy and a bit sad. It didn’t hold through the day either — by lunchtime it had already started to fade and smudge.The NYX gel has always given me steady colour, proper thickness, and a finish that actually stays put. The cheaper version felt like a weak imitation, like it was trying its best but didn’t have the strength to do the job. My brows deserve better than that.So yes, lesson learned. I’m sticking with NYX. It’s the only one that makes my brows look full, tidy, and not like I’ve been dragged through a hedge by a mischievous woodland creature.

Love this. Can build up - really adds thickness to my eyebrows. They are actually really transformed with this product and the result is very effective and just what I was looking for. I use this every day and it hasn't dried out like some similar products and lasts ages. I find it really easy to apply. It's the only makeup I wear consistently every day along with a coloured lip balm. Lasts all day in the heat too and when I'm at the gym. Excellent!

Love this product. Best shade I've found too.

Very good! I think it’s even better than the more expensive Benefit one. I am converted.

I’ve used the NYX Professional Makeup Thick It. Stick It! Brow before and loved it, so I bought it again. However, this time I’m a bit less impressed. While it still provides decent coverage and holds up well throughout the day, it doesn't seem to have the same staying power or finish as I remembered. It's still a good product, but I might look for something else next time.

Back in the 90's, along with thousands of other young women, I plucked my eyebrows to near non-existence. It's something I wish I could go back in time and tell my younger self NOT to do because I wholeheartedly regret it. The difference in the picture is subtle (one eyebrow has the brow mascara on and the other doesn't). I don't want huge, bushy eyebrows, just something a bit fuller than what I left myself with all those years ago. I went over the surface of my eyebrow, very lightly, a couple of times. I previously watched video reviews on TikTok and other people apply it more aggressively and get much bushier results. It's all down to personal preference but the opportunity for super thick eyebrows is there if that's what you want to do. Overall, I'm really pleased with it. I bought the brunette colour and it matches my natural eyebrow hair colour perfectly and looks really natural when applied. I literally got this an hour before leaving the review so can't yet comment on how long it lasts or how well it stands up to getting rained on. If I remember, I'll update my review.

This gives you ombre eyebrows great if your hairs are thin. My brows stayed in place as the gel is really thick and I didn't need 2 coats

I thought I give the "NYX Professional Makeup Thick It. Stick It! Brow Mascara" a try because the colour of my eye brows is now much lighter than it used to be. I tried other stuff but that didn't last long, plus it smeared. But the "NYX Professional Makeup Thick It. Stick It! Brow Mascara" is actually awesome. Not only do my eye brows darker like they used to, it also does not come off even if you rub over your eye brows for whatever reason. When I apply it I do it in 2 stages. First I brush over the brows with the applicator brush. The hair of my brows go all over the place & the "NYX Professional Makeup Thick It. Stick It! Brow Mascara" gets on the skin at that stage, but that's ok. Then I wait a minute or 2 before applying it again & while doing so I use the brush to get the brows back into shape. After that I use a wet wipe around my brows to wipe off the Brow Mascara that got on the skin & once the excess Brow Mascara is wiped off I continue with applying the rest of my make-up. I'm really happy I found this & can only recommend it

Very pleased with product. Fills in lack of hair on my brows. Nice variety of colours, textured. NYX products not tested on animals.

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This goes on easily, stays on all day, does not smudge, it’s easy to remove, and the colours are very nice. What’s not to love?