SNOW Extra Strength Teeth Whitening Toothpaste Nano-Hydroxyapatite - 3.4 oz | Nano-hydroxyapatite xylitol and coconut oil, helps visibly lift surface stains, fluoride free, SLS free, Peppermint

My mouth is sensitive. Not my teeth -- my mouth. Might be TMI, but my mouth used to be plagued with raw sores due to certain common ingredients. When I switched to toothpaste without those, I had an immediate about-face, but I HATED the strong taste! Since I've found Snow Toothpaste, I feel like I've found the absolutely PERFECT toothpaste for me. It's completely free of the things I don't want (including fluoride), has a pleasant minty flavor that isn't overpowering, PLUS it whitens my teeth nicely. All that, and it also has Nanohydroxyapatite... Who could ask for anything more? Not me! But wait there's more -- it's cruelty-free as well.

Works great with Snow LED toothbrush.

I like the product itself. It seems to maintain teeth-whitening. But I hate lies about it. The pictures are different and it continues to mention hydroxide as a whitening agent although there is literally NONE on the box INCI mentioned. Neither here in pictures or on the physical box I received. It was one of the reasons I purchased the paste snd I was literally lied about.

I gave four stars because it can make my teeth sensitive. Also, once you do achieve whiter teeth, I had the yo-yo effect. Miss one brushing of the two and yellow started to return. Plus, mine never got the white I wanted. It took10 days of consistent use of Snow and my regular toothpaste which is Sensodyne Repair plus whitening to see results. The Sensodyne never whitened my teeth. It does help to retain the enamel which is still very apparent. I know this review is about Snow, but I think you also should know the toothpaste I used with it, as I think it matters. I had used a similar product that you use the same as Snow and it did nothing, plus Snow is less expensive For me, Snow works. I would like to add that I kept brushing my teeth even after I think the toothpaste was gone from my mouth. I would rinse my SOFT brush (really important don’t use a hard brush it could damage your gums) and continued over all my teeth again and again until no brown spit came out of my mouth. This was the only way I got the whitening of my teeth. BUT, Follow Snow’s instructions. I am just telling you how I finally got it to work for me. If anything happens to your teeth, gums or mouth due to my telling you how I got my teeth white, I am not to blame as I told anyone who reads this to follow Snows directions, not mine. My info is just that information, you are responsible for what you do. Again, follow the directions on the box or tube of Snow

I have used this brand of toothpaste for years! Purchased it from Amazon due to the company website had sold out for a while and I ran out, still the same great product. Have seen amazing whiting results, even my dentist comments on the color of my teeth. I do not experience any sensitivity while using this product either.

Colgate Optic works better. This did nothing after 2-3 weeks, used it 2-3x a day.

I have used one time. Only one time. The result was stunning. I am looking forward to seeing after a few more brushings. Since it is a strong whitening agent, i only brushed the front with electric toothbrush, for 1.5 minutes, facing downward so no chance of swallowing. Rinsed very well. These pics were taken three minutes apart, same lighting. Pretty amazing difference. Addendum: I checked with my dentist—he said it was safe to use and actually good for teeth. (It has also doubled in price since my first purchase 4 months ago).

The original toothpaste in the blue tube was much better for my sensitive teeth and gave me better results overall. Since switching to the newer formula, I've noticed increased tooth sensitivity. If the original blue tube were still available, I would absolutely continue buying and using it. I hope SNOW considers bringing it back for customers with sensitive teeth.

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Better to do a proper whitening and use it to maintain it.