Design for Motion: Fundamentals and Techniques of Motion Design

An incredible insight for anyone looking to get into this amazing industry! Great advice from top designers from various studios/disciplines. Don't expect this to teach you how to make anything in any software, it's more about the process and focuses more on the design side of things over animation. After all it is the design that drives the animation, fail to make a great design and it doesn't matter how nice the animation is.Lots of insider tips for those looking to break into the industry on how to approach work and what they look for when hiring new talent.I'm sure there is plenty for someone with more expe too but this review is from a student's perspective.

This was bought as a gift .The person who received this book said it was the best book she had been given and was just what she wanted

A capa mole é bem ruinzinha. As bordinhas já estão virando e desfazendo.O livro é bem pesado e o conteúdo é excelente.

Me llegó en buenas condiciones, lamentablemente es un libro que no está traducido al español, solo viene en inglés (al menos cuando lo compré así fue) pero en entrega y cuidado del producto todo bien cuando me lo trajeron ,todo bien.

I was so excited to finally order this book and receive it in the mail until I opened the package.The book contents are great but the book came with a big fold in multiple pages...

Per chi è appassionato di motion design questo è un libro molto utile che riporta moltissime esperienze di svariati addetti ai lavori. Il libro è arricchito da molte illustrazioni interessanti.

Design for Motion is not a step by step how to but rather a practical look at the Motion Design is done from the ground up. It talks about how to look at animation and the process of creating a motion design piece. It shows you how important the process is from the beginning and that the framework needed to take that idea through the steps of creating a professional work. The ideas of mood boards and style frames and the initial brain storming that is the foundation of any great work.It shows you how to create these style frames and boards in order to develop a concept through story telling in order to convey whatever message it is you need to tell. In short, it's a book about being a professional motion designer in the grand scheme of things rather than a youtube tutorial on how to make a cool specific thing. A must have for any creative involved in motion design.