

✨ Unlock your hair’s full potential with keratin-powered shine!
It's a 10 Haircare Miracle Leave-In Potion Plus Keratin is a 3 fl. oz. leave-in treatment designed to protect, strengthen, and hydrate hair. Featuring keratin amino acids, hydrolyzed keratin, sweet almond oil, and Chinese tea leaf, it shields hair from heat styling damage, locks in moisture, controls frizz, and restores smoothness for both straight and curly hair types.












| ASIN | B009B7E450 |
| Best Sellers Rank | #42,998 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #546 in Hair Sprays |
| Customer Reviews | 4.5 4.5 out of 5 stars (1,377) |
| Is Discontinued By Manufacturer | No |
| Item model number | 885537593900 |
| Manufacturer | It's A 10 |
| Product Dimensions | 1.5 x 1.75 x 6.5 inches; 3.41 ounces |
| UPC | 898571000488 |
H**L
Great product
Excellent product! I have somewhat fragile hair since chemo and this product does a great job of strengthening and protecting what hair I have left. I love all their products
M**E
Such a useful product!
Great product! Arrived intact Product applied to damp hair and gently squeezed hair. Allow to dry and that is all!
M**W
Love love love this stuff
I have tried so many leave-in products and nothing compares to this. It makes brushing through knots so easy. My hair feels soft, shiny, and smooth without feeling greasy or weighed down. I cannot believe how well this works. It is officially a staple in my routine and I’m forever an “it’s a 10” girl.
A**M
Great for literally ANY hair type
This is for all the products in general of Its a 10. I use the keratin ones. the shampoo, conditioner and then this product which is the leave in potion. very similar to the leave in spray but I like the cream vs spray b/c of delivery. I feel I can control the distribution of the product better in cream form instead of spraying all over and this is a styling and heat protector vs just a leave in conditioner. I have naturally straight hair and this line works great. howEVER, I live in Florida where the humidity is simply awful so even having straight hair, just normal blow drying creates a "bed head" type look for me that is not smooth. I do have fairly healthy hair so don't have any hideous before pictures but I will say, that, as the years have gone by, my hair does not look as smooth and nice as in my younger days. (I'm almost 40 yrs old) so as you can see by the picture, this is pretty darn good product. This is after just blow drying. NO flat iron. I repeat NO flat iron. If I do want to use the flat iron on day 2 or 3 after washing/drying, I then use the its a 10 miracle serum which is a clear, slick type product. I use that on dry hair just a tiny bit so the hair/ends slide through the flat iron and creates shine. that product says "creates slip" and that is good for the flat iron use. but this picture is just blow drying. I have lots of hair but it's fine in nature so using any type of product risks looking really oily very quickly and this does not create oily issues and I still can get a few days out of the wash (as we all know its best not to wash every day). Also I wish to mention that my African-American friends use this product and also get great results...both keeping their hair curly and when wearing it straight. For it to work on ALL types of hair is pretty awesome in my opinion! so I give a thumbs up
J**L
GREAT PRODUCT
i love it.
A**R
Always good “It’s a 10”
Loved this line of products. A bit costly but love using it in my hair. I am black woman with relaxed hair & I love how it makes my hair feel. Ease to use, detangkes hair easily. Amazing smell. However not happy with the new nozzle, makes product stick when pumping out.
P**Y
Made my hair feel dry.
Must be the biotin but after drying it made my hair feel dry.
J**C
It's a 10 Keratin
I have coarse, dry hair. Applying one pump's worth of this into damp hair and leaving it in makes my hair silky smooth and manageable. I can "comb" it with just my fingers. Although it loses a little bit of its softness after sleeping on it, my hair is still soft and needs little more than running a comb through it. I only wish there was more of it for the money.
A**K
I had to do a big chop 10 weeks ago as I'm growing out years of over-processed, bleached and over-dyed hair. I have not had natural virgin hair since 2014. I have fine hair, and I use this for the boost of keratin with Pureology Color Fanatic Hair Leave in Treatment Spray on the few inches of bleached hair on the ends left (always after washing, and on most other non-wash days for moisture boost). I've only once used an olaplex treatment, and once a week use Shea Butter Deep Conditioning castor oil mask. My hair went from growing 1/2 every month TO TWO INCHES AND A BIT IN 10 WEEKS. I can't say its solely due to this product but its part of the team and I love it! For super processed/damaged hair I recommend sealing the leave-in with Moroccan oil. For coarse and dry hair just avoid the roots. For those with non-chemical damaged hair (especially fine texture), I have 7ish inches of fresh hair (I have an ombre of over bleached to over-dyed to virgin roots lol) and I recommend using only a small amount of the leave-in only on the ends otherwise your hair will become an oil slick after one day.
M**M
I have fine, frizzy and wavy hai. And I have never liked my hair the way it looks naturally so I would always use heating tools to tame my hair and make it look presentable. The frizz would make it difficult for me to like my hair the way it looked naturally. This product has managed to make me like my hair the way it is without styling it because it makes that much more manageable by taming the frizzy hair so well.
M**A
It is really a life saver for my hair in humid weather. Nothing worked like it, except Brasilian keratin treatment, but It's a 10 is of course much easier to apply and cheaper. Probably contains less harmful ingredients too but I am not an expert on that. Even if it is bad, I love it :)
J**N
Easy to use, I do need to use 2 pumps, but I have a lot of hair. Smooths beautifully. I haven't needed to blow dry and straighten my hair to remove frizz, which is amazing to me. My hair air dries without frizz, just soft, beautiful waves.
K**L
I have tried many high end products for my hair, ranging from olaplex to chi and this is the best product out of anything ive used. it leaves ur hair silky, Smooth and smells amazing. My hair is up to my waist, and is naturally wavy and thick. Make sure u dont use too much otherwise it will leave your hair greasy. its great for split ends. totally recommend. Bottle should last me up to 2 months.
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2 weeks ago
5 days ago