Its A 10 Potion 10 Miracle Styling Potion, 4.5 Ounce

Been using this product for 10 years and it never disappoints. It makes my curls soft, bouncy, and defined while keeping frizz down. Not heavy or greasy at all. Always a repurchase!

This is the perfect lotion for clean, shiny and manageable hair.

Great all in one hair product for smoothness, heath protection. It’s not too gave for fine/med hair.

Wonderful product.

I have never been one to use a lot of styling products on my hair but wanted to help reduce the frizz from humidity. This worked amazingly! Not greasy, smells good and left a slick look. Will buy again.

If I would say "It's an 8.5" rather than a 10, but I do like this cream well enough in conjunction with my heavy duty rinse-out conditioner. I have fine but thickish, straight hair that has been bleached and dyed for over a year to remove 15 years of black hair dye. I was looking for a detangler and something to fight the minor frizz and dryness resulting from my hair color adventures and while this isn't a miracle cure it detangles well, keeps my hair fairly smooth, and smells good. It cuts down my drying time a surprising amount. I found the suggested dime size is a little too much so I use a pea sized amount which doesn't make my hair greasy (it doesn't seem like much but after applying you can tell the difference). I wash my hair every other day and this does not make it look greasy the second day. For the price I may purchase this cream again if I don't find something more reparative in the meantime.

I love these “It’s a 10” products. Leaves my hair looking and feeling great.

This potion should be put on before you use the blow dryer. If you have frizzy or curly hair that you like to style this is the best product to use. I use it with the leave in conditioner spray also made by it’s a 10 brand. I make sure I never run out of it. Highly recommend it.

Gives just enough moisture to tame frizz and smells nice. I would repurchase in the future.

Love it