100% PURE Water Foundation Full Coverage Hydrating Makeup, Light Dewy Finish, Moisturizing Concealer for Normal to Dry Skin, Fruit Pigment Color Neutral 4.0 w/Peachy Undertones for Tan Skin - 1 Fl Oz

I love how this feels on my face, I just wish they had lighter shades.

I was concerned with the shade, as it’s lighter than I was planning to order. But the next one up was reportedly very pink and I didn’t want that either. This one is perfect for my lighter tones. I have fairer skin, but not pale. My natural hair color is dark blonde.This foundation has also helped a lot with the small pimples my other store bought foundation seemed to be making worse. It’s been a little over a week, and the pimples have faded a lot. It stays on all day for me and I have no complaints. I will definitely order again.

I like that this foundation is 100% pure but does not cover completely spots in my face. Do like the smell and not sticky.

Every time I wear this foundation people think I don't have on any makeup, it blends in perfectly. Personally I like a light application where my "flaws" still show it just gives my skin a more even tone, however I could apply it heavier for more coverage if I wanted (which I don't). Everyone compliments my "skin" when I wear it and says I look like I'm glowing and radiant and asks me what I'm doing to my skin. I also like that its a little more healthier and pigmented with fruit. I like the names of the colors as well, many brands use terms like "neutral" which the meaning of "neutral" depends on each skin color or they use "fair" which means beautiful and everyone's skin color is beautiful. I like that they appear to name their colors with diversity in mind.

This is their lightest “cool” shade Cool 1.0… It is indeed very pink, but not at all fair like the box says. Typically I don’t even wear the lightest shade of foundation either. So yeah, unless you’re this shade or darker I would avoid.

I've never found a foundation that I've really liked a lot but this one does do it for me. That's why I'm writing a review. Coverage is good and color look dark when I got it but perfect when I put it on.

Love the ingredients. BUT it has a matte, not dewy finish. I also found it was not creamy enough and settled in my fine lines more than other foundations.

This is my first time at an organic foundation. I’ve used MAC and MaryKay before. This is the best foundation I’ve ever used! It has a dewy look but not oily- which conceals fine lines. It makes your skin feel moist but it’s not slippery. With natural pigments it seems harder to find exact shade while choosing- and supply is limited. I started with neutral 3.0 which was a tad dark for winter - so then I ordered cool 2.0. All colors seem to adjust to your skin. I could use either color alone but I mix then for best look. It lets your natural skin shine through while giving very good coverage. My skin even seems better after use. Love it!