

✨ Dewy, dreamy skin that says you woke up flawless!
Maybelline Fit Me Dewy + Smooth Liquid Foundation in Classic Ivory is a hydrating, buildable coverage foundation designed for normal to dry skin. Featuring SPF 18, it protects while delivering a natural, luminous finish that enhances your skin’s texture without clogging pores. Dermatologist and ophthalmologist tested, fragrance-free, and available in a broad shade range, it’s the perfect everyday foundation for a radiant, fresh-faced look.
















| ASIN | B004675EI6 |
| Additional Features | Luminous |
| Age Range Description | Adult |
| Best Sellers Rank | #1,488 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #19 in Foundation Makeup |
| Brand Name | MAYBELLINE |
| Color | 120 CLASSIC IVORY |
| Container Type | Bottle |
| Country as Labeled | United States |
| Coverage | Buildable Coverage,Full |
| Customer Reviews | 4.5 out of 5 stars 36,238 Reviews |
| Finish Types | Luminous |
| Global Trade Identification Number | 00041554093445, 00041554238662 |
| Item Dimensions | 2.05 x 1.95 x 0.55 inches |
| Item Form | Liquid |
| Item Weight | 4.13 ounces |
| Manufacturer | Maybelline New York |
| Material Type Free | Non-comedogenic |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Bottle |
| Product Benefits | Hydrating; Moisturizing |
| Recommended Uses For Product | Face Makeup |
| Skin Tone | Ivory to Mocha |
| Skin Type | Dry; Normal |
| Specialty | Dewy foundation, hydrating, ideal for normal to dry skin |
| Sun Protection | 18 Sun Protection Factor (SPF) |
| UPC | 041554093445 041554238662 |
| Unit Count | 1 Fluid Ounces |
A**T
Maybelline fit Me
Excellent product. The coverage is very good, the tone matches perfectly with the number and is not at all cumbersome. I loved the result, it leaves the skin uniform and with a beautiful finish. I would buy it again without a doubt!
N**N
Beautiful Natural Finish and Great for Dry Skin!
I’ve tried a lot of drugstore foundations, and this one is easily one of my favorites! The Fit Me Dewy + Smooth foundation gives my skin a healthy, radiant glow without looking greasy. It blends super easily with a sponge or brush, and the coverage is buildable—you can keep it light for everyday wear or layer it up for more coverage. I have slightly dry skin, and this formula really helps keep my face looking hydrated and smooth all day. It doesn’t cling to dry patches or settle into fine lines, which is a huge plus. The finish looks natural—like your skin, but better. The color match (I use Medium) is spot-on, and it holds up nicely through a full workday. For the price, you seriously can’t beat the quality! ✅ Perfect for normal to dry skin ✅ Natural, glowy finish ✅ Blends easily ✅ Affordable and reliable
I**N
Perfect, subtle, long-lasting foundation make-up!
This is a reasonably-priced, ideal foundation that covers evenly and looks completely natural. There are several shades to choose from, and the foundation blends in perfectly, leaving no unattractive make-up line on the edges of your face. Blush goes on top easily and blends well. The foundation is not thick and clogging, but rather light. Even so, it covers imperfections nicely without piling up in lines and creases at all, and it lasts all day and evening. You can pay hundreds of dollars for fancy make-up that doesn’t do nearly as effective a job as this delightful little gem.
D**R
Lightweight foundation that’s perfect for cooler months
I reach for this Dewy + Smooth version whenever the weather gets colder because it keeps my skin looking hydrated and soft instead of clinging to dry patches. The formula feels lightweight, blends easily, and leaves a natural, radiant finish that looks fresh through the day. The Nude Beige shade matches my skin tone nicely and builds up well without looking heavy. I especially like how it makes my skin feel more comfortable in winter, but during the hotter months I switch to the Matte + Poreless version since it holds up better against humidity and shine. For the price, this is a reliable foundation that performs beautifully for normal to dry skin, especially in the cooler seasons. Pro Tip: Apply with a damp sponge for an even, glowy finish and a little extra hydration.
S**D
Great Every Day Foundation
I get dry skin in the winter so even though Matte and Poreless was my favorite at first I knew I needed something more moisturizing. I also like that the Dewy and Smooth line has SPF. I am pleased with this foundation although it’s thinner and gives less full coverage than the Matte and Poreless version. The shades are also very different. 110 porcelain is a good 3 shades darker in the dewy and smooth line and has a completely different undertone. I also own made of the deeper shades that I use as liquid bronzer and contour and their matte and poreless versions also look like a different shade compared to dewy and smooth. So be prepared to try different shades even if you already wear matte and poreless. However the product is affordable enough that I don’t mind experimenting with a few different shades to find the best match
D**G
Ah. May. Zing!
As a woman with mature skin, I avoided trying this foundation. It's more difficult finding something that looks soft and like real skin without falling into fine lines or looking cakey. I love Wet n Wild's photo focus line. Very nice on the skin and cost effective yet there was something missing. I after reviewing scads of YT videos, I decided to try this one. I'm so glad I did. It's absolutely lovely on my skin. It covers like silk and has a huge shade range. One thing I appreciate is that Maybelline tells you which shades are warm, cool or neutral. That makes selecting the right shade easy. It goes on like a dream and it's buildable if you like full coverage. At may age, I can't do matte finishes anymore so this is more like a satin. Slightly matte but with a dewy finish. It's just beautiful. Best yet, it's affordable. I've tried Makeup by Mario, Estee Lauder etc. and none of the high-end brands worked. There's no fragrance to speak of, which I like. The only thing to keep in mind is that it pours out so if you're like me and prefer a pump, you can buy them for a couple of bucks. The pump from Amazon works great.
A**A
Oily
Although initially I enjoyed the coverage I find that after a few hours of use my face gets extremely oily. I just don’t think it suits my skin type.
G**Y
Beautiful natural looking makeup. Great for my older skin.
I have used every makeup under the sun and have been using cream makeup, but wanted to try a liquid again. This foundation is beautiful. I love how it blends in and looks so natural. My skin type is normal to dry, but I am older so I need something that doesn't accentuate my wrinkles. This is lightweight, silky smooth and has a nice consistency. It seems to last a long time and dries quickly without looking too dry or matte. It's dewy and beautiful. I got Nude Beige and it covers well.
Trustpilot
2 months ago
2 months ago