---
product_id: 649720365
title: "London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 230, Deep Ocean, 0.01oz"
brand: "rimmel"
price: "R$118"
currency: BRL
in_stock: true
reviews_count: 13
category: "Rimmel"
url: https://www.desertcart.com.br/products/649720365-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long-wearing
store_origin: BR
region: Brazil
---

# 10-hour wear Waterproof formula Twist-up self-sharpening London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 230, Deep Ocean, 0.01oz

**Brand:** rimmel
**Price:** R$118
**Availability:** ✅ In Stock

## Summary

> 👁️‍🗨️ Define your eyes, own the room—smolder like a London icon!

## Quick Answers

- **What is this?** London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 230, Deep Ocean, 0.01oz by rimmel
- **How much does it cost?** R$118 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.br](https://www.desertcart.com.br/products/649720365-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long-wearing)

## Best For

- rimmel enthusiasts

## Why This Product

- Trusted rimmel brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Blend & Define:** Integrated smudger for seamless smoky or bold looks
- • **Effortless Glam:** Twist-up design with built-in sharpener—no more lost sharpeners
- • **All-Day Confidence:** Waterproof formula that lasts up to 10 hours without fading
- • **Iconic London Look:** Highly pigmented shades that elevate your eye game instantly
- • **Precision Meets Power:** Fine-tipped for sharp, smudge-ready lines every time

## Overview

Rimmel London Exaggerate Waterproof Eye Definer delivers intense, long-lasting color with a smooth, fine tip for precise application. Featuring a waterproof formula that stays vibrant for up to 10 hours, this twist-up eyeliner includes a built-in sharpener and smudger for versatile looks. Perfect for professionals seeking a bold yet effortless eye statement that transitions seamlessly from day to night.

## Description

Want the London look? Rimmel London brings you glide-on full-color definition with the Exaggerate Waterproof Eye Definer so you can live it up in style. This revolutionary eyeliner delivers an intense finish that's perfect for creating smoldering and sexy eyeliner looks whether you're out for business or pleasure. Draw bold lines to highlight your eyes in just a single stroke. The formula of this eye pencil is waterproof and highly pigmented for a look that lasts. The Exaggerate Eye Definer eyeliner is the perfect mainstay of any eyewear collection and a great gift for women who want to achieve the London look.

Review: My favorite eyeliner! - I absolutely love this eyeliner! This shade, EARL GRAY, is my go-to and I use it 9 out of 10 times. It’s the perfect pigment for me as I rarely wear black eye makeup but this is dark enough to give me enough definition and the texture glides on easily without snagging/pulling the delicate skin around my eyes. I love that it is a twist turn and that I don’t have to sharpen/shave the pencil down for more product. The color stays on for quite some time, all day for me, but if I’m going out in the evening I definitely need to reapply for a fresh look. I don’t use any kind of primer or setting spray so I’m sure it would last longer for those who do. At the end of my day it’s very easy to wipe this off and doesn’t give me raccoon eyes in the morning if I accidentally sleep with it on. Great quality and value for low maintenance, low cost, eye color!
Review: Auto replenish approved - Nice bold color last longer than many other eyeliner. Doesn't smear all over the place. By far my favorite choice.

## Features

- DEFINE YOUR EYES: This eye defining pencil goes on smooth with deep rich color. Soft textured and fine tipped for precise, long wearing application. Easy twist up self sharpening means no more searching for a sharpener. Get ready for sexy eyes that smolder
- Built-in smudger and sharpener.
- Intensely pigmented shades.
- High-precision lines and subtle blending.
- Highly pigmented, waterproof eyeliner formula.
- Up to 10 hours of long-lasting wear.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B003ZC68PG |
| Best Sellers Rank | #2,005 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #26 in Eye Liners |
| Customer Reviews | 4.5 4.5 out of 5 stars (22,014) |
| Department  | unisex-adult |
| Is Discontinued By Manufacturer  | No |
| Item model number  | 34004960230 |
| Manufacturer  | Coty Beauty |

## Product Details

- **Brand:** Rimmel
- **Color:** Deep Ocean
- **Item Form:** Pencil
- **Number of Items:** 1
- **Product Benefits:** Long Lasting

## Images

![London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 230, Deep Ocean, 0.01oz - Image 1](263_QL70_.jpg)
![London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 230, Deep Ocean, 0.01oz - Image 2](395_FMwebp_QL65_.jpg)
![London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 230, Deep Ocean, 0.01oz - Image 3](526_FMwebp_QL65_.jpg)
![London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 230, Deep Ocean, 0.01oz - Image 4](658_FMwebp_QL65_.jpg)
![London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 230, Deep Ocean, 0.01oz - Image 5](789_FMwebp_QL65_.jpg)

## Questions & Answers

**Q: What's the difference between Blackest Black and Noir color?**
A: I’ve worn both Noir and blackest black for 6  years. I prefer blackest black over noir because it’s darker then noir. It’s as black as liquid black eyeliner.  It stays on for 16 hours or longer.

**Q: Cruelty free?**
A: Hi there! Rimmel does not perform, nor do we ever commission any third parties on our behalf to perform testing of our products or ingredients on animals. We love & respect our furry friends. We hope this helps!

**Q: Why are these not in tamper prof packaging?  Not acceptable**
A: Mine was not in a blister package, it came in a plastic bag. Concerned about safety.

**Q: Does richest brown and blackest black come as a set??**
A: Hi there! Thank you for your question. Yes, these two shades will come together as a set. If you have any other questions, please reach out to our team. You can give us a call at 1-800-953-5080, and we'll be happy to help.

## Customer Reviews

### ⭐⭐⭐⭐⭐ My favorite eyeliner!
*by B***X on December 19, 2025*

I absolutely love this eyeliner! This shade, EARL GRAY, is my go-to and I use it 9 out of 10 times. It’s the perfect pigment for me as I rarely wear black eye makeup but this is dark enough to give me enough definition and the texture glides on easily without snagging/pulling the delicate skin around my eyes. I love that it is a twist turn and that I don’t have to sharpen/shave the pencil down for more product. The color stays on for quite some time, all day for me, but if I’m going out in the evening I definitely need to reapply for a fresh look. I don’t use any kind of primer or setting spray so I’m sure it would last longer for those who do. At the end of my day it’s very easy to wipe this off and doesn’t give me raccoon eyes in the morning if I accidentally sleep with it on. Great quality and value for low maintenance, low cost, eye color!

### ⭐⭐⭐⭐⭐ Auto replenish approved
*by P***S on January 3, 2026*

Nice bold color last longer than many other eyeliner. Doesn't smear all over the place. By far my favorite choice.

### ⭐⭐⭐⭐⭐ Great value
*by P***R on December 6, 2025*

Earl Grey is the perfect color. Easy to apply, no pulling or drag. Stays on all day.

## Frequently Bought Together

- Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 230, Deep Ocean, 0.01oz
- wet n wild Mega Last Breakup Proof Retractable Eyeliner - Waterproof 16-Hour Long-Lasting Wear, Cruelty-Free & Vegan - Blackest Black
- Rimmel London Scandaleyes Waterproof Gel Pencil Eyeliner, Long-Wearing, Ultra-Smooth, Smudge-Proof, 001, Black, 0.04oz

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*Product available on Desertcart Brazil*
*Store origin: BR*
*Last updated: 2026-01-26*