---
product_id: 64869573
title: "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant"
price: "R$346"
currency: BRL
in_stock: true
reviews_count: 13
url: https://www.desertcart.com.br/products/64869573-blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market
store_origin: BR
region: Brazil
---

# Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

**Price:** R$346
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
- **How much does it cost?** R$346 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.br](https://www.desertcart.com.br/products/64869573-blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market)

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- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Description

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant : Mauborgne, Renee A., Kim, W. Chan: desertcart.in: Books

Review: All time required essential management tool. - Have gone through the book to understand the nuances of the blue ocean strategy and how it helps the organization to grow. The details are in a structured way to help easily understand. Every startup should study the book.
Review: Blue Ocean Strategy - A ripple effect - Blue Ocean strategy “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne is definitely a good read for imminent strategists. What is Blue Ocean's strategy? – It is all about - a) Creating uncontested market space. b) Making competition irrelevant c) Creating and capturing new demand d) Breaking the value–cost trade-off e) Aligning the entire system in pursuit of differentiation and lost cost. It turns on the head the erstwhile principle that states high pricing and high cost only create value The four-legged principle of a Blue Ocean strategy is eye-opening: 1. Eliminate 2. Reduce 3. Raise 4. Create All the principles need to work together for the new path-breaking strategy to be implemented. The sequence of the Blue Ocean strategy revolves around the below four steps: 1. Buyer utility 2. Strategic pricing 3. Target costing 4. Adoption hurdles It is good to wrap your head around the contents, it will certainly give a ripple effect.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #3,219 in Books ( See Top 100 in Books ) #5 in Economic Policy & Development #5 in Development & Growth #8 in Industries |
| Customer Reviews | 4.6 4.6 out of 5 stars (5,907) |
| Dimensions  | 16 x 3.3 x 23.37 cm |
| Generic Name  | Book |
| Hardcover  | 320 pages |
| ISBN-10  | 1625274491 |
| ISBN-13  | 978-1625274496 |
| Importer  | Harvard Business Review Press |
| Item Weight  | 539 g |
| Language  | English |
| Net Quantity  | 1.25 Kilograms |
| Packer  | Harvard Business Review Press |
| Publisher  | Harvard Business School Press; 1st edition (20 January 2015); Harvard Business Review Press |
| Reading age  | 10 years and up |

## Images

![Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - Image 1](https://m.media-amazon.com/images/I/91YCWH4jFdL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ All time required essential management tool.
*by M***N on 15 July 2023*

Have gone through the book to understand the nuances of the blue ocean strategy and how it helps the organization to grow. The details are in a structured way to help easily understand. Every startup should study the book.

### ⭐⭐⭐⭐⭐ Blue Ocean Strategy - A ripple effect
*by V***I on 3 May 2023*

Blue Ocean strategy “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne is definitely a good read for imminent strategists. What is Blue Ocean's strategy? – It is all about - a) Creating uncontested market space. b) Making competition irrelevant c) Creating and capturing new demand d) Breaking the value–cost trade-off e) Aligning the entire system in pursuit of differentiation and lost cost. It turns on the head the erstwhile principle that states high pricing and high cost only create value The four-legged principle of a Blue Ocean strategy is eye-opening: 1. Eliminate 2. Reduce 3. Raise 4. Create All the principles need to work together for the new path-breaking strategy to be implemented. The sequence of the Blue Ocean strategy revolves around the below four steps: 1. Buyer utility 2. Strategic pricing 3. Target costing 4. Adoption hurdles It is good to wrap your head around the contents, it will certainly give a ripple effect.

### ⭐⭐⭐⭐ Great book
*by S***A on 27 October 2025*

Great book

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*Product available on Desertcart Brazil*
*Store origin: BR*
*Last updated: 2026-03-11*