---
product_id: 51529623
title: "L'Oreal Feria Absolute Platinums Hair Color, Extreme Platinum"
brand: "l'oreal paris"
price: "R$337"
currency: BRL
in_stock: false
reviews_count: 6
url: https://www.desertcart.com.br/products/51529623-loreal-feria-absolute-platinums-hair-color-extreme-platinum
store_origin: BR
region: Brazil
---

# 3x shimmering highlights Custom-blended prismatic color spectrum Revolutionary power shimmer conditioner L'Oreal Feria Absolute Platinums Hair Color, Extreme Platinum

**Brand:** l'oreal paris
**Price:** R$337
**Availability:** ❌ Out of Stock

## Summary

> 💎 Turn heads with every strand – extreme platinum, extreme confidence!

## Quick Answers

- **What is this?** L'Oreal Feria Absolute Platinums Hair Color, Extreme Platinum by l'oreal paris
- **How much does it cost?** R$337 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.com.br](https://www.desertcart.com.br/products/51529623-loreal-feria-absolute-platinums-hair-color-extreme-platinum)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Hydrate & Shine:** Revolutionary power shimmer conditioner nourishes hair week after week, preventing damage.
- • **Triple-Highlight Brilliance:** Experience 3x intensified shimmering highlights for head-turning platinum perfection.
- • **Bold, Fashion-Forward Shades:** Custom-blended prismatic colors inspired by cutting-edge fashion trends.
- • **Long-Lasting, Permanent Color:** Enjoy vibrant, fade-resistant platinum that stays brilliant wash after wash.
- • **Salon-Quality Results at Home:** Achieve extreme platinum without the salon price or hassle.

## Overview

L'Oreal Feria Absolute Platinums Hair Color in Extreme Platinum delivers a multi-dimensional, permanent blonde shade with 3x shimmering highlights. Enhanced by a revolutionary power shimmer conditioner, it hydrates and protects hair from damage, ensuring vibrant, salon-quality results that last. Perfect for women seeking bold, fashion-inspired platinum tones with lasting brilliance.

## Description

Multi-faceted shimmering permanent hair colour with 3 x highlights delivers intensified, brilliant results; Inspired by cutting-fashion, Feria's prismatic colour spectrum is custom-blended for bold, head-turning shades; Revolutionary power shimmer conditioner hydrates and conditions week after week so hair is never wrecked or ravaged

Review: L'Oreal Bad Reviews Hidden - Why have all the bad reviews (15% so a fair percentage) been hidden from view on desertcart???
Review: 美容室でブリーチ？いかない。 自分で白レベルまでもっていけるブリーチ！ これしか使えない。

## Features

- Absolute Platinums Hair Color, Extreme Platinum (Packaging May Vary)
- 1 EA

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00C3IG8AS |
| ASIN  | B00C3IG8AS |
| Brand | L'Oreal Paris |
| Colour | Blonde |
| Customer Reviews | 4.5 4.5 out of 5 stars (6,704) |
| Customer reviews | 4.5 4.5 out of 5 stars (6,704) |
| Date First Available | 18 April 2013 |
| Format | Cream |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 7 x 8.9 x 16.5 centimetres |
| Item model number | 071249246580 |
| Item model number  | 071249246580 |
| Item weight | 5.3 Ounces |
| Manufacturer | L'Oreal Paris Hair Color |
| Manufacturer  | L'Oreal Paris Hair Color |
| Package Weight | 0.24 Kilograms |
| Package dimensions | 17 x 9 x 7.1 centimetres |
| Product Dimensions | 6.99 x 8.89 x 16.51 cm; 150.25 g |
| Product Dimensions  | 6.99 x 8.89 x 16.51 cm; 150.25 g |
| Speciality | Permanent |
| Target audience | women |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** Blonde
- **Hair Colour Permanence:** Permanent
- **Hair type:** All
- **Item form:** Cream
- **Material feature:** Hydrating
- **Number of items:** 1
- **Package information:** Bottle
- **Product benefits:** Deep Hydration
- **Unit count:** 1 Count

## Images

![L'Oreal Feria Absolute Platinums Hair Color, Extreme Platinum - Image 1](https://m.media-amazon.com/images/I/51A7j5S29YL.jpg)
![L'Oreal Feria Absolute Platinums Hair Color, Extreme Platinum - Image 2](https://m.media-amazon.com/images/I/61qvtNG5MGL.jpg)
![L'Oreal Feria Absolute Platinums Hair Color, Extreme Platinum - Image 3](https://m.media-amazon.com/images/I/718ItfUwpML.jpg)
![L'Oreal Feria Absolute Platinums Hair Color, Extreme Platinum - Image 4](https://m.media-amazon.com/images/I/71CUw8wixcL.jpg)
![L'Oreal Feria Absolute Platinums Hair Color, Extreme Platinum - Image 5](https://m.media-amazon.com/images/I/81G3XYzjcpL.jpg)

## Questions & Answers

**Q: Can I use this dye if I previously used dark color hair dyes? Will it still work to lighten the dark color?**
A: It’s not recommended for dark hair but I lightened my hair with peroxide and baking soda for an hour with a towel around my hair and in the places where it lightened it up , it was that colored maybe a little darker , but I kept using that color and each time it’s lighter and now it’s completely that color

**Q: Why didnt it color my hair barely at all but still succeeded in ruining it completely to the point where i want to die intead of being seen by others?**
A: I have been using this product - Féria Midnight Violet (V28) - regularly for years. My only complaint is that it doesn’t last as long as a permanent hair color should. But as far as damaging my hair, this has never done that with mine. It leaves my hair bouncy, shiny and healthier looking than before, as most home hair colors should and do. And this in spite of the fact that my hair is very dry with ends that can be brittle. 
I’ve used many brands over the years and this is one of the gentlest. Home hair colors tend to be gentler than those used in salons. But, everyone’s hair is different. It could be a reaction from the chemicals in this particular brand and shade with your unique hair. If you are sure nothing else could have caused the damage to your hair and you followed directions carefully my advice would be to avoid using it again.
For best results with any home hair color:
First, wash and deep condition your hair a couple of days prior to coloring.
Never wash your hair the day of coloring. I always wait at least 2 days after washing before I color. The natural oils from your scalp protect and even help the color deeply and more evenly saturate your hair.
After coloring wash your hair only in cool to lukewarm water. Don’t use hot water!
Also, I’ve found after using the same color for awhile it doesn’t work as well as it did at first. It helps to periodically change up, use a different brand and even color.
Any apparent damage to your hair (short of it falling out) is temporary. Human hair is very resilient and will quickly return to a healthy condition. Use a deep conditioner on your hair to help speed that along. 
And for you, having had my hair damaged by harsh salon products, I understand how upsetting it can be. But this should never have been so traumatizing as to leave you wanting to isolate yourself or die. I see it’s been quite awhile but I believe there may have been some other issue underlying this to cause such distress. You could use some perspective to get insight into what’s really going on. Perhaps counseling could be of help, either clinical or spiritual. Best of luck to you, take care :)

**Q: does this help cover grey?**
A: It covers grey only in that it makes it a lighter (sometimes white) blonde - can be useful if you'd like the 'streaked' look

**Q: I love feria, however, as i have aged coloring my hair is more difficult, white roots.when i start to see white & use this, do you think it will work?**
A: I used Féria for over a decade when I had a lot of grey throughout the dark brown hair on the top and sides of my head. It worked well until it didn’t. Only the back of my head has my natural color still color, and the rest is almost entirely grey. I used a medium auburn color, and I loved it, but noticed it was going orange really fast where I had so much grey. I hate that brassy look, so I tried a darker tone, but it didn’t work. I tried other lines of L’Oréal and other brands, but grey hair doesn’t hold the red color well. I tried going brown, but ended up just going with 2 lightest shades of L’Oréal blonde now. I have spider web thin strands of hair and other brands just destroyed it. L’Oréal is kindest to my hair with color I love. I did have to use a strong color remover twice to get rid of the remaining red dye in my hair when I gave up and went blonde.
I still really miss my auburn color!

## Customer Reviews

### ⭐ L'Oreal Bad Reviews Hidden
*by U***A on 4 July 2020*

Why have all the bad reviews (15% so a fair percentage) been hidden from view on Amazon???

### ⭐⭐⭐⭐⭐ Review
*by A***ー on 18 September 2022*

美容室でブリーチ？いかない。 自分で白レベルまでもっていけるブリーチ！ これしか使えない。

### ⭐⭐⭐⭐⭐ Review
*by A***A on 15 March 2015*

This review is for the Absolute Platinum color. If you have any experience doing platinum blonde yourself with bleach powder and developer, you'll know that it's messy and kind of tricky. Nothing gets your hair whiter than doing it yourself and applying the Wella White Lady toner, but it's a rocky process such that it's easy to fry your hair, have uneven spots, or even accidentally tint it purple. Salons in NYC charge you upwards of $200 for just roots and most of the time I'd leave with yellow hair I'd still end up having to fix myself. Enter Feria Platinum. I wasn't too sure about this at first, but decided to give it a shot and I love it. I am totally back to platinum thanks to the ease of use, the cream spreads really well so you get good coverage, and it didn't fry my hair. For truly white platinum you'll need to get a different toner than the conditioner in the package, but overall this is great stuff. Each time I've gone platinum it's been after having dying my hair red or black. I used this product most recently after dying my hair red (also with Feria) and I'll share how I got my results. My recommendation for doing it with this product is to first start gradually lightening your hair with a golden blonde color. If you're in a hurry, do it once a week. If you're not in a hurry, do it when you you touch up your roots, and gradually go a shade of blonde lighter. The last color I did was the Bleach Blonde which ended up making my hair pretty yellow, as expected. I wore a hat for three days and didn't wash my hair. Today I used the Platinum, putting it first on the darker strands of hair that were still holding onto the old red. After 20 minutes, I worked it into the rest of my hair, then let it sit for 20 minutes. Total time was 40 minutes. I used a disposable shower cap to cover it to prevent the color from drying out and to keep the hair "warm" from the heat from my scalp. My hair is not perfectly white on the ends, nor did I expect it to be, because of the previous red dye. It is pretty light though and only slightly yellow. I plan to use some of my Wella White Lady toner on it in a week after my hair has had some time to recover. The most important thing to remember with bleaching your hair, you need to give your hair time to get some of the oils back and to recover. Have a back up plan for how you'll wear your hair (hat, scarf, etc) while you're letting it do so, in case it's in an awkward state. If you do not have experience with bleaching your hair and your hair has been chemically treated, I highly recommend you do not use this product and have a professional do the initial lightening on your hair. If it's not light enough, that's ok, give it time and then try this product to get the final lightening once your hair has recovered. If you have really dark hair, you might need to do it twice. I'd recommend doing a test strand to see how long it takes to lighten your hair and how light you can expect this product to get it. For really even coverage in the past, I've used a full head hair dryer (one of those things that you cover your head with a cap and warm air circulates). I have naturally dark blonde hair that is somewhat fine and very oily. I like having it platinum because then it's not oily by the end of the day, and it gives my hair some texture and body (where normally it just kind of lies flat). I had given up on keeping it platinum because the upkeep was just too much for me, but since discovering this product, I'm back to platinum and happy I can finally maintain it without the disappointment of expensive and inconsistent salon results.

## Frequently Bought Together

- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 02 Extra Light Natural Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 10NB Ultra Natural Blonde, Pack of 1, Hair Dye

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*Product available on Desertcart Brazil*
*Store origin: BR*
*Last updated: 2026-01-23*