---
product_id: 500871735
title: "L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)"
brand: "l'oreal paris"
price: "R$400"
currency: BRL
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.com.br/products/500871735-l-oreal-paris-sulfate-free-brass-toning-purple-shampoo-blonde
store_origin: BR
region: Brazil
---

# Vegan & sulfate-free Purple toning dye Hydrating formula L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

**Brand:** l'oreal paris
**Price:** R$400
**Availability:** ✅ In Stock

## Summary

> 💜 Keep your blonde bold and brass-free—because your hair deserves VIP treatment!

## Quick Answers

- **What is this?** L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) by l'oreal paris
- **How much does it cost?** R$400 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.br](https://www.desertcart.com.br/products/500871735-l-oreal-paris-sulfate-free-brass-toning-purple-shampoo-blonde)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gentle Yet Powerful:** Sulfate, paraben, and harsh salt-free formula protects chemically treated hair.
- • **Deep Hydration Boost:** Infused with Hibiscus to moisturize without stripping color.
- • **Vegan & Clean Beauty:** 100% vegan, cruelty-free, and free from harmful ingredients—because your hair deserves the best.
- • **Brass-Free Brilliance:** Neutralizes yellow & orange tones for salon-fresh blonde and silver hair.
- • **Pro-Recommended Routine:** Use 2-3 times weekly with matching conditioner for optimal color care and shine.

## Overview

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo is a 23 fl oz hydrating shampoo designed to neutralize brassy yellow and orange tones in blonde, bleached, highlighted, and silver hair. Powered by Hibiscus and purple dye, it delivers deep moisture while protecting color with a sulfate-, paraben-, and harsh salt-free vegan formula. Ideal for chemically treated hair, it’s recommended for use 2-3 times weekly alongside the matching conditioner to maintain vibrant, salon-quality color and shine.

## Description

You don't have to choose between protecting the color you love and caring for your hair needs. Your beautiful blonde hair can also get brassy. Elevate your hair care routine, EverPure Sulfate Free Purple Shampoo & Conditioner with Hibiscus and Purple Dye neutralizes brassy yellow to orange tones while keeping your hair hydrated and moisturized. The formula is designed to work on all blonde, bleached, highlighted brunettes and silver hair. Color-treated hair requires special care. Our formulas are especially gentle on color treated hair. 100% sulfate free, paraben free, no harsh salts and vegan. No animal derived ingredients or by-products. Formula not tested on animals.

Review: Keeps blonde tones bright and brass-free!I - This purple shampoo works so well at keeping my blonde and highlights cool-toned and bright! I love that it’s sulfate-free — it doesn’t dry out my hair like other toning shampoos do. The formula feels creamy and smells amazing. I noticed a difference after just one use — my hair looked cleaner, shinier, and way less yellow. I use it twice a week and follow with a hydrating conditioner. Totally worth it for maintaining that salon-fresh blonde at home! 💜💫
Review: Best purple shampoo I’ve ever used - I’ve been using this L’Oreal Purple Shampoo for over 4 years. Before this I used the much more expensive L’Oreal Professional line, but I switched to this one and have zero regrets. My hair is completely white and this shampoo keeps it bright white, never yellow and never turns purple (even though I only use it once a week). It cleans well, doesn’t dry my hair, and the tone is perfect. Great smell and a little goes a long way. Excellent quality and amazing value. Highly recommend for blonde, silver, or white hair!

## Features

- Toning Sulfate Free Shampoo: Maintain your perfect blonde with EverPure's Sulfate Free Brass Toning Purple Shampoo that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
- Hydrating Shampoo Formula: Color-treated hair requires special care. This moisturizing shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized
- For Best Results: Use EverPure's Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather purple shampoo into wet hair, leave in for up to 2 minutes. Follow with purple conditioner
- Vegan Shampoo: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens and harsh salts. Always color caring and powered by science
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BL86YV6X |
| Active Ingredients | Salicylic Acid, salicylic_acid |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #1,691 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #49 in Hair Shampoo |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Customer Reviews | 4.5 out of 5 stars 27,698 Reviews |
| Global Trade Identification Number | 00071249645499 |
| Hair Type | Chemically Treated |
| Item Dimensions | 8.41 x 3.15 x 8.41 inches |
| Item Form | Liquid |
| Item Height | 8.41 inches |
| Item Type Name | Hair Care |
| Item Weight | 23 Ounces |
| Liquid Volume | 680 Milliliters |
| Manufacturer | L'Oréal Paris |
| Material Type Free | Paraben Free, Sulfate Free |
| Number of Items | 1 |
| Other Special Features of the Product | Vegan |
| Product Benefits | Hydrating,Moisturizing,Thickening,Volumizing |
| Scent | Violet & Thyme |
| Scent Name | Violet & Thyme |
| Suitable Hair Color | All Hair Colors |
| UPC | 071249645499 |
| Unit Count | 23 Fluid Ounces |
| Warranty Description | [Not Applicable] |

## Product Details

- **Brand:** L'Oreal Paris
- **Item Form:** Liquid
- **Hair Type:** Chemically Treated
- **Scent:** Violet & Thyme
- **Age Range (Description):** Adult

## Images

![L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) - Image 1](https://m.media-amazon.com/images/I/71zYa5pDWeL.jpg)

## Available Options

This product comes in different **Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Keeps blonde tones bright and brass-free!I
*by K***Z on December 4, 2025*

This purple shampoo works so well at keeping my blonde and highlights cool-toned and bright! I love that it’s sulfate-free — it doesn’t dry out my hair like other toning shampoos do. The formula feels creamy and smells amazing. I noticed a difference after just one use — my hair looked cleaner, shinier, and way less yellow. I use it twice a week and follow with a hydrating conditioner. Totally worth it for maintaining that salon-fresh blonde at home! 💜💫

### ⭐⭐⭐⭐⭐ Best purple shampoo I’ve ever used
*by D***L on November 26, 2025*

I’ve been using this L’Oreal Purple Shampoo for over 4 years. Before this I used the much more expensive L’Oreal Professional line, but I switched to this one and have zero regrets. My hair is completely white and this shampoo keeps it bright white, never yellow and never turns purple (even though I only use it once a week). It cleans well, doesn’t dry my hair, and the tone is perfect. Great smell and a little goes a long way. Excellent quality and amazing value. Highly recommend for blonde, silver, or white hair!

### ⭐⭐⭐⭐⭐ very conditioning
*by M***E on November 21, 2025*

Love this shampoo for my salt & pepper hair. Brightens the silver right up. not much scent and leaves my hair so soft and shiny. Way more conditioning than shimmer lights.

## Frequently Bought Together

- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
- L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
- L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

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*Product available on Desertcart Brazil*
*Store origin: BR*
*Last updated: 2026-01-31*