---
product_id: 48908360
title: "WELLA Number 10/69 Illumina Coloring"
brand: "wella professionals"
price: "R$295"
currency: BRL
in_stock: true
reviews_count: 13
category: "Wella Professionals"
url: https://www.desertcart.com.br/products/48908360-wella-number-10-69-illumina-coloring
store_origin: BR
region: Brazil
---

# Up to 3 levels of lift 31 intermixable shades 60ml liquid formula WELLA Number 10/69 Illumina Coloring

**Brand:** wella professionals
**Price:** R$295
**Availability:** ✅ In Stock

## Summary

> 🌟 Elevate your hair game with Illumina – where light meets limitless color!

## Quick Answers

- **What is this?** WELLA Number 10/69 Illumina Coloring by wella professionals
- **How much does it cost?** R$295 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.br](https://www.desertcart.com.br/products/48908360-wella-number-10-69-illumina-coloring)

## Best For

- wella professionals enthusiasts

## Why This Product

- Trusted wella professionals brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Precision Lift Control:** Choose your perfect lift with 3 developer strengths for tailored results.
- • **Vibrant & Natural Shine:** Experience a radiant finish that enhances natural hair texture and depth.
- • **Spectrum-Defining Shades:** Unlock 31 intermixable colors for truly personalized, luminous hair.
- • **Long-Lasting Color Brilliance:** Formulated to maintain vividness and resist fading over time.
- • **Salon-Grade Professional Quality:** Trusted by experts, designed for flawless, consistent application.

## Overview

WELLA Illumina Coloring 10/69 is a professional-grade hair color offering 31 intermixable shades and up to 3 levels of lift, delivering luminous, natural-looking results. Its 60ml liquid formula ensures vibrant, long-lasting color with a radiant shine, perfect for those seeking customizable and salon-quality hair transformations.

## Description

Product Description Wella - Illumina - Coloring 10/69 - 3 Levels Of Lift: 1 Part Illumina Color, 1 Part Welloxon Perfect 12% 2 Levels Of Lift: 1 Part Illumina Color, 1 Part Welloxon Perfect 9% 1 Level Of Lift / Coverage Of Grey/White Same Depth Or Darker: 1 Part Illumina Color, 1 Part Welloxon Perfect 6%Note: The item got no expiration date, the printed date is production date. Ingredients Aqua, Cetearyl Alcohol, Propylene Glycol, Ammonium Hydroxide, Dicetyl Phosphate, Trisodium Ethylenediamine Disuccinate, Ceteth-10 Phosphate, Sodium Sulphate, Steareth-200, Toluene-2,5-Diamine Sulphate, Sodium Hydroxide, Sodium Sulfite, Ascorbic Acid, Perfume, Resort. cinol, xanthane, Gum, Disodium EDTA, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulphates, m-Aminophenol, Hydroxyethyl-3,4-Methylenedioxyaniline HCI, Geranoil, Linalool, 2-Methyl-5-Hydroxyethylaminophenol, BHT, p-Aminophenol P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Lift light to the highest spectrum Box Contains 1 Illumina - Coloring 10/69 See more

Review: Best so far - I have Afro-textured hair and am in my 50s. I usually try to avoid colouring it, but now and then I like to experiment. I’ve never quite managed to find the perfect match for my natural shade and, it’s often either too light or too dark a brown. Although this particular colour is slightly darker than my natural tone, it’s given me the most flattering and luminous result so far. I used shades no.4 and no.5 with the Wella 20% developer, which worked beautifully. I also layer on lots of conditioner 5 minutes before rinsing and go again with more conditioner for one more rinse.
Review: Good product - Product is good. Arrived earlier then expected. I definitely going to buy again.

## Features

- Llumina Color Eleveates Light To Its Highest Spectrum Revealing Previously Unseen Potential In Hair
- Now You Can Make Light Your Own And Create New Colour Expressions That Stir The Senses And Emotions Of Every Client.
- 31 Intermixable Shades With Infinite Possibilities
- Hair Care & Styling - Colourings - Wella
- Illumina - Coloring 10/69 - Ref. 11001069

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00BSC14LI |
| ASIN  | B00BSC14LI |
| Best Sellers Rank | 1,295 in Beauty ( See Top 100 in Beauty ) 26 in Permanent Hair Colour |
| Brand | Wella Professionals |
| Colour | Purple |
| Customer Reviews | 4.6 4.6 out of 5 stars (12,900) |
| Customer reviews | 4.6 4.6 out of 5 stars (12,900) |
| Date First Available | 6 Mar. 2013 |
| Department | Women's |
| Department  | Women's |
| Format | Liquid |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 11 x 3 x 11 centimetres |
| Item model number | 4015600530624 |
| Item model number  | 4015600530624 |
| Item weight | 0.07 Kilograms |
| Manufacturer | WELLA |
| Manufacturer  | WELLA |
| Package Weight | 0.08 Kilograms |
| Package dimensions | 15.6 x 4.1 x 3.1 centimetres |
| Product Dimensions | 11 x 3 x 11 cm; 70 g |
| Product Dimensions  | 11 x 3 x 11 cm; 70 g |
| Special features | Shiny |
| Speciality | Natural |
| Target audience | Unisex |
| Volume | 60 Millilitres |

## Product Details

- **Brand:** Wella Professionals
- **Colour:** Purple
- **Hair type:** normal
- **Item form:** Liquid
- **Material Type Free:** Gluten Free
- **Material feature:** Light
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Achieve salon color at home with a professional product
- **Unit count:** 57.0 Grams

## Images

![WELLA Number 10/69 Illumina Coloring - Image 1](https://m.media-amazon.com/images/I/51wKJxsLUBL.jpg)

## Questions & Answers

**Q: I have bleached my hair to a level 8 but it has slight orangey yellow tint. What % developer will i need to use with this?**
A: Hi, as a toner I would use colour touch 1.9%. I purchased 10/69 too use as a toner after lifting my own hair. Hope this helps you.

**Q: Should I apply this to wet or dry hair?**
A: You apply this hair color to dry hair.

**Q: do i need to use a developer with illumina clour for grey coverage?**
A: Hi 
Yes illumina needs developer if your adding colour into the hair to cover Grey you would use 6% 20vols equal messures

**Q: please can you make sure correct item is being sent out due to careless mistake, ordered 9/60 not 9/0 now having to order again and wait**
A: I had the same 9/ not 9/60

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best so far
*by Y***M on 5 October 2025*

I have Afro-textured hair and am in my 50s. I usually try to avoid colouring it, but now and then I like to experiment. I’ve never quite managed to find the perfect match for my natural shade and, it’s often either too light or too dark a brown. Although this particular colour is slightly darker than my natural tone, it’s given me the most flattering and luminous result so far. I used shades no.4 and no.5 with the Wella 20% developer, which worked beautifully. I also layer on lots of conditioner 5 minutes before rinsing and go again with more conditioner for one more rinse.

### ⭐⭐⭐⭐⭐ Good product
*by I***A on 14 December 2025*

Product is good. Arrived earlier then expected. I definitely going to buy again.

### ⭐⭐⭐⭐⭐ Ice queen
*by J***E on 8 November 2025*

Amazing colour. I have thick long hair and did a 1:2 mix of 2 × 10/69 and a 1/3 of a tube of 10/93 with the wella pastel 1.9% developer after a wella bleach lift on damp hair. Left it for 10/15mins but could have kept it on for longer I reckon.

## Frequently Bought Together

- WELLA Number 10/69 Illumina Coloring
- Wella Welloxon Perfect 4 Percent 13 Vol Creme Developer, 1.101 kg 8005610617428

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*Product available on Desertcart Brazil*
*Store origin: BR*
*Last updated: 2026-01-23*