---
product_id: 47977600
title: "Lexus: The Relentless Pursuit"
price: "R$626"
currency: BRL
in_stock: true
reviews_count: 13
url: https://www.desertcart.com.br/products/47977600-lexus-the-relentless-pursuit
store_origin: BR
region: Brazil
---

# Lexus: The Relentless Pursuit

**Price:** R$626
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Lexus: The Relentless Pursuit
- **How much does it cost?** R$626 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.br](https://www.desertcart.com.br/products/47977600-lexus-the-relentless-pursuit)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Description

Buy Lexus: The Relentless Pursuit Revised by Dawson, Chester (ISBN: 9780470828045) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: a fascinating insight into the development and launch of the Lexus brand from 1989 to 2011. - Having recently purchased a 2000/X Lexus LS400 I was curious as to the launch history of the original 1989 Lexus LS400. This book is a really good read from cover to cover!The concept story begins way back in 1983 with a 'limitless open cheque book' approach. A figure of $1 billion is indicated in the amount expended to both match and exceed the then quality standards of both Mercedes Benz S Class and the B M W 7 Series. This publication does not disappoint!
Review: Very easy to read - Very easy to read. Gives the reader an idea as to the mentality and approach in creating a world beating brand. You also appreciate the ongoing work required to keep the brand strong. I would have appreciated the author moving away from merely highlighting the mentality and approach (which he provides in detail) to providing more technical comparatives with other leading brands that led to the LS400 becoming such a dominant force. In addition the author could have provided more information on the development and technical advance of the last of LS400 series regarded by some as the best LS400 and better than its successor the LS430 . However the book is certainly a worthwhile read and provides an insight as to why the Japanese car market is the strongest in the world.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 874,695 in Books ( See Top 100 in Books ) 881 in Automobile Engineering 885 in Company Histories 4,580 in Business & Economic History |
| Customer reviews | 4.4 4.4 out of 5 stars (84) |
| Dimensions  | 14.99 x 1.78 x 22.61 cm |
| Edition  | Revised |
| ISBN-10  | 0470828048 |
| ISBN-13  | 978-0470828045 |
| Item weight  | 1.05 kg |
| Language  | English |
| Print length  | 300 pages |
| Publication date  | 5 April 2011 |
| Publisher  | Wiley |

## Images

![Lexus: The Relentless Pursuit - Image 1](https://m.media-amazon.com/images/I/612r7U5mQdL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ a fascinating insight into the development and launch of the Lexus brand from 1989 to 2011.
*by A***G on 29 August 2021*

Having recently purchased a 2000/X Lexus LS400 I was curious as to the launch history of the original 1989 Lexus LS400. This book is a really good read from cover to cover!The concept story begins way back in 1983 with a 'limitless open cheque book' approach. A figure of $1 billion is indicated in the amount expended to both match and exceed the then quality standards of both Mercedes Benz S Class and the B M W 7 Series. This publication does not disappoint!

### ⭐⭐⭐⭐ Very easy to read
*by S***Y on 11 May 2017*

Very easy to read. Gives the reader an idea as to the mentality and approach in creating a world beating brand. You also appreciate the ongoing work required to keep the brand strong. I would have appreciated the author moving away from merely highlighting the mentality and approach (which he provides in detail) to providing more technical comparatives with other leading brands that led to the LS400 becoming such a dominant force. In addition the author could have provided more information on the development and technical advance of the last of LS400 series regarded by some as the best LS400 and better than its successor the LS430 . However the book is certainly a worthwhile read and provides an insight as to why the Japanese car market is the strongest in the world.

### ⭐⭐⭐⭐⭐ A great automotive read
*by C***L on 5 November 2016*

I was considering buying a Lexus and decided to read this book while on holiday. A great read and a very detailes insight into the workings of a motor manufacturer from the idea to the finished product. I highly recommend this to anyone interested in the motor industry , I now own a Lexus.

## Frequently Bought Together

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*Product available on Desertcart Brazil*
*Store origin: BR*
*Last updated: 2026-02-27*