---
product_id: 46008954
title: "Invisible Influence: The Hidden Forces that Shape Behavior Paperback – June 20, 2017"
brand: "jonah berger"
price: "R$253"
currency: BRL
in_stock: true
reviews_count: 8
url: https://www.desertcart.com.br/products/46008954-invisible-influence-the-hidden-forces-that-shape-behavior-paperback-june
store_origin: BR
region: Brazil
---

# Mind-Opening Concepts Insightful Read Behavioral Insights Invisible Influence: The Hidden Forces that Shape Behavior Paperback – June 20, 2017

**Brand:** jonah berger
**Price:** R$253
**Availability:** ✅ In Stock

## Summary

> 📖 Dive into the Invisible! Uncover the forces that shape your world.

## Quick Answers

- **What is this?** Invisible Influence: The Hidden Forces that Shape Behavior Paperback – June 20, 2017 by jonah berger
- **How much does it cost?** R$253 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.br](https://www.desertcart.com.br/products/46008954-invisible-influence-the-hidden-forces-that-shape-behavior-paperback-june)

## Best For

- jonah berger enthusiasts

## Why This Product

- Trusted jonah berger brand quality
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## Key Features

- • **Enhance Your Leadership Skills:** Apply insights to inspire and motivate your team.
- • **Engage with Real-World Examples:** Learn through relatable scenarios and case studies.
- • **Unlock the Secrets of Influence:** Discover the unseen forces that shape our decisions.
- • **Transform Your Understanding of Behavior:** Gain a fresh perspective on everyday choices.
- • **Join the Conversation on Behavioral Science:** Be part of a growing community of forward-thinkers.

## Overview

Invisible Influence: The Hidden Forces that Shape Behavior explores the subtle yet powerful factors that drive our decisions and actions. Through engaging narratives and research-backed insights, this book reveals how social dynamics and environmental cues influence our behavior, making it essential reading for anyone looking to understand the psychology behind everyday choices.

## Description

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## Images

![Invisible Influence: The Hidden Forces that Shape Behavior Paperback – June 20, 2017 - Image 1](https://m.media-amazon.com/images/I/61pbiOhmxhL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ especially his proposition that most of us are pretty good at noticing when others succumb to social pressure
*by E***F on July 17, 2016*

“The notion that our own personal thoughts and opinions drive our choices seems so obvious that it is not even worth mentioning. Except that it’s wrong.” (Inside book jacket)Jonah Berger cites his own research, research done by his colleagues, and other published research as well, illustrating their findings with interesting, surprising, and even startling, examples.As someone who believes that he is a logical and data-informed decision-maker, the author’s assertions were not always welcomed by me, especially his proposition that most of us are pretty good at noticing when others succumb to social pressure, but that almost all of us cannot see the same effect in ourselves (p. 5). Yet, his arguments were persuasive and the information is, in fact, good to know. If our decisions are, indeed, shaped by certain social groups or circumstances, then awareness of that fact can certainly be helpful. Conversely, if you wish to influence other’s decisions; e.g. lifestyle choices, voting, purchasing, or support for a particular policy; this book helps one consider effective ways to do so.The book is slightly complicated, but that is because people are complicated and Berger does not oversimplify. Yet, the author’s reasoning and writing style are clear, interesting, and compelling. There are some truly fascinating findings and conclusions to be found throughout the book. I anticipate that this book will, at the very least, become optional reading for my doctoral students who are interested in becoming more effective leaders.

### ⭐⭐⭐⭐⭐ Great Book
*by N***R on January 21, 2025*

Great book for psycholgists

### ⭐⭐⭐⭐ Entertaining Read!
*by C***E on December 5, 2017*

This was a very interesting and entertaining book to read, and I felt as if the author did a great job at providing very basic concepts that help describe the things that influence behavior, beliefs, and lifestyles. I believe this book was written for those who want to have a basic understanding of how human behavior works and what influences our behaviors. Its more for a general audience with little to no experience with psychology. It is very broad and generally easy to understand, with several excellent examples to help demonstrate ideas and topics. As a current psychology student, this book helped me understand behavior influences in a very broad and generic way and was mostly entertaining to read with all of the great examples. I would have loved if the author would have gone just a little more in depth scientifically, however, I still thoroughly enjoyed it. If you don’t have a lot of psychology experience and you are interested in what influences human behavior I feel as if this book would be excellent for you since it does a great job at giving you a basic understanding. Even if you have experience in sociology and psychology I would still recommend this book as it was overall entertaining to read.

## Frequently Bought Together

- Invisible Influence: The Hidden Forces that Shape Behavior
- The Catalyst: How to Change Anyone's Mind
- Contagious: Why Things Catch On

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*Product available on Desertcart Brazil*
*Store origin: BR*
*Last updated: 2026-02-11*