---
product_id: 401415625
title: "Advertising: Concept and Copy"
price: "R$987"
currency: BRL
in_stock: true
reviews_count: 5
url: https://www.desertcart.com.br/products/401415625-advertising-concept-and-copy
store_origin: BR
region: Brazil
---

# Advertising: Concept and Copy

**Price:** R$987
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Advertising: Concept and Copy
- **How much does it cost?** R$987 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.br](https://www.desertcart.com.br/products/401415625-advertising-concept-and-copy)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Buy Advertising: Concept and Copy by Felton, George online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase.

Review: It is a very useful book for those studying advertising and learning how to create a campaign. It was a very fruitful gift for the person who received it from me.
Review: Love the graphics and text. Great overview of Copywriting information.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Customer reviews | 4.5 4.5 out of 5 stars (123) |
| Dimensions  | 21.59 x 2.29 x 27.69 cm |
| Edition  | Third Edition |
| ISBN-10  | 0393733866 |
| ISBN-13  | 978-0393733860 |
| Item weight  | 1.32 Kilograms |
| Language  | English |
| Print length  | 320 pages |
| Publication date  | 6 September 2013 |
| Publisher  | WW Norton & Co |

## Images

![Advertising: Concept and Copy - Image 1](https://m.media-amazon.com/images/I/61k01fV+cYL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by V***A on 13 April 2015*

It is a very useful book for those studying advertising and learning how to create a campaign. It was a very fruitful gift for the person who received it from me.

### ⭐⭐⭐⭐⭐ Review
*by P***0 on 23 February 2021*

Love the graphics and text. Great overview of Copywriting information.

### ⭐⭐⭐⭐⭐ Review
*by C***E on 4 January 2016*

I can easily say that, of the dozen copywriting/persuasion books I own, this book is one of the most practical. It gets all the prerequisite stuff in there (target audience research, how to create a brief, choosing a strategy) and throws in topics people rarely cover, like how to write in a particular voice or writing non-hype headlines. i recommend this book for newbies and pros alike. And I say that as a mid-level digital copywriter with 4+ years of professional experience.

## Frequently Bought Together

- Advertising: Concept and Copy
- Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
- Advertising Concept Book 3E: Think Now, Design Later

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.com.br/products/401415625-advertising-concept-and-copy](https://www.desertcart.com.br/products/401415625-advertising-concept-and-copy)

---

*Product available on Desertcart Brazil*
*Store origin: BR*
*Last updated: 2026-01-23*