--- product_id: 370059706 title: "Logo Beginnings (Multilingual Edition)" price: "R$1227" currency: BRL in_stock: true reviews_count: 10 url: https://www.desertcart.com.br/products/370059706-logo-beginnings-multilingual-edition store_origin: BR region: Brazil --- # Logo Beginnings (Multilingual Edition) **Price:** R$1227 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Logo Beginnings (Multilingual Edition) - **How much does it cost?** R$1227 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.br](https://www.desertcart.com.br/products/370059706-logo-beginnings-multilingual-edition) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Countless global brands , including Rolex, BMW, Louis Vuitton , and the New York Yankees , still use logos that were designed over 100 years ago . Yet there has never been a monograph devoted to the origins of logo design . In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today. Author Jens Müller , described as the “logo detective” by Wired magazine, examined historical trademark registers, international corporate archives, and early design publications to unearth more than 6,000 logos from 1870 to 1940 . This unparalleled collection traces the development of modern trademarks and sheds light on forgotten designs and early versions of famous logos . The catalog is divided into four design categories: Pictorial, Form, Effect, and Typographic. Each chapter is then systematically subdivided according to basic elements of design such as circle, line, overlap, and outline, thus offering a new perspective on design principles that are still relevant today. Along with an extensive picture section, the book comprises an introduction by Jens Müller on the history of the trademark as well as a reproduction of the first comprehensive examination of modern corporate logos: the influential design pioneer F.H. Ehmcke’s (1878–1965) illustrated essay “Wahrzeichen—Warenzeichen” (Symbols—trademarks) from 1921. Also included are ten case studies of famous trademarks, including those of 3M, NBC, Shell, and Olivetti , and numerous rare images illustrating the—at times varied, at times consistent—developments in international logo design and the birth of the corporate identity . Logo Beginnings is not only a fundamental and inspiring graphic design manual but also an excellent read for anyone interested in social, cultural, and corporate history and the fascinating impact of trademarks. It is also the perfect complement to the TASCHEN classic Logo Modernism . Review: Great book, odd page layout - 1) Taschen books are generally Excellent 2) this book is a great resource on the history of logos that already exist, it's not to teach you how to design… With that said, I find the page layout odd! I’ve never seen a design book, about good design, that has the text start so close to the top of each page. It looks like a mistake. The bottom of the layout with page numbers also looks too high. It’s quite distracting. I’m an art director and designer of books and magazines myself and would not let this go to print. Either the print vendor shifted pages too high or the Art Director tried a style that is Not balanced. I can only think that maybe this was done so that the book can be printed smaller without resigning the page layout. Still distracting. Also, Taschen should stop printing their xxl books too small. The text becomes too small and difficult to read. It’s a cheaper price point and that’s good, but their designers should First start with a font size that is easier to read when printed smaller. Again, these books are great and designers should own a copy. Cheers Review: HOLY CRAP - Ever wonder if a book is worth $60? This one is. It's huge, quality paper, and filled with a century's worth of brilliant design. I was flabbergasted by the size and weight of the desertcart box. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #521,516 in Books ( See Top 100 in Books ) #57 in Branding & Logo Design #1,588 in Marketing (Books) #34,437 in Reference (Books) | | Customer Reviews | 4.8 out of 5 stars 153 Reviews | ## Images ![Logo Beginnings (Multilingual Edition) - Image 1](https://m.media-amazon.com/images/I/71QWL+A+u+L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great book, odd page layout *by M***C on January 10, 2024* 1) Taschen books are generally Excellent 2) this book is a great resource on the history of logos that already exist, it's not to teach you how to design… With that said, I find the page layout odd! I’ve never seen a design book, about good design, that has the text start so close to the top of each page. It looks like a mistake. The bottom of the layout with page numbers also looks too high. It’s quite distracting. I’m an art director and designer of books and magazines myself and would not let this go to print. Either the print vendor shifted pages too high or the Art Director tried a style that is Not balanced. I can only think that maybe this was done so that the book can be printed smaller without resigning the page layout. Still distracting. Also, Taschen should stop printing their xxl books too small. The text becomes too small and difficult to read. It’s a cheaper price point and that’s good, but their designers should First start with a font size that is easier to read when printed smaller. Again, these books are great and designers should own a copy. Cheers ### ⭐⭐⭐⭐⭐ HOLY CRAP *by A***N on May 21, 2023* Ever wonder if a book is worth $60? This one is. It's huge, quality paper, and filled with a century's worth of brilliant design. I was flabbergasted by the size and weight of the amazon box. ### ⭐⭐⭐⭐⭐ This is a must have book *by D***R on April 1, 2022* This book is incredible and a beautiful compliment to Logo Modernism. The price is a steal for the amount of content and overall quality. Definitely a must have book for any designer. Also, not sure where mine shipped from but it was packed perfectly and came in mint condition. 100% recommended. ## Frequently Bought Together - Logo Beginnings - Logo Modernism - Logos that Last: How to Create Iconic Visual Branding --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.br/products/370059706-logo-beginnings-multilingual-edition](https://www.desertcart.com.br/products/370059706-logo-beginnings-multilingual-edition) --- *Product available on Desertcart Brazil* *Store origin: BR* *Last updated: 2026-05-17*