---
product_id: 350962766
title: "International Marketing"
price: "R$1755"
currency: BRL
in_stock: true
reviews_count: 5
url: https://www.desertcart.com.br/products/350962766-international-marketing
store_origin: BR
region: Brazil
---

# International Marketing

**Price:** R$1755
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** International Marketing
- **How much does it cost?** R$1755 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.br](https://www.desertcart.com.br/products/350962766-international-marketing)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: More global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka Brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries New coverage of digital advances and social media marketing Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography Additional videos supplementing the comprehensive online resource package for students and lecturers A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.

Review: In good condition - Thanks
Review: Nice book for beginners - Had to read it for a class and it’s nice, explains well but it’s very basic. I would recommend for a beginner

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Customer Reviews | 4.4 out of 5 stars 30 Reviews |

## Images

![International Marketing - Image 1](https://m.media-amazon.com/images/I/81zvmPvm8dL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ In good condition
*by B***Y on 22 July 2019*

Thanks

### ⭐⭐⭐ Nice book for beginners
*by L***I on 17 May 2023*

Had to read it for a class and it’s nice, explains well but it’s very basic. I would recommend for a beginner

### ⭐⭐⭐⭐⭐ College book
*by R***L on 5 November 2020*

Good as described!

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**Shop now:** [https://www.desertcart.com.br/products/350962766-international-marketing](https://www.desertcart.com.br/products/350962766-international-marketing)

---

*Product available on Desertcart Brazil*
*Store origin: BR*
*Last updated: 2026-05-27*