---
product_id: 280862309
title: "Alpha 7 III - 24.2MP Full Frame Mirrorless Camera, 4K Video, 0.02s Fast Autofocus, 10fps Continuous Shot, 5-Axis Stabilization, Ideal for Photos and Videos"
brand: "sony"
price: "R$26659"
currency: BRL
in_stock: true
reviews_count: 5
category: "Sony"
url: https://www.desertcart.com.br/products/280862309-alpha-7-iii-24-2mp-full-frame-mirrorless-camera-4k
store_origin: BR
region: Brazil
---

# 0.02s ultra-fast autofocus 4K UHD video capture 24.2MP full-frame sensor Alpha 7 III - 24.2MP Full Frame Mirrorless Camera, 4K Video, 0.02s Fast Autofocus, 10fps Continuous Shot, 5-Axis Stabilization, Ideal for Photos and Videos

**Brand:** sony
**Price:** R$26659
**Availability:** ✅ In Stock

## Summary

> ⚡ Capture brilliance at the speed of life — Sony Alpha 7 III, your creative edge.

## Quick Answers

- **What is this?** Alpha 7 III - 24.2MP Full Frame Mirrorless Camera, 4K Video, 0.02s Fast Autofocus, 10fps Continuous Shot, 5-Axis Stabilization, Ideal for Photos and Videos by sony
- **How much does it cost?** R$26659 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.br](https://www.desertcart.com.br/products/280862309-alpha-7-iii-24-2mp-full-frame-mirrorless-camera-4k)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Cinematic 4K Video:** Shoot professional-grade 4K HDR footage with full-pixel readout and no pixel binning.
- • **Lightning-Fast Focus:** Never miss a moment with 0.02s Real-Time Tracking & Eye AF precision.
- • **Rock-Solid Stability:** 5-axis optical image stabilization ensures blur-free photos and smooth videos.
- • **Stunning Full-Frame Clarity:** Capture breathtaking 24.2MP images with exceptional low-light performance.
- • **Endurance for All-Day Shoots:** Large Z battery capacity keeps you shooting longer without interruption.

## Overview

The Sony Alpha 7 III is a professional-grade mirrorless full-frame camera featuring a 24.2MP back-illuminated sensor, ultra-fast 0.02-second autofocus with 693 phase-detection points, 5-axis image stabilization, and 10fps continuous shooting. It supports high-resolution 4K UHD video recording with full-pixel readout and offers extended battery life for prolonged shooting sessions, making it ideal for photographers and videographers demanding speed, clarity, and versatility.

## Description

Back-illuminated 24.2MP full-frame sensor - The 35mm full-frame Exmor R CMOS image sensor features 24.2-megapixel resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster12 data readout speed is achieved through copper wires and front-end LSI. Entirely enhanced image processing system - A combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement in image quality. Wider, faster, more steadfast AF performance - An evolved image processing system and α9 camera AF algorithms optimised for the α7 III improve AF speed, precision, and tracking performance. Focal-plane phase-detection AF supports A-mount lenses - Phase-detection AF can operate even when an A-mount lens18 is mounted to the α7 III via an LA-EA3 adaptor. The 693-point focal-plane phase-detection AF system provides wide-area coverage, fast response, and high-performance tracking.

Review: Una mirrorless completa e affidabile, ancora oggi una garanzia - Ho acquistato la Sony Alpha 7 III dopo aver valutato a lungo diverse mirrorless full frame, e posso dire che è stata una scelta azzeccata. Anche se non è l’ultimo modello uscito, rimane una fotocamera estremamente valida sotto tutti i punti di vista. La qualità d’immagine è eccellente: il sensore full frame restituisce foto molto dettagliate, con una gamma dinamica ampia e ottime prestazioni anche ad alti ISO. I file sono puliti e lavorabili, sia in JPEG che soprattutto in RAW. L’autofocus è uno dei suoi punti forti: rapido, preciso e affidabile, con Eye AF che funziona davvero bene sia per persone che per animali. Per fotografia di ritratto, eventi o street è una sicurezza. Molto buona anche lato video: il 4K è nitido e stabile, perfetto per chi fa contenuti, interviste o video promozionali. La stabilizzazione interna aiuta parecchio anche a mano libera. Costruzione solida, batteria che dura finalmente tanto (rispetto a modelli precedenti) e un’ergonomia che migliora con l’uso. I menu Sony non sono i più intuitivi all’inizio, ma una volta configurati diventano gestibili senza problemi. In conclusione, una fotocamera versatile, affidabile e professionale, adatta sia a chi vuole fare un salto di qualità sia a chi lavora già nel settore. A questo prezzo, difficile chiedere di meglio.
Review: Tavsiye - Çok iyi makine.

## Features

- REACTIVE AUTOFOCUS - Leverage Real Time Eye AF and Real Time Tracking (for Humans and Animals) to keep your subject in focus in any situation.
- Excellent image quality: 24MP full-frame sensor and high ISO sensitivity for high image quality even in low light.
- PROFESSIONAL VIDEOMAKING: Full-pixel readout without pixel binning for 4K HDR high resolution video.
- INTEGRATED STABILIZATION: Built-in 5-axis stabilization for photos and videos to compensate for camera vibration.
- LONG BATTERY LIFE : High capacity Z battery for continuous shooting.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07B4L1PQ8 |
| Age Range Description | Adult |
| Aperture modes | F101 |
| Are Batteries Included | Yes |
| Aspect Ratio | 16:9 |
| Aspect ratio | 16:9 |
| Auto Focus Technology | Hybrid |
| Autofocus | Yes |
| Autofocus Points | 693 |
| Best Sellers Rank | #115,106 in Electronics ( See Top 100 in Electronics ) #188 in Mirrorless Cameras |
| Bit Depth | 10 Bit |
| Brand | Sony |
| Built-In Media | AC Adaptor AC-UUE12 Accessory shoe cap Body cap Eyepiece cup Micro USB cable Rechargeable Battery NP-FZ100 Shoulder strap |
| Camera Flash | no flash |
| Camera Lens | 35 month |
| Color | black |
| Compatible Devices | USB & Bluetooth Devices |
| Compatible Flash Memory Type | SDHC |
| Compatible Mountings | Sony E |
| Compatible mountings | Sony E |
| Connectivity Technology | Micro USB |
| Continuous Shooting | 10 FPS |
| Crop Mode | Full Frame (1x) |
| Customer Reviews | 4.6 out of 5 stars 1,226 Reviews |
| Data Transfer Rate | 48 Gigabits Per Second |
| Digital Scene Transition | False |
| Digital-Still | No |
| Display Fixture Type | Fixed |
| Display Maximum Resolution | 24.2 megapixels |
| Display Resolution Maximum | 24.2 megapixels |
| Display Type | LCD |
| Dots Per Screen | [Moderate to High] |
| Effective Still Resolution | 24.2 MP |
| Expanded ISO Minimum | 100 |
| Expanded ISO minimum | 100 |
| Exposure Control | Automatic |
| File Format | RAW |
| Flash Memory Bus Interface Type | UHS-I |
| Flash Memory Speed Class | C3 |
| Flash Memory Type | SDXC |
| Flash Memory UHS Speed Class | UHS Speed Class 3 or higher |
| Flash Memory Video Speed Class | V30 |
| Flash Modes | [MULTIPLE] |
| Flash Sync Speed | 1/250 |
| Focal Length Description | 16 millimeters |
| Focus Features | Hybrid |
| Focus Mode | Continuous-Servo AF (AF-C) |
| Focus Type | Auto Focus |
| Form Factor | Spiegellos |
| Generation | 3 |
| Global Trade Identification Number | 04548736079656 |
| HDMI Type | Type A Standard HDMI |
| Hardware Interface | USB |
| Has Color Screen | Yes |
| Image Capture Type | Video |
| Image stabilisation | yes |
| Image stabilization | yes |
| Item Weight | 650 g |
| JPEG Quality Level | Normal |
| Lens Construction | Inconnu |
| Lens Correction Type | Optical Image Stabilisation |
| Lens Type | Wide Angle Zoom |
| Manufacturer | Sony |
| Manufacturer Part Number | ILCE7M3B.CEC |
| Maximum Image Size | 24.2 MP |
| Maximum Shutter Speed | 1/8000 Seconds |
| Memory Slots Available | 2 |
| Metering Methods | Evaluative |
| Minimum Shutter Speed | 30 Seconds |
| Model Name | Sony α 7 III |
| Model Number | ILCE7M3B.CEC |
| Model Series | Alpha |
| Movie Mode | Yes |
| Night vision | No |
| Number of Diaphragm Blades | 8 |
| Phase Detection Sensor Points | 1 |
| Photo Sensor Resolution | 24.2 MP |
| Photo Sensor Size | Mirrorless |
| Photo sensor technology | CMOS |
| Real Angle Of View | 46.3 Degrees |
| Recording Capacity | 29 Minutes |
| Remote Included | No |
| Screen Size | 3 Inches |
| Self Timer | 10, 2, 3 |
| Sensor Type | CMOS |
| Series Number | 7 |
| Shooting Modes | Movie |
| Skill Level | Professional |
| Special Feature | Video Recording |
| Specific Uses For Product | Photography, Videography |
| Supported Image Format | RAW |
| Supported file format | RAW |
| Total Still Resolution | 24.2 MP |
| Total USB 2.0 Ports | 1 |
| Total USB Ports | 2 |
| Total Video Out Ports | 1 |
| Touch Screen Type | [POSSIBLE] Capacitive |
| Unit Count | 1.0 Count |
| Video Capture Format | 4k |
| Video Output | Micro USB |
| Video Resolution | 4K UHD 2160p |
| Viewfinder | Optical |
| Viewfinder Magnification | 0.78x |
| White Balance Settings | Auto |
| Wireless Technology | Bluetooth |
| Write Speed | 10 fps |
| Zoom | Optical Zoom |

## Product Details

- **Aspect ratio:** 16:9
- **Brand:** Sony
- **Compatible mountings:** Sony E
- **Expanded ISO minimum:** 100
- **Image stabilisation:** yes
- **Maximum webcam image resolution:** 24.2 MP
- **Metering description:** Evaluative
- **Model name:** Sony α 7 III
- **Photo sensor technology:** CMOS
- **Supported file format:** RAW

## Images

![Alpha 7 III - 24.2MP Full Frame Mirrorless Camera, 4K Video, 0.02s Fast Autofocus, 10fps Continuous Shot, 5-Axis Stabilization, Ideal for Photos and Videos - Image 1](https://m.media-amazon.com/images/I/81hhMLhGdSL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Una mirrorless completa e affidabile, ancora oggi una garanzia
*by D***S on 1 January 2026*

Ho acquistato la Sony Alpha 7 III dopo aver valutato a lungo diverse mirrorless full frame, e posso dire che è stata una scelta azzeccata. Anche se non è l’ultimo modello uscito, rimane una fotocamera estremamente valida sotto tutti i punti di vista. La qualità d’immagine è eccellente: il sensore full frame restituisce foto molto dettagliate, con una gamma dinamica ampia e ottime prestazioni anche ad alti ISO. I file sono puliti e lavorabili, sia in JPEG che soprattutto in RAW. L’autofocus è uno dei suoi punti forti: rapido, preciso e affidabile, con Eye AF che funziona davvero bene sia per persone che per animali. Per fotografia di ritratto, eventi o street è una sicurezza. Molto buona anche lato video: il 4K è nitido e stabile, perfetto per chi fa contenuti, interviste o video promozionali. La stabilizzazione interna aiuta parecchio anche a mano libera. Costruzione solida, batteria che dura finalmente tanto (rispetto a modelli precedenti) e un’ergonomia che migliora con l’uso. I menu Sony non sono i più intuitivi all’inizio, ma una volta configurati diventano gestibili senza problemi. In conclusione, una fotocamera versatile, affidabile e professionale, adatta sia a chi vuole fare un salto di qualità sia a chi lavora già nel settore. A questo prezzo, difficile chiedere di meglio.

### ⭐⭐⭐⭐⭐ Tavsiye
*by A***T on 3 December 2025*

Çok iyi makine.

### ⭐⭐⭐⭐⭐ Honestly...what a camera!
*by P***L on 4 May 2026*

I’ve been using the Sony A7III for both photography and video work, and it’s easily one of the best all-round cameras I’ve owned. The full-frame sensor delivers excellent image quality with great dynamic range and really strong low-light performance, which makes a big difference when shooting in less controlled environments. Whether I’m shooting photos or video, the results are consistently sharp and clean. Autofocus is a standout feature — it’s fast, reliable, and tracks subjects incredibly well, which is ideal for both moving shots and content creation. The 693-point AF system and tracking make it easy to stay locked onto subjects without constantly adjusting focus. ([DPReview][1]) For video, it handles 4K really well, and having S-Log profiles gives you more flexibility when colour grading. It’s not the newest camera anymore, but it still delivers professional-looking footage without needing to upgrade. Battery life is another huge plus — I can shoot for long periods without worrying about swapping batteries constantly, which is a big win on longer shoots. Build quality feels solid, and while it’s not the most rugged camera out there, it’s well put together and comfortable to use for long sessions. ([RTINGS.com][2]) Overall, this camera hits a perfect balance between performance, quality, and price. Whether you’re into photography, videography, or both, the Sony A7III is still an absolute workhorse.

## Frequently Bought Together

- Sony Alpha 7 III | Full-Frame Mirrorless Camera ( Fast 0.02s AF, 5-axis in-body optical image stabilisation, 4K HLG, Large Battery Capacity ), Black
- SanDisk 128GB Extreme PRO SDXC card, SD Card, V30 Memory Card, 4K UHD, up to 200 MB/s, SanDisk QuickFlow Technology, RescuePro Deluxe Data Recovery Software, UHS-I, Class 10, U3, V30
- Sony SEL50F18F E Mount Full Frame 50 mm F1.8 Prime Lens, Black

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*Product available on Desertcart Brazil*
*Store origin: BR*
*Last updated: 2026-05-25*