---
product_id: 17385255
title: "Customer Service Is Just Foreplay: The Modern Customer Experience Will Separate You From The Competition Paperback – June 15, 2015"
brand: "brian appletonjason d cassshapiro elyssa"
price: "R$324"
currency: BRL
in_stock: true
reviews_count: 7
url: https://www.desertcart.com.br/products/17385255-customer-service-is-just-foreplay-the-modern-customer-experience-will
store_origin: BR
region: Brazil
---

# Customer Service Is Just Foreplay: The Modern Customer Experience Will Separate You From The Competition Paperback – June 15, 2015

**Brand:** brian appletonjason d cassshapiro elyssa
**Price:** R$324
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Customer Service Is Just Foreplay: The Modern Customer Experience Will Separate You From The Competition Paperback – June 15, 2015 by brian appletonjason d cassshapiro elyssa
- **How much does it cost?** R$324 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.br](https://www.desertcart.com.br/products/17385255-customer-service-is-just-foreplay-the-modern-customer-experience-will)

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- brian appletonjason d cassshapiro elyssa enthusiasts

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## Description

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## Images

![Customer Service Is Just Foreplay: The Modern Customer Experience Will Separate You From The Competition Paperback – June 15, 2015 - Image 1](https://m.media-amazon.com/images/I/71WfvbCX-ZL.jpg)
![Customer Service Is Just Foreplay: The Modern Customer Experience Will Separate You From The Competition Paperback – June 15, 2015 - Image 2](https://m.media-amazon.com/images/I/71pz5HuSrgL.jpg)
![Customer Service Is Just Foreplay: The Modern Customer Experience Will Separate You From The Competition Paperback – June 15, 2015 - Image 3](https://m.media-amazon.com/images/I/31dp8BoXnrL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Advice that hits all the right notes
*by I***Y on June 3, 2015*

As a longtime daily newspaper executive editor (later in marketing/PR), I always passed along advice to reporters that my mentor give me: Make your story sing and know when the music is over. So it hit home when Jason Cass (and Brian Appleton) advise those in the insurance industry to adapt to the technological times and make their approaches "sing." Even the best reporters know that simply gathering all the requisite facts won't make their stories "sing" if the text is not accessible and appealing to their audiences with anecdotal leads and the like (and the tricks to make that connection have changed significantly in recent years with shorter attention spans). The same is true in the insurance industry as this easy-to-read manual for modern times makes readily apparent. You don't have to be a technological genius to survive and flourish, but you absolutely must evolve (because your customers have) and know the ever-changing tools available and how to implement them--and the resources at your disposal if assistance is necessary. This book provides great insights on the latest techniques to maintain and grow your customer base, while avoiding dinosaur status. And, I would hasten to add, it is very accessible. It "sings" throughout.

### ⭐⭐⭐⭐⭐ Loaded with practical ideas for today's insurance agent
*by M***O on August 3, 2015*

A must for every independent agent !!!Practical ideas for today's insurance agent to be able to continue to compete against the threat of online competition. Jason gives great actionable tips on how agents can embrace technology and other "non" technical tactics to help drive growth and retention.A couple of my favorite quotes:"The agents who come out on top will be those who are most responsive to new ideas""Communicate with customers by electronically funneling all conversations to your management system through digital platforms such as text, email and social media"Regarding an agency website:--- "Images and videos should also be prominently featured. Incorporate real pictures and background information on your agency and staff, a component that’s shown to be critical in customer engagement."-- "Unlike online-only insurance companies, you have the advantage of creating personal relationships with customers. Assigning a face to a name is one extra step that’ll set you apart."-- "It’s time to stop thinking of your website as a digital business card and start thinking of it as a customer conversion system."-- "A website is one of the most important tools your agency has. If used properly, it can turn opportunities into leads and leads into paying customers"

### ⭐⭐⭐⭐⭐ Easy Read, very informative
*by J***R on September 6, 2016*

I usually listen to books while driving between appointments. Seldom do I get the opportunity to finish a book that I do not listen to. I bought the e-book and didn't start it because I thought it would be overwhelming and too much to read. I was pleasantly surprised when I finished the book in a couple of hours and had great suggestions on how to improve our agency. Customer service was outlined in a recent staff meeting as being of utmost importance behind sales, I look forward to implementing some of the suggestions to make the customer experience the sole focus on moving the agency forward and combating competitive pressures within the industry.

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*Product available on Desertcart Brazil*
*Store origin: BR*
*Last updated: 2026-02-20*