---
product_id: 166989936
title: "The Art of Digital Branding"
brand: "ian cocoran"
price: "R$259"
currency: BRL
in_stock: true
reviews_count: 5
category: "Books"
url: https://www.desertcart.com.br/products/166989936-the-art-of-digital-branding
store_origin: BR
region: Brazil
---

# The Art of Digital Branding

**Brand:** ian cocoran
**Price:** R$259
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Art of Digital Branding by ian cocoran
- **How much does it cost?** R$259 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.br](https://www.desertcart.com.br/products/166989936-the-art-of-digital-branding)

## Best For

- ian cocoran enthusiasts

## Why This Product

- Trusted ian cocoran brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Synopsis 
        	
        	
        		
        			This comprehensive volume provides managers, business owners, and anyone else who wants to enhance their brand identity using the internet, with a wealth of practical information and strategies for building an effective Web presence. The &quot;Art of Digital Branding&quot; explains the traditional theories behind branding and explores the way in which they can be applied to Web sites for any industry or field. This volume also covers everything readers will need to know about site content - from colour schemes and menu formats, and the role they play in brand perception, through the inclusion of mission statements, and search engines, to deciding between a global site and region specific ones. It also looks at how to add depth to the brands web experience by adding audio, video, and animations. This will become an essential resource for anyone wanting to take full advantage of the internet&apos;s branding potential.
				    	
					
        		
        		
        	
        
        	
        		About the Author
        	
        	
        		
        			Ian Cocoran has been reviewing corporate Web sites for brandchannel.com since its inception in 2001. He has worked as a senior manager and director for multinational organizations in the home improvement, pharmaceutical, well-being, fashion, and chemical industries. Cocoran lives in Sydney, Australia.

## Images

![The Art of Digital Branding - Image 1](https://images-na.ssl-images-amazon.com/images/I/41svwg7IIjL.jpg)
![The Art of Digital Branding - Image 2](https://images-na.ssl-images-amazon.com/images/I/41d1P-fMGxL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ This book will allow you look at your site from a sideview
            
*by B***T on 4 February 2009*

This is a great read, and I even did not expected, that in 2009 something new can be written about the brands & internet.What is really great, that author uses a lot of examples, and in a way, of comparing a websites, like in first approach would be totally incomparable.For example, how to compare Nabisco, Sega (those websites, by the way, are an examples of how you NO NEED build the web presence), with a such web portals as Hard Rock Cafe, Ferrari, Aston Martin and many more.What I especially like, is that author shows the concept in a way, like you would choose a water in the shower. Like for the example, he shows website which is too cluttered, colorful, like a parrot, and then takes an opposite example - when all is a good and easy to spot, but very boring and does not engages you at all. And then as a summary, he finds a website, who has no any of 2 drawbacks before.So, it's really a great way to present the information, since till now, books about similar topics praised for example amazon website, and then found some victim to kick, but here - author goes from -273 to + 273, and gives you "golden middle", where all is great.I found also very interesting, how author ties in the text his personal life experiences, and how it can connects with a digital branding - after all it's also a great read.I also want to emphasize, that here, if you search for the info, how to construct a landing page which will give you the best conversions, or what color for shopping cart gives the least drop rates - this is not a book you need in that case you can choose for example this title:Landing Page Optimization: The Definitive Guide to Testing and Tuning for ConversionsHere, you will find something more ephemeral, conscious minded, and somewhat first impression related - like, author cites the M. Thacher, where she says, that "I make my mind up about someone within the first ten seconds and I very seldom change it"So, I totally agree, that you can spend ages for SEO, and tons of money for PPC, or A/B split test all - in case the visitor will "do not like" what he see in first seconds, he will just press the "back" buttonSo, I would summarize, that this book gives a great overview how to get first impression, maximally good (consider mother's advice to daugther, going to first date - check his shoes first - if they are clean, then it's more likely than a man is OK too).And then more on content, and usability issues are covered, deconstructing a lot of real world examples.
  Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

### ⭐⭐⭐⭐ A very good analysis of how to translate your brand online
            
*by T***R on 12 February 2009*

Ian Cocoran does a great job in this book describing that you must first understand what your brand stands for on all levels and then decide how to best convey those core brand values online.  He reinforces my idea that creating brand awareness does not mean much unless and until you communicate what your brand stands for and how that is unique so you create strategic brand awareness.  Everything counts from what you present, how you present it, how your website feels, what it conveys about your brand and how your visitors will think and feel from the very first second they see your first page load.Cocoran has reviewed many websites for [....] and infuses this book with many of those reviews along with screen shots to help us understand his analyses and insights as to how successfully these companies translated their brands online.He ends the book giving us the intriguing concept of an emotionally intelligent website that artificially 'reacts' and responds to visitors' feelings and emotions based on their interactions with the site.  The concepts sounds a little far out there at first, but after just a little thought we realize that the future he describes is not too far off and many are starting to create that future now.I highly recommend this book to anyone involved in website marketing.
  

### ⭐⭐⭐⭐ Somehow outdated, yet it's core writting has valuable info.
            
*by I***S on 21 January 2013*

That book, expplains the most part of the internet. Despite being kind of outdated (well that's obvious a couple of years have passed by since it's release) it describes some facts of the internet that will never change. And it explains them well. It's not a book that will teach you of SEO, Social media Marketing or so, but it willl explain you the way customers perceive the digital identity of a brand. It screencasts how, the digital presence can harm your real one or boost it. To conclude with, I would prefer you learn first how to set up a site and do some seo, and then read this book, so that you can understand it.
  

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.com.br/products/166989936-the-art-of-digital-branding](https://www.desertcart.com.br/products/166989936-the-art-of-digital-branding)

---

*Product available on Desertcart Brazil*
*Store origin: BR*
*Last updated: 2026-03-10*