--- product_id: 1415856 title: "Root Cover Up, Medium Brown, Instant Gray Coverage and Temporary Root Touch-Up, Water-Resistant" brand: "color wow" price: "R$589" currency: BRL in_stock: true category: "Color Wow" url: https://www.desertcart.com.br/products/1415856-root-cover-up-medium-brown-instant-gray-coverage-and-temporary store_origin: BR region: Brazil --- # Reflective mineral powder Water & sweat resistant Instant root coverage Root Cover Up, Medium Brown, Instant Gray Coverage and Temporary Root Touch-Up, Water-Resistant **Brand:** color wow **Price:** R$589 **Availability:** ✅ In Stock ## Summary > ✨ Root coverage that works as hard as you do! ## Quick Answers - **What is this?** Root Cover Up, Medium Brown, Instant Gray Coverage and Temporary Root Touch-Up, Water-Resistant by color wow - **How much does it cost?** R$589 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.br](https://www.desertcart.com.br/products/1415856-root-cover-up-medium-brown-instant-gray-coverage-and-temporary) ## Best For - color wow enthusiasts ## Why This Product - Trusted color wow brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **All-Day Resilience:** Water and sweat resistant formula that stays put until your next shampoo. - • **Instant Grey Camouflage:** Cover roots and regrowth in seconds—no dyes or peroxide needed. - • **Cruelty-Free & Clean Beauty:** No waxes, no PPDs, paraben-free, and cruelty-free for guilt-free glam. - • **Travel & Lifestyle Friendly:** Perfect for busy pros—maintain flawless hair on long trips or hectic days without touch-ups. - • **Natural, Multi-Dimensional Finish:** Reflective mineral powder creates a fuller, thicker hair illusion with natural shine. ## Overview COLOR WOW Root Cover Up is an award-winning, water- and sweat-resistant mineral powder that instantly conceals grey roots and regrowth without harsh chemicals. Its reflective pigments blend naturally to create the appearance of thicker, fuller hair, lasting until your next shampoo. Ideal for professionals seeking a quick, no-mess solution to maintain polished hair between colorings. ## Description desertcart.com: COLOR WOW Root Cover Up, Medium Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula : Beauty & Personal Care ## Features - Camouflage roots and regrowth instantly without dyes or peroxide. No waxes, no PPD’s + cruelty-free. - Temporary color stays until shampoo’d out (you can swim in it!) - Fill in thin spots and disguise exposed scalp to create the look of thicker, fuller hair - Reflective mineral powder for a multi-dimensional, natural look ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00FYSZDQ4 | | ASIN | B00FYSZDQ4 | | Best Sellers Rank | #1,401 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #5 in Hair Mascaras & Root Touch Ups | | Brand Name | COLOR WOW | | Color | Medium Brown | | Container Type | Box | | Customer Reviews | 4.2 4.2 out of 5 stars (21,783) | | Department | Unisex Adult | | Full Cure Time | 6 Months | | Global Trade Identification Number | 05060150185434 | | Hair Color Permanence | Permanent | | Hair Type | Chemically Treated | | Is Discontinued By Manufacturer | No | | Item Form | Powder | | Item Weight | 4.54 g | | Item model number | CW543 | | Language | Italian | | Manufacturer | AmazonUs/FEDM1 | | Manufacturer | AmazonUs/FEDM1 | | Manufacturer Part Number | CW543 | | Manufacturer recommended age | 0 months and up | | Material Features | Natural | | Material Type Free | Paraben Free | | Model Number | CW543 | | Number of Items | 1 | | Product Benefits | Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. | | Product Dimensions | 4.9 x 2.13 x 0.55 inches; 0.16 ounces | | Unit Count | 1.0 Ounce | ## Product Details - **Brand:** COLOR WOW - **Color:** Medium Brown - **Item Form:** Powder - **Package Information:** Box - **Product Benefits:** Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. ## Images ![Root Cover Up, Medium Brown, Instant Gray Coverage and Temporary Root Touch-Up, Water-Resistant - Image 1](https://m.media-amazon.com/images/I/61uxg0TLvBL.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: Hi! I want to know haw long does it last one box if you use it ones a week? Tanks** A: I have had my Color Wow Root Cover Up since May, 2014 and use it frequently, maybe once a week, and still have a majority of it left. I love it. It blends in well with my color and I can wait 3 times as long to apply color to my hair by using it. I highly recommend this product. I'm sure the one compact of powdered color will last me a full year if not longer. **Q: Trying to figure out which to get the medium brown or dark brown? Any suggestions on how to choose?** A: I use this to cover silver / grey roots (80% +) in the front of my head. I color to a dark blonde (level 6-7). I opted to go medium brown rather than dark blonde in this product, assuming the very light roots would lighten up the medium brown Color Wow. It is a great match and so happy with my choice; I have extended my root coloring by 2+ weeks using this product. **Q: What are the ingredients in this product? Has it been evaluated for toxicity by a group like Skin Deep?** A: Hello, Thank you for your message. The ingredients are as follows: synthetic Fluorphlogopite, talc, mica, octyldodecyl steroyl stearate, ethylhexyl, palmitate, zinc stearate, silica, zea mays starch, pentaerythrityl tetraisostearate, aluminum starch octenylsuccinate, kaolin, phenoxyethanol, dimethicone, triethoxycaprylysilane, ci77499, ci 77491. **Q: does this wash out of your hair in the rain? How many uses in the compact?** A: My hair hasn't been rained on. It has been snowed on and it didn't rinse out. It completely washes out during a shampoo. I don't know how many uses in the compact. I would think it varies according to how much outgrowth there is My sister has had hers about 6 months & does not have to reorder yet.She uses it about 3 times a week ## Frequently Bought Together - COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - COLOR WOW Raise the Root Thicken + Lift Spray - All-Day Volume for Fine, Flat Hair without dulling color --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.br/products/1415856-root-cover-up-medium-brown-instant-gray-coverage-and-temporary](https://www.desertcart.com.br/products/1415856-root-cover-up-medium-brown-instant-gray-coverage-and-temporary) --- *Product available on Desertcart Brazil* *Store origin: BR* *Last updated: 2026-06-20*