---
product_id: 1257435
title: "Influencer: The New Science of Leading Change, Second Edition"
price: "R$397"
currency: BRL
in_stock: true
reviews_count: 9
url: https://www.desertcart.com.br/products/1257435-influencer-the-new-science-of-leading-change-second-edition
store_origin: BR
region: Brazil
---

# Influencer: The New Science of Leading Change, Second Edition

**Price:** R$397
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- **What is this?** Influencer: The New Science of Leading Change, Second Edition
- **How much does it cost?** R$397 with free shipping
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## Description

Influencer: The New Science of Leading Change, Second Edition [Grenny, Joseph, Patterson, Kerry, Maxfield, David, McMillan, Ron, Switzler, Al] on desertcart.com. *FREE* shipping on qualifying offers. Influencer: The New Science of Leading Change, Second Edition

Review: Most Effective and Engaging Book of Influence Out There! - Influencer is an excellent book that is not like the basic influence ideas that you may have read by Cialdini, Susan M. Weinschenk, or others. It is far more altruistic, engrossing, and motivating! While reading Influencer I found so many "Aha!" moments that have already helped me to work around current issues at home and in the workplace. The true stories of hard work and overcoming difficult situations resonated well with me, and reinforced the idea that "leading with story" is truly one of the best influence methods. The ideas of clear and measurable goals, making things very personal and "story-like", finding high leverage behavior, thinking through and rewarding the correct behavior, and changing the environment provide so many various tools and methods that anyone can choose from to use. Influencer reinforces that it is vital to deeply research and map out an effective influence plan so that you do not become associated with having the scattered "idea of the month" club to others. The two-page Influencer Worksheet on the website is a simple, yet excellent mapping tool. The only comment that I had on Influencer is the link on page 298 on my kindle version is influencerhook.com and not influencerbook.com. I highly recommend Influencer for a quick and yet very effective read. In addition to Influencer, I also recommend the lessons learned and methods I've put into practice through Crucial Conversations and Crucial Confrontations also by the authors. These methods work, and they are both life and career saving if you are willing to read, re-read, practice, and commit to continued action.
Review: Excellent change resource personally and in a workplace setting - Influencer: The New Science of Leading Change, Second Edition The book is engaging. Short cases and stories from people who have made significant social, business and personal change have been used to illustrate and demonstrate the effectiveness of the model. I particularly liked the way the stories are seamlessly integrated within the text to demonstrate key points. There are also numerous short cases separately boxed at appropriate points to read immediately or later. particularly easy for the reader to see how he or she could also apply these behaviours in their own situation. This book if very well put together, well explained, and a useful tool for me personally and in the workplace. It clearly identifies the model and then shares great information and examples to help the reader understand not only the concepts but how it really has and does create results when applied correctly.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #82,889 in Books ( See Top 100 in Books ) #199 in Communication Skills #559 in Business Management (Books) #644 in Leadership & Motivation |
| Customer Reviews | 4.6 4.6 out of 5 stars (1,797) |
| Dimensions  | 6.1 x 0.9 x 8.9 inches |
| Edition  | 2nd |
| ISBN-10  | 0071808868 |
| ISBN-13  | 978-0071808866 |
| Item Weight  | 15.2 ounces |
| Language  | English |
| Print length  | 336 pages |
| Publication date  | May 14, 2013 |
| Publisher  | McGraw Hill |

## Images

![Influencer: The New Science of Leading Change, Second Edition - Image 1](https://m.media-amazon.com/images/I/61ilYRCTFBL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Most Effective and Engaging Book of Influence Out There!
*by A***R on September 2, 2013*

Influencer is an excellent book that is not like the basic influence ideas that you may have read by Cialdini, Susan M. Weinschenk, or others. It is far more altruistic, engrossing, and motivating! While reading Influencer I found so many "Aha!" moments that have already helped me to work around current issues at home and in the workplace. The true stories of hard work and overcoming difficult situations resonated well with me, and reinforced the idea that "leading with story" is truly one of the best influence methods. The ideas of clear and measurable goals, making things very personal and "story-like", finding high leverage behavior, thinking through and rewarding the correct behavior, and changing the environment provide so many various tools and methods that anyone can choose from to use. Influencer reinforces that it is vital to deeply research and map out an effective influence plan so that you do not become associated with having the scattered "idea of the month" club to others. The two-page Influencer Worksheet on the website is a simple, yet excellent mapping tool. The only comment that I had on Influencer is the link on page 298 on my kindle version is influencerhook.com and not influencerbook.com. I highly recommend Influencer for a quick and yet very effective read. In addition to Influencer, I also recommend the lessons learned and methods I've put into practice through Crucial Conversations and Crucial Confrontations also by the authors. These methods work, and they are both life and career saving if you are willing to read, re-read, practice, and commit to continued action.

### ⭐⭐⭐⭐⭐ Excellent change resource personally and in a workplace setting
*by H***T on August 28, 2013*

Influencer: The New Science of Leading Change, Second Edition The book is engaging. Short cases and stories from people who have made significant social, business and personal change have been used to illustrate and demonstrate the effectiveness of the model. I particularly liked the way the stories are seamlessly integrated within the text to demonstrate key points. There are also numerous short cases separately boxed at appropriate points to read immediately or later. particularly easy for the reader to see how he or she could also apply these behaviours in their own situation. This book if very well put together, well explained, and a useful tool for me personally and in the workplace. It clearly identifies the model and then shares great information and examples to help the reader understand not only the concepts but how it really has and does create results when applied correctly.

### ⭐⭐⭐⭐ Changing something is hard, and this explains it and what to do.
*by P***D on July 25, 2019*

All changes are hard to get implemented and to stick, but they are also hard to analyze, get the right change identified and then plan the correct change effort. This book explains the underlying behaviors that needs to be identified and how to influence these powers to work in the direction to support the change so it is inevitable. The book is light to read, full of great examples, good explanations and basically a recipe for how to analyze, plan and execute change programs using the influencing powers. Nothing really revolutionary but a good book to have read for anyone who want to get the changes they see necessary to stick. Equally good for both novices and expert change agents as well as executives that schools support the changes and the organization.

## Frequently Bought Together

- Influencer: The New Science of Leading Change, Second Edition
- Crucial Conversations: Tools for Talking When Stakes are High, Third Edition
- Crucial Accountability: Tools for Resolving Violated Expectations, Broken Commitments, and Bad Behavior, Second Edition ( Paperback)

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*Product available on Desertcart Brazil*
*Store origin: BR*
*Last updated: 2026-03-04*